COMM’s Post

Today, we’re raising a glass of pure maple syrup to our Canadian coworkers. Happy Canada Day to all who celebrate!

Yes, chef! We are very excited about the third season of "The Bear." Do some of our COMM cooks have what it takes to make it in the kitchen?

It’s June. The season of summer Fridays, outdoor lunch breaks, and figuring out how to optimize our marketing strategies for the back half of the year. In between reapplying SPF, of course. So, we asked COMM’s very own Amy Grucela, SVP of Strategy, for her top 4 ways marketers can dial up their strategies throughout Q3 and Q4.

Neovera's vision is to become the leading technology solutions provider for enterprises in highly regulated industries. To achieve this goal, it required a new website highlighting its comprehensive solution, designed, built, and secured to transform organizations, overcome any obstacles, and reach the next level. Neovera chose us to bring this vision to life.

In honor of the longest day of the year, we’ve decided to post our longest organic LinkedIn caption of the year by maxing out the 3,000 character count limit (with spaces). Unlike many other accounts that may max out their captions on a regular basis, we are a symbolic bunch here at COMM. So… we’ve been waiting all year to do this. But we’re just starting to realize that we’re barely making a dent in hitting our 3,000 character count goal. To help us out with the next 2,417 characters we still need to write, we brought in a guest content creator, our good friend ChatGPT, to help us out. Take it away, #AI. ... In today's fast-paced digital landscape, the attention span of consumers is dwindling, making brevity more important than ever in content marketing strategies. Concise, compelling content deeply impacts audience engagement, brand awareness, and ultimately, business success. While the temptation to inundate audiences with lengthy, verbose content may seem appealing, studies consistently show that more succinct messaging resonates more effectively. Recent research shows that the average human attention span has decreased to just eight seconds – shorter than that of a goldfish. Which could explain why most of you have given up on reading this after the first sentence (we would too). Long-winded content that requires excessive scrolling or reading can quickly become frustrating for users, leading to high bounce rates and decreased engagement. By prioritizing brevity, brands can ensure that their content is optimized for mobile consumption, delivering a seamless user experience that enhances brand perception and loyalty. In an age where social media platforms reign supreme, content that is concise is more likely to be shared by users, which drives organic growth. By crafting content that is tailor-made for social sharing, brands can amplify their message to a broader audience. However, achieving brevity in content marketing is easier said than done. It requires a deep understanding of the target audience, meticulous attention to detail, and a commitment to ruthless editing. It's not enough to simply trim excess words; every element of the content – from headlines and subheadings to body copy and calls-to-action – must be optimized for brevity without sacrificing clarity or impact. For instance, this AI-generated post is the furthest thing from concise. It is, rather, an example of what not to do when it comes to achieving brevity. But it is the longest day of the year, so… we figured you have the time to read this long-winded post about the importance of keeping it short and sweet. There’s a lot more that we can say about this, but given that we’re almost at 3,000 characters, we’ll wrap this up. In conclusion: as we continue to navigate the evolving landscape of content marketing, and the importance of being concise, let us remember the timeless wisdom of William Shakespeare: "Brevity is the soul of wit."

To all the grill gods, shortcut savants, and awkward huggers out there, Happy Father’s Day.

We love a good client collaboration. So you can imagine we were thrilled to have Amy Grucela, SVP of Strategy at COMM, co-presenting with our fantastic client partner, Joy Jarrett, CMO at Guidehouse, at the 2024 Association of National Advertisers Masters of B2B Marketing Conference in Naples, FL. #ANAB2B

Thanks to MES Computing for featuring Neovera's CEO, Scott Weinberg, and their ongoing commitment to evolving #cybersecurity. We're proud to have Neovera as one of our valued partners.

To circle back and close the loop with an action item for you, please take a moment when you have the bandwidth to review our ranking of the most overused office jargon terms and phrases. Anything we missed? Drop it in the comments.