Colin Watts’ Post

🚨👶🏼 Want a proven strategy for engaging the younger generation? Sports clubs take note ⬇ A couple of weeks ago I heard from Todd L. Kline at the World Football Summit on how Spurs create "I've been a fan since" moments. Here's a quality example from Accrington Stanley Football Club. The big Accrington shirt giveaway to over 1,200 children happens every year and is creating fans for life. And before anyone thinks about the cost of those shirts, think about the lifetime value of your new fan! #fanengagement #efl #sportsbusiness

If more companies actually took steps to "grow the game" instead of just repeating the line over and over again, we would all be better for it. Golf consumers are starting to see through those empty words. Here is a simple equation: More golfers + more enjoyment = Increased demand across the industry Let's push each other to do more things that make people feel welcome, break down the cost barriers, and help people learn about this complicated game.

When 'The Tigers' became 'The Turkeys'.... This old photo shows my own family’s business, Twydale, sponsoring Hull City A.F.C. in the Eighties. The connection between family businesses and sports club sponsorship or ownership is deep rooted… hardly surprising as there are many parallels. Both are rooted in a shared sense of community, tradition, and resilience. Both are built on foundations of loyalty, passion, and shared experiences. Just as we don’t change our family, the bond between a fan and their football club is often unwavering, transcending generations and geographies. As organisations, family businesses and football clubs share similar values and challenges. Both require strong leadership, clear vision, and a commitment to long-term sustainability. They both serve as pillars of their respective communities, encouraging a sense of belonging and pride among their supporters. Whether it’s investing in professional sport, youth academies, upgrading facilities, or supporting grassroots initiatives, family businesses play a vital role in shaping the future of both football and the world of sport, in general. What's your family's sport? #Hull #FamilyBusiness #Football #Sports #TalentWithYourDNA

🚀 Exciting News in the EPL World! 🚀 Uphold Inc., a Linqto portfolio company, has just made a massive play in the English Premier League. Partnering with Burnley Football Club, Uphold's logo is set to adorn the left sleeves of the team's jerseys for the 2023-24 season! 🎽🔥 This strategic move amplifies Uphold Inc.'s visibility, not just on the football pitch, but also via LED boards at the iconic Turf Moor stadium, Burnley's social channels, and much more! 📺📢 Based in NYC, Uphold Inc. has been a leader in the Web 3 trading world, serving millions across the globe. 🌎 And now, they've marked their territory in the heart of football fandom. Thinking about diversifying your investments? ⚽💸 Dive into the future with Uphold Inc., a brand that's making waves in both the crypto and sports arenas. Invest with confidence. Invest with Linqto. 👉 Dive in: https://lnkd.in/gAfeF6sw 👈 #InvestInInnovation #EPLxCrypto #LinqtoLeverage #Uphold

With the support of the FC Dallas Foundation and Globe Life, Special Olympics Texas athletes and coaches could represent the FC Dallas family through the FC Dallas Special Olympics Unified Team. This program provides training, competitions and social experiences for individuals with and without intellectual disabilities to create a unified soccer experience. Visit https://ow.ly/GrPB50SsUff for more information on Special Olympics Texas and how to get involved! #MakeTomorrowBetter

"Peeling Back the Sports Industry:" Jon Israel of Foley & Lardner LLP joins co-cohost Evan Macedo, MSA of Sapers & Wallack, Inc. live at Fenway Park to talk the business side of professional and college sports. #fenway #feiboston #SportsIndustry #CollegeSports #sportslaw WATCH this snippet then CLICK on the link in the comments for the full interview!

There are different ways to be successful & there is a difference between winning & succeding. Nice story of a pro club’s evolution & identity.

With the support of the FC Dallas Foundation and Globe Life, Special Olympics Texas athletes and coaches could represent the FC Dallas family through the FC Dallas Special Olympics Unified Team. This program provides training, competitions and social experiences for individuals with and without intellectual disabilities to create a unified soccer experience. Visit https://ow.ly/x4Ay50Ss8Jt for more information on Special Olympics Texas and how to get involved! #MakeTomorrowBetter