Colenso BBDO’s Post

Had a very cool chat with Lars Hemming Jorgensen & STAN Studios at Cannes Lions International Festival of Creativity this year. I shared a bit about what we're doing at Karta: making brands & fandom playable. As well as my thoughts on emerging technologies. Two things I would have done differently looking back at the interview: 1. On the question of rising feelings of depression & screen addiction: I would have said this is actually more a case of what happens offline; parenting, environment, family situation - feelings & emotions outside of the virtual realm that impact young people growing up which they bring into these worlds whilst trying to "escape". Sometimes it helps to sooth & remove these feelings, & sometimes it amplifies them. It's vital young people learn how to communicate their feelings/potential addictions online & offline, in safe, supportive spaces for them to do so. 2. I would have cut off all my wrist bands as it looks like I've been to waaay too many music festivals! Cannes Lions International Festival of Creativity can we arrange a digital pass system next year please? 😅 Hope you find some value in it 🙂 Thank you very much to Erik Londré, Lars and the Stan Studio's team for the opportunity... & their incredibly production value! #metaverse #culture #community #inspiration #roblox #fortnite #brandawareness #brandmarketing #fanengagement #fans #sports #music #fashion #kpop #football #gaming #socialemediamarketing #new #socialplatforms #strategy #networking #business

There's a familiar face on this week's edition of Amazon Ads Partners "In The Know" 💥 Podean CEO Mark Power joined Claire Hall to discuss our exciting work with E.L.F. BEAUTY that led us to win the Amazon Ads 2023 Global Expansion Award 🏆 Watch below to learn more about our strategy used to expand e.l.f. into Canada and the UK, while maintaining a leading position in the US market. #amazonads #amazonadvertising #amazonadspartnerawards #marketplacemarketing

We don’t just deliver events; we ensure everything is planned with purpose and every element is executed effortlessly for everyone involved.   Recently, we helped the brilliant team at Arco: Experts In Safety deliver an inspiring and immersive internal strategy day at Doncaster Racecourse and Exhibition Centre. It took a lot of work to create something that truly engaged their team around the new brand strategy, but it seems as though it’s paid off, as we’ve received glowing feedback. From the keynote speaker! 👏   Jonathan MacDonald delivered an inspiring and thoughtful keynote, and it seems he was very impressed with our team. He said:    “Working with simplybetter was an absolute breeze. An incredibly slick and professional organisation which, frankly, puts other outfits to shame. From the AV to production quality, to the immensely friendly staff, I can’t fault them. It would be a real pleasure to work with them again. If you’re a company considering them, stop looking and just engage with simplybetter immediately. You won’t regret it.”    Thank you, Jonathan, we’re blushing…    So, you heard it here first – if you’re looking for a strategic partner that can help you plan, implement and deliver every element of a colleague engagement project, then get in touch 📩   #testimonial #HappySupplier #feedback

Great work from Cary E. Dawes / Claire Rendell (FCIPD) / Tim Clover and all the crew from the Rayner PCHQ team... talking passionately about the vital importance of visibility, recognition and reward - and then delivering a superb Awards announcement to the company around the globe. OurSecretLab are exceptionally proud to be collaborating with the Presidents Club HQ (PCHQ) incentive team at Rayner. Just recently, together with our long-time film production partners Sonder Design Ltd, we collaborated to create a set-up that felt like it was appropriate for this great celebration, even when delivered to a global audience remotely. Indeed, how you deliver on the myriad of components of any incentive program, especially a comprehensive one that rewards both the sales functions, and other global non-sales functions, is as important as the main trip itself. How you do anything, is how you do everything... As a company, you have asked for the very best possible, in the reality that you have. Looking to inspire, and help support, excellence as standard... in all aspects of how you go about your business. So it seems completely reasonable, that the company should get behind that workflow when it comes to the reward portion of that deal. And that's where we have been from the start. Our senior client team at Rayner have always indicated like the Mandalorian's they are, that - this is the way - they want the program to run... incentivising the truly unstoppable, with the truly unforgettable - taking the time and effort to ensure that every aspect of the program feels like it's a mirror of the efforts it took to win a spot in the first place. Truly exceptional output, rewarded with similarly meaningful and positive input. Equal parts inclusive, and exclusive. Equitable rewarding, if you will. So, so good. Let's go... ___ #brandfilm #communications #creative #events #film #incentives #travel

The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.   The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.   Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report

I love when the driest briefs inspire the most creative work. I love thinking of the McCann team on the receiving end of an ask for a railway safety PSA in Melbourne and what those initial conversations were like. It was an era of viral videos. Gangnam Style, Call Me Maybe, Feist and that Gotye song -- a culture primed to gather attention around just one thing, even for just one news cycle, if it was weird enough, sing-songy enough, absurd enough. The campaign video was posted to YouTube in November 2012 and within two weeks, it had generated at least 50MM of global media value in addition for a fraction of the cost of one TVC. Some critics said it trivializing serious injuries, others said it simply played into the hands of the social media craptrap. In short, it got talked about. A lot. The work won five Grand Prix awards, 18 Gold Lions, three Silver Lions, and two Bronze Lions. It picked up a ton of silverware and went on to inspire plushies, a media company -- in 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for 2.25MM from Metro. I’m adding this to the conversation because great creativity is timeless and borderless and it often comes from the most boring briefs. It transcends one awards season. It is #BetterThanCannes Join me Noelle Weaver Julia Makhalova-Chi in celebrating the brave, boundary-breaking work that has changed how we think about the world and has endured over time. What earworms or so-called viral videos stay lodged in your brain? Matthew Cannington Amanda Kleinberg Carl Sorvino and friends who were toiling away on Heinz and Axe with me at that time, I bet you've got #BetterThanCannes https://lnkd.in/eWyDsje6