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𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗴𝗶𝗰 𝗼𝗳 𝗔𝗕𝗠! Are you looking to streamline your marketing efforts and focus on the accounts that truly matter? Our latest infographic dives into the three crucial steps of Account-Based Marketing (ABM) that help convert high-priority prospects into loyal customers. 1. 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗶𝗻𝗴 𝗞𝗲𝘆 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀: It all starts with identifying which accounts are most valuable. We leverage in-house data to pinpoint your high-priority targets. 2. 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗟𝗲𝗮𝗱 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿: By understanding the behaviors and engagement levels of these key accounts, we can tailor our strategies more effectively. 3. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 & 𝗤𝘂𝗮𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀: We then engage these key decision makers with personalized content crafted to resonate across various industry verticals. Swipe left to see how we make ABM magic happen and why it could be a game changer for your business. Let's discuss how ABM can be tailored for your unique business needs. Are you already using ABM strategies? Share your experiences and let’s explore new opportunities together! Book a Meeting: https://lnkd.in/dvv5U_sR 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀: Market Wavegen® #ABMMarketing #B2BMarketing #LeadGeneration #DigitalMarketing #MarketWavegen #Accountbasemarketing #Leadgeneration  

The landscape has evolved, and marketers are turning to ABM for a reason—it's not just a strategy; it's a personalized journey into the core of your high-value accounts. So, what steps can companies take to enhance their ABM initiatives? Learn More: https://lnkd.in/dnGcxvzr #ABM #B2BMarketing #DeepDiveProfiling #CustomerCentricity #SalesAndMarketingAlignment

𝗔𝗰𝗰𝗼𝘂𝗻𝘁-𝗕𝗮𝘀𝗲𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 (𝗔𝗕𝗠): 𝗔𝗿𝗲 𝘄𝗲 𝗿𝗲𝗮𝗹𝗹𝘆 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁? ABM has been a buzzword for quite some time. I've successfully implemented ABM in the past, and I continue to do so today. I hear a lot about organizations claiming to implement ABM, but are they really tapping into its full potential? 𝗪𝗵𝗮𝘁 𝗔𝗕𝗠 𝗶𝘀 𝗡𝗢𝗧: ❎A fast track solution. ❎Sending the same generic message to multiple accounts and hoping for engagement just because they fall into the same revenue band and use a common product/service. ❎Targeting big-name companies without truly understanding their needs. 𝗪𝗵𝗮𝘁 𝗔𝗕𝗠 𝗦𝗛𝗢𝗨𝗟𝗗 𝗯𝗲: ✅Creating highly-personalized messaging for each account, directly addressing their specific needs. ✅Collaborating closely between sales, marketing and customer success teams to ensure a unified approach. ✅Building long-term relationships by solving real business challenges. 𝗞𝗲𝘆 𝘀𝘁𝗲𝗽𝘀 𝗳𝗼𝗿 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗔𝗕𝗠 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: ✅Identify your high-value accounts – Not all accounts are the same. ✅Group them into the appropriate category based on existing relationships/current customer/old customer etc. ✅Understand how you earned their business and why they valued your partnership. ✅Deep dive into research – Understand their pain points, goals, new initiatives and the industry in which they operate. ✅Tailor your approach – Craft unique messages that resonate their needs, not sales pitches. ✅Align sales, marketing and customer success – Work together to drive engagement at every touchpoint. ✅Ensure a consistent communication channel with the customer at all times. There are many ways to approach ABM, but success ultimately boils down to effectively launching and scaling your ABM strategy. It’s more than a checkbox in the list of marketing activities —it's about transforming the way we engage with our most valuable prospects. What about you? How do you measure ABM success in your organization? How long did it take for you to see tangible success with your ABM efforts? I'm happy to connect over a virtual coffee chat! #marketing #strategy #sales #customerexperience #gtm #accountbasedmarketing #abm #marketingstrategy #salesandmarketing #customerengagement #dotSolved #growthmindset #marketingleadership #marketingb2b

In this episode host Ed Marsh chats with B2B Fusion CEO and ABM innovator Jon Russo. Jon brings years of experience with account based approaches, and shares the evolution of ABM (account based marketing) into an integrated marketing and sales approach that he refers to as an ABX Go-To-Market motion. Does that sound like buzzword mumbo jumbo? The product of 20 years as a tech CMO? Well listen in to this episode as Jon breaks it down into practical tips and insights. This is really just an improved approach to traditional target account sales, adapted to the way people buy today. #ABM #AccountBasedMarketing #GTM #AccountBasedMarketingForManufacturers #IndustrialMarketing #B2BSales #IndustrialSales #ManufacturingMarketing #TargetAccounts #TargetAccountSales https://hubs.ly/Q02Jm0Ty0

🔍 Unlock the Next Level of Marketing Success with Account-Based Marketing (ABM) 🔍 You know your best customers, but do you know who comes next? Dive into the power of ABM to identify and nurture your future top clients even before they sign on. Scott Hornstein latest article on MarTech shows you how to develop your Ideal Customer Profile (ICP), personalize prospect journeys and seamlessly align marketing and sales efforts for maximum impact. Read more here: https://lnkd.in/eR5uYuHP #ABM #MarketingStrategy #B2BMarketing #marketing

💌 ABM = Increased Pipeline Conversions 💸 Did you know that effective ABM strategies can increase pipeline conversion rates by 14%? - Gartner ABM provides a lift across several key sales metrics, including a 28% increase in overall account engagement and a 25% rise in the marketing-qualified lead (MQL) to sales-accepted lead (SAL) conversion rates. Read Article: https://lnkd.in/er7sSCHq #Marketing #ABMMarketing #DirectMail

“Personalization, or the ability to personalize, is a key concept within ABM. This ability to personalize depends on the information we gather through analysis and increasingly from two-way communications based on trust.” - Scott Hornstein via MarTech https://zurl.co/jr5s #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

How to find your next, best customers with ABM: https://lttr.ai/AP8Gg #AccountBasedMarketing #HighestValueCustomers #TotalAddressableMarket #LargerLegalDepartments #SubjectMatterExpert #NetPromoterScore #CSuiteDecisionMaker #GoogleNewsFeed #ProductChannel99Launches #WhitePapersSearch

🤔 Why Are We Still Calling ABM a "Trend" in 2024? 🤔 Let's set the record straight: Account-Based Marketing (ABM) is not the new kid on the block in B2B marketing. In fact, it's been around for decades, proving its worth and effectiveness time and again. So, why do we keep hearing about ABM as if it's the latest trend to sweep the marketing world? Our latest blog post, "Advancing Beyond Traditional Account-Based Marketing," dives deep into this question, exploring the enduring value of ABM and urging marketers to look beyond the hype. 🚀 ABM isn't just a tactic to be trotted out and showcased as the next big thing. It's a fundamental strategy that has evolved with technology, becoming more sophisticated, personalized, and efficient. In 2024, it's time to acknowledge that ABM is a staple in the marketing playbook, not a fleeting trend. 💡 In our exploration, we discuss: • The historical significance of ABM in B2B marketing. • How technological advancements have refined, not redefined, ABM. • The importance of recognizing ABM as a mature, essential strategy for deep, meaningful engagement with key accounts. We're at a point where ABM should be part of the marketing foundation, seamlessly integrating with new tools and technologies to enhance its capabilities, not heralded as the next big thing year after year. 🔗 [Link to the blog post] As marketers, it's crucial we shift the narrative and focus on innovation and evolution within proven strategies like ABM, rather than perpetuating the cycle of trends. What's your take on the portrayal of ABM as a trend? Join the discussion below! #ABM #B2BMarketing #MarketingStrategy #Innovation #NotATrend  

📢 Exciting news! Our two-part guide on "How to scale your ABM programs successfully" is finally complete! Following the success of the first part of our guide, we're thrilled to share the second and final part with you. In this guide, we cover how to scale your ABM programs effectively and achieve measurable results against business metrics that matter. Our guide is packed with insights, tips, and actionable strategies to help you strike the perfect balance between breadth and depth, optimizing resources while maximizing impact. Ready to take your ABM programs to the next level? Read our guide here: https://hubs.li/Q02sSvK-0 And if you're still struggling with the ABM at Scale challenge, don't hesitate to get in touch. We're always here to help! #ABM #MarketingInsights #ABMatScale #customerlifetimevalue #b2bmarketing