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Athletes today want more than cash. They’re increasingly asking for equity in the companies they endorse. Tiger Woods has certainly had his thoughts on this. Like Roger Federer, a fellow Nike alumnus, switching to the Swiss shoe company On, in part for a 3 percent stake. Patrick Mahomes and Christian McCaffrey also own equity stakes — Patrick in the recovery products company Hyperice and Christian in the sports drink maker Bodyarmor. Tiger: “People will ask if there is another chapter. Yes, there will certainly be another chapter.” #thinkingbeyondsports #athleteentrepreneur #athletesinbusiness #sportsbusiness https://lnkd.in/ehW4pCUr

National Football League (NFL) star Fields signs long-term Reebok deal. Chicago Bears quarterback #JustinFields has signed a long-term endorsement deal with sportswear brand #Reebok. Reebok said the deal marks the official start of the brand’s “re-emergence” and ties into a new long-term strategy focusing on team #sport. The strategy will seek to expand Reebok’s athlete roster and introduce new #footwear and #apparel offerings. In his first two seasons in the #NFL, Fields set a new record for single game rushing for a quarterback. Over the course of this season, Fields will be integrated in a range of digital and social creative content with Reebok. Reebok chief executive Todd Krinsky said: “As a brand with such a unique and rich heritage in sports, we’re thrilled to be returning to our roots, and embark upon a long-term strategy that will have us reclaim our rightful place in the sports world once again.” #sportsbusiness #sportsmarketing #sponsorship #nfl

The part that stood out the most for me in this article is "..... Asked about how fans could show their support for her without wearing her shirt, perhaps by buying an England men’s goalkeeping shirt or an outfield jersey with Earps’ name on it, she said: “Part of me wants to say ‘don’t buy it, don’t waste your money’. How you spend your money is your choice and I appreciate anyone who does anything to show their support for me in any way........" In all the discussions and deliberations about #equalpayforequalwork #payparity and generally #womenssports, one of the arguments that are never missed is about economics, revenue, and profits by investing in men's sports being more favorable than in women's sports. I will not deny the merit in this argument (which is dealt with implicitly in this article) and would love to share equally compelling ones for the other side (also addressed in this one). But that's a discussion for another time. What's important here is how a female athlete speaks about not-so-inclusive approaches in sponsorship activation in possibly one of the world's most important sponsorship deals and suggests a solution that may revolutionize the approach for men's sports! Highlighting inclusive approaches need not necessarily be about just a #gender one represents, but really about values and principles. I would buy her jersey for sure for everything she stands for, and I am making a rationalized assumption (basis work experience in this space) that many #genz sports fans would too! Isn't reason enough to consider this a viable commercial proposition? #foodforthought Also if anybody is in #Valencia and would like to catch one of the FIFA Women's World Cup Australia & New Zealand 2023™ games over the weekend, hit me up! #football #womeninbusiness #genderinsport

🚨 New Episode 🚨 At any given time, there are something like 120 categories of business engaged in sports partnerships. And of all those categories of business, I don’t think there’s any as competitive as sports apparel and footwear. It is NOT for the faint of heart. Books have been written and movies have been made about how intense it is. That’s why Tamzin Barroilhet, Under Armour’s Senior Lead of Global Sports Marketing for Basketball and Team Sports, is so perfect for that industry. Tamzin is a fearsome competitor, a skill she honed on the basketball courts of her native France. After competing at the D1 level in the US and a brief pro career in France, Tamzin turned her eyes to the business side of sports. If you’re guessing that her competitive nature has served her well, you’d be correct. In our conversation, Tamzin and I talk about her early days as a basketball prodigy in France, the transition from playing sports to working in it, her current role at Under Armor, the evolution of the brand’s partnership with global superstar Steph Curry, and how she stays on top of an industry that changes by the minute. You can listen to our conversation by clicking below, or use this link to head to your favorite podcast platform: https://lnkd.in/gt3cjE2X Also mentioned in this episode: Kent State University #MarkMcCormack Excel Sports Management Cleveland Cavaliers Tissot SA The Goodyear Tire & Rubber Company Vista Sean Eggert Stephen Curry #LeBronJames Nike adidas lululemon Skechers #sportsbiz #sportsbusiness #sportsmarketing #podcast #sportswear #footwear #partnership #sponsorship #endorsement

Caitlin Clark is expected to earn $3.5 million per year from her deal with Nike “The biggest name in women’s basketball is set to sign an eight-year deal worth up to $28 million with the biggest name in sportswear, according to people familiar with the situation.” _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

𝐌𝐚𝐧𝐜𝐡𝐞𝐬𝐭𝐞𝐫 𝐔𝐧𝐢𝐭𝐞𝐝 𝐱 𝐀𝐝𝐢𝐝𝐚𝐬 | 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐝𝐞𝐚𝐥 𝐢𝐧 𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐋𝐞𝐚𝐠𝐮𝐞 💰 English football giants Manchester United have penned a new 10-year deal with sportswear giants Adidas worth a world-record fee across the course of the agreement. The fresh terms mark a significant improvement on the current deal, which commenced at the beginning of the 2015/16 season. 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭: 🔹 The deal includes a minimum cash guarantee of UK£900 million (US$1.16 billion) across ten years. 💸 🔹 United’s latest annual report confirms the agreement with Adidas links a part of the yearly payments to their participation in the UEFA Champions League. ✍ 🔹 Annual payments will be reduced by 30 per cent 📉 if the club fail to qualify for the competition in two consecutive seasons. ⚽ 𝐓𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐫 𝐩𝐢𝐜𝐭𝐮𝐫𝐞:  United have just had its biggest ever summer in terms of shirt sales after releasing their new home kit in June and their away kit in July 👕. Amid uncertainty about United’s ownership status, this deal will be a significant source of revenue for the club going forward. And the club claim the deal will increase the focus on the women's team, which was founded in 2018. 👀 👏 👉 The German company is likely to bring a fresh approach to United's merchandise in the coming years, and the money can be used to reinvent a #RedDevils squad that needs long-term investment. Nike could not pursue a deal that did not make financial sense to its #commercial strategy, but losing the name of Manchester United could potentially harm the brand's portfolio. 🚨 👉 The deal should also guarantee that the owners comfortably pay off the long-standing #debt that they heaped on the club when they bought their controlling share at #OldTrafford. ⏳ #manchesterunited #adidasfootball #footballkits #partnerships #premierleague #sportsbusiness #sportsmarketing

This is so smart of Nike Nike Chile took a viral moment from the ongoing Copa America tournament and turned it into a moment marketing masterstroke. #marketing #momentmarketing #copaamerica #football #viral #advertisingmarketing #socialmedia #digitalmarketing #creativity #advertising #advertisingandmarketing #creative

De'Aaron Fox is known for being one of the NBA's most multidimensional athletes, so it’s no secret that he needs products that can keep up with his dynamic lifestyle off the court. Since signing with Curry Brand, Stephen Curry’s line powered by Under Armour, in 2023, De'Aaron has had a standout season for the Sacramento Kings. Coming off the heels of another impressive NBA season, De’Aaron is also the face of a new campaign for Under Armour with partners Foot Inc., reintroducing the UA Phantom 1 -- Under Armour's solution for the multidimensional athlete looking for a versatile shoe that has the right mix of performance and style. As an Under Armour staple since 2018, the Phantom was originally designed for runners but has evolved into a multipurpose sneaker that is used by athletes across all sports and training verticals to level up performance. The Phantom 1 has become the sneaker that athletes grab for everything. It blurs all lines, knows no boundaries, and is https://lnkd.in/eYacPFZn #News