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THE BENS FACTOR (AN INFLUENCER'S MAP) As a social media influencer or any influencer at all, you can use your influence to either venture into affiliate marketing, information marketing, multi level marketing or perhaps become an ambassador for big brands that there is a map that can guide you. It's called the BENS FACTOR The BENS factor isn't something that we are all familiar with and I'm not even the initiator of this factor or acronym. So the first is to BECOME, you exert influence, you have to become a master at a field, mastery comes from delivering exceptional quality and value, competent like never seen. This comes from a place from consistent practice, failing much more than expected, enough to recognise failure when you see it. Mastery doesn't just come from knowing what to do, sometimes it's knowing what not to do. And in the process of becoming, people become attracted to you and the value you always deliver. Next is to ENGAGE the Audience, when you have become and people come, some would come to pick your brains, some will come to you to be trained, some will come to be mentored. As a wise master you should be ready with contents, mostly digital products Something that can easily be referred or recommended, like a video, ebook, podcasts, written Content. You have to make sure that your audience can connect with you on a deeper level. Storyselling can do this too, you're moving your audience from K up to T(KLT) knowing you up to trusting you. Now you are making them your community, your tribe (Facebook page, telegram channel, WhatsApp group, email list) Then NURTURE, mentor them to become as successful as you are, they will be your testimony to others in the future, their success will attract the big brands to come looking for you. Besides the beauty of an influencer is to influence people to become successful and not to always collect from you. But that you have become scalable, you becoming a System. When the Big Brands come looking, they will want you to SELL their products to your already established community who also have become systems and authorities in their own niches, And because you have engaged them, nurtured them and been instrumental in their growth, it would be impossible for them not to buy from you. By two immutable things, Because they can easily and effortlessly afford what you're selling (remember that you have nurtured them) and by the law of gratuity (they feel they owe you their growth no matter how small this is) However you must make sure that the product you are using your influence to sell must be valuable else your reputation can be wrecked in a moment and you wouldn't want that? Hope you found value?

5 biggest mistakes that will keep you from building a profitable Influencer-affiliate community and turning it into one of your top growth channels 🤦♂️ 1. The wrong platform(s) - There isn't one E2E solution when it comes to building these programs. Your software stack should support list building, TOF outreach, community management comms, reporting, and payments. 2. Too much friction when it comes to recruiting creators from opt-in, to grabbing their link, creating content, and getting paid. 3. Working with an affiliate agency - traditional affiliate mechanics do not work when it comes to partnering with influencers that drive sales, EMV, and create content to support your paid social strategy. It requires community management, creative strategy, and content that inspires the community. It's both art and science. 4. No automation - you have to be able to build massive influencer lists, create email sequences, set up automated engagement flows and event based triggers. Volume and scale are your best friend when building a profitable influencer-affiliate community. 1:1 comms will never yield meaningful results. 5. No testing strategy - you need to run small tests consistently around influencer archetypes & verticals, subject lines, email copy, and your offer & incentive structure. What other problems do you encounter when building an influencer-affiliate community? Comment below!

If you are a B2B company and still aren't using the new B2B LinkedIn Influencer Ads, you're probably missing out! Also known as "Thought Leadership Ads," this feature lets you sponsor posts from personal profiles as part of your LinkedIn Ads campaign. Here are four learnings after using them for the last few months: 1/ They really drive conversions. At first, I was a bit sceptical about these ads. Would they drive last-touch conversions? Would they just work as educational content? Well, the data is in. For some of my clients, they account for 37% of total conversions. And half of those are last-touch attributions! So yes, these ads can drive conversions if implemented correctly. 2/ They help "humanise" your brand. People buy from people. We all know this, even if we sometimes forget it. If you see an ad from a SaaS marketing tool on your feed, you will probably skip it. But if you see a post from Elena Verna talking about how she uses that tool to drive growth... Well, that's social proof on steroids. You can leverage that by partnering with an industry thought leader or someone from your company with enough authority. 3/ You can retarget people who interact with these ads. As they belong to the single image ad format, you can create retargeting audiences from these ad interactions. You can increase your retargeting audience size by including a Thought Leadership ad campaign in your cold layer. Although video ads are still the best for that in my opinion. 4/ Their CTR and CPC metrics are crazy, but... Taking my clients as an example, their CTR is on average 500% higher and CPC is 800% lower compared to other types of ads. Sounds amazing, right? However, every interaction is counted as a click, including when people click on 'learn more'. So, take these great metrics with a grain of salt. P.S. If you want to learn more about this ad type and how you can get in the B2B Influencer game early, I'm just a DM away!

Although influencer marketing is often a strategy most people connect with B2C advertising, B2B influencer marketing can be extremely valuable and support lead-generation efforts. Campaigns involving micro-influencers on LinkedIn have seen conversion rates up to 20%. Have you tried an influencer campaign? What was its impact? #B2B #LinkedIn #Marketing #InfluencerMarketing https://lnkd.in/gZHG2i2s

Although influencer marketing is often a strategy most people connect with B2C advertising, B2B influencer marketing can be extremely valuable and support lead-generation efforts. Campaigns involving micro-influencers on LinkedIn have seen conversion rates up to 20%. Have you tried an influencer campaign? What was its impact? #B2B #LinkedIn #Marketing #InfluencerMarketing https://lnkd.in/gfWF8jBi

Unlock the Power of Facebook Video for B2B Marketing Success! Facebook isn't just for connecting with friends; it's a goldmine for B2B marketers too, primarily through video. According to the Content Marketing Institute, B2B marketers use Facebook, Twitter, and LinkedIn to reach their audience. But B2B faces unique challenges in the Facebook realm. How can you make it work? Let's dive into some expert tips: Target like a pro: Leverage Facebook and Instagram's targeting tools to reach the right audience at the right time. Understand your audience to align your video strategy with the buyer's journey. Test and refine: A/B test your content and focus on Facebook's video engagement metrics to see what works best for different audiences. Customer spotlight: Video testimonials can be incredibly powerful in validating your product or service. They build trust and showcase real customer satisfaction. Go live: Live video streaming, especially for events, can engage your audience and create a sense of FOMO (Fear of Missing Out). Showcase your brand: Be authentic and creative in your video content. Don't shy away from showcasing your brand's personality. Humanise your brand with behind-the-scenes content. With the right targeting, content, and authenticity, B2B marketers can indeed succeed on Facebook. Visit https://cstu.io/e41671

Optimize your B2B social media strategy by targeting the right audience with engaging content, boosting impressions, and increasing engagement on preferred platforms. Before posting to your organization’s social media channels, you should always define the “why” and how it fits with your social media marketing plan. Read the article here: https://lnkd.in/duS7kgU4 #b2bmarketing #socialmedia #marketingstrategy #bestinclass #customerexperience

Although influencer marketing is often a strategy most people connect with B2C advertising, B2B influencer marketing can be extremely valuable and support lead-generation efforts. Campaigns involving micro-influencers on LinkedIn have seen conversion rates up to 20%. Have you tried an influencer campaign? What was its impact? #B2B #LinkedIn #Marketing #InfluencerMarketing https://lnkd.in/dvQ84wrz

According to Influencer Marketing Hub, #TikTok, once primarily associated with B2C marketing, has gained traction as a valuable platform for B2B brands. Examples like Shopify and Semrush demonstrate successful utilization, prompting this in-depth guide on leveraging TikTok for #B2Bmarketing, offering insights into its effectiveness and practical implementation. Read more here: https://lnkd.in/ecCWmWbN Mitra Creative MitraCreative.com

Looking to stand out in crowded social spaces as a B2B brand? Understand your audience deeply, prioritize quality content, & engage authentically. Explore how to repurpose your best content to maintain consistency and build a loyal following. #B2BMarketing