Cassandra Moren’s Post

Thanks AdAdapted and Path to Purchase Institute for having Katie Kelly and I join your #retailmedia webinar!

If your success metrics are limited to impressions, clicks or click rates, you're not truly measuring performance. Retail data is revolutionizing marketing capabilities. Today’s data-driven decisions surpass advertising analytics from just a few years ago. This is why Kroger Precision Marketing powered by 84.51˚ proudly sponsored the Path to Purchase Institute's #RetailMediaSummit. Retail media is transforming both shopper experiences and brand performance. On stage, Nick Hamilton from KPM and Beth Nussbaum Gross from Yahoo Advertising discussed the profound impact of retail data on the programmatic and CTV space. A few key takeaways from their session: ❇️ Brands and agencies are utilizing retail insights to optimize campaigns in real-time, aiming to drive incremental growth by reaching new households and increasing sales. ❇️ Retail purchase signals allow for precise advertising, enriching audience understanding and campaign effectiveness. ❇️ Retailers are helping brands understand their customers both within and outside specific categories. Also during the P2PI Retail Media Summit, Shannon Brungs Hartmann was celebrated as one of this year’s top 25 Retail Media Award honorees—a testament to Shannon’s transformational leadership of KPM’s media activation and buying team. #KrogerPrecisionMarketing #8451Proud #RetailMedia #RetailData #CampaignMeasurement

🌟 Webinar Alert! 🌟 Join us for an in-depth exploration into the world of retail media and personalized offers in the upcoming NielsenIQ and Progressive Grocer webinar. Get exclusive insights from groundbreaking new research in partnership with Coresight Research that will be revealed next week. 📅 Webinar Details 🔍 Title: A CPG’s Perspective on Retail Media and Personalization 📢 Host: Progressive Grocer's Gina Acosta 🕒 Date & Time: Thursday, November 2 @ 2:00 PM ET 🌟Register via the link below 🎤 Key Discussion Points - The current and future state of retail media and personalized offers from a CPG perspective  - Which retail media channels are most likely to win more share of brand advertiser budgets in the upcoming year  - Key challenges brands have in working with retail media networks   - What capabilities retail media networks need to have to attract more brand dollars  - Why trust and collaboration are ranked as the top influence for spending from brands 🗣️ Speakers: Xavier Facon, Global Head of Retail Media & SVP, Retail Product, NIQ Steven Winnick, Senior Retail/CPG Analyst, Coresight Research Gina Acosta, Editor in Chief, Progressive Grocer (moderator) 🚀 Don't miss this opportunity to gain invaluable insights from industry experts. Secure your spot by registering now! #Webinar #RetailMedia #CPG #Personalization #IndustryInsights

For many brands, navigating #retailmedia budgets can be challenging. Brand marketers often struggle with knowing where (and how much) to allocate budget to get the biggest bang for their buck. In this Adweek webinar, "Stop wasting your retail media budget: Why accurate measurement is key," Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, discuss what brands should look for when forming retail media partnerships and how they can start instituting a more effective strategy today. #Forrester

For many brands, navigating #retailmedia budgets can be challenging. Brand marketers often struggle with knowing where (and how much) to allocate budget to get the biggest bang for their buck. In this Adweek webinar, "Stop wasting your retail media budget: Why accurate measurement is key," Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, discuss what brands should look for when forming retail media partnerships and how they can start instituting a more effective strategy today.

For many brands, navigating #retailmedia budgets can be challenging. Brand marketers often struggle with knowing where (and how much) to allocate budget to get the biggest bang for their buck. In this Adweek webinar, "Stop wasting your retail media budget: Why accurate measurement is key," Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, discuss what brands should look for when forming retail media partnerships and how they can start instituting a more effective strategy today.

For many brands, navigating #retailmedia budgets can be challenging. Brand marketers often struggle with knowing where (and how much) to allocate budget to get the biggest bang for their buck. In this Adweek webinar, "Stop wasting your retail media budget: Why accurate measurement is key," Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, discuss what brands should look for when forming retail media partnerships and how they can start instituting a more effective strategy today.

For many brands, navigating #retailmedia budgets can be challenging. Brand marketers often struggle with knowing where (and how much) to allocate budget to get the biggest bang for their buck. In this Adweek webinar, "Stop wasting your retail media budget: Why accurate measurement is key," Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, discuss what brands should look for when forming retail media partnerships and how they can start instituting a more effective strategy today.

For many brands, navigating #retailmedia budgets can be challenging. Brand marketers often struggle with knowing where (and how much) to allocate budget to get the biggest bang for their buck. In this Adweek webinar, "Stop wasting your retail media budget: Why accurate measurement is key," Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, discuss what brands should look for when forming retail media partnerships and how they can start instituting a more effective strategy today.

For many brands, navigating #retailmedia budgets can be challenging. Brand marketers often struggle with knowing where (and how much) to allocate budget to get the biggest bang for their buck. In this Adweek webinar, "Stop wasting your retail media budget: Why accurate measurement is key," Dave Peterson, global head of retail media at Epsilon, and guest speaker Nikhil Lai, senior analyst at Forrester, discuss what brands should look for when forming retail media partnerships and how they can start instituting a more effective strategy today.