Social is always changing, and B2B social is no different. So we’ve pulled together an informative Q&A featuring one of our social department experts, Claire Byrnes, Senior Social Media Manager. Q: What’s your favorite way to keep up with changing algorithms and best practices? A: I typically lean on new feature announcements from Meta, LinkedIn, and TikTok so that I can explore and test them out. In some cases, we’ll also implement the new features into certain client asks, based on their needs. There’s also a really informative Pay-Per-Click (PPC) subreddit I recommend: https://lnkd.in/dQvs9YR9 Q: Who do you think is nailing B2B content on TikTok? A: I’m a big fan of B2BJade. She covers everything from creating B2B strategies to developing good work habits, and she also goes live often, giving the opportunity to ask direct questions. Q: So, about that whole TikTok thing… How can brands and influencers prepare for a future without TikTok? A: Even if TikTok does go away, vertical video isn’t going away anytime soon, nor is quick-hit, easily digestible content. Regardless of what happens in the future, developing a library of video content will go a long way. Q: You’re on a desert island and can use only one social media tactic to keep your client’s B2B audience engaged. Which tactic would you choose and why? Keep in mind that, yes, this island has Wi-Fi, and you’re hoping a rescue crew is on the way. A: The one thing I’d do is to go live. Posting a live video is definitely less common in the B2B space, so people are more likely to pay attention to that. That way, I can ask for help and water.
Great info Claire!
Creative Director/Copywriter
1moSuper smart...as always. Nice job Claire!