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FREE Mini-Paper for Outdoor Industry Founders and Marketeers: 3x things outdoor brands need to STOP DOING to stand out more Nomads stand out, they don’t blend in, right? Yet you and I know that many outdoor and sports https://lnkd.in/eD-4auaF #outdoorindustry

Bag for life Tis the season for mulled wine, frosty windows, and more importantly holiday adverts…    And with that comes the time for all of us watchers by to creatively critic said ads like our last roastie depends on it :-)   Jokes aside, JD Sports Fashion have smashed it this year…   Focusing on the humble JD drawstring bag (you know the one), the campaign’s ad celebrates the bag’s relevance in British youth culture, coined as the ‘bag for life’ for those who have come of age in the last 25 years.    Spanning generations, the advert sees a collection of stars as well as ordinary people use the bag, from taking home their latest JD purchase to becoming a trusty school sports bag, rain cover, dinner time leftover’s transporter… you name it the JD bag’s done it.    Narrowing the bridge between brand and audience, simple but ridiculously relatable.    Doing what all brands should do not only this time of year, but all year round: champion the people that continue to authentically and relentlessly tell their stories for them.    Banging soundtrack too.   You can watch the advert for yourself here: https://lnkd.in/eFsCrMS2 #holidayadverts #marketing #youthculture #relavent #bagforlife #advert #retail #advertising

Clear Channel Outdoor Reluctant to Sell US Assets: Billboard Insider’s take: There’s no way to evaluate claims that a sale of US assets will not deleverage short of seeing more info. We hope Clear Channel’s board is reviewing this and not taking management’s word for it. We have no patience with the argument that selling will “negatively impact the platform”. “The platform” has […] #DOOH #digitalbillboards #digitalsignage

What outdoor product category saw an increase in sales in 2023? "Only one outdoor product category saw an increase in sales in 2023. Accessories." - Kellyann Davis OIA Research Director Kelly Davis shared key insights from our 2024 Outdoor Retail Sales Trends report during our recent virtual event, now available for streaming here: https://bit.ly/3VIXHEU Dive deeper into the trends that dominated outdoor retail sales last year and learn how your brand can navigate the rapidly evolving outdoor market. #retailtrends #data #insights #outdoorindustry

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As the crowds roar closer to The Summer of Sport, Clear Channel UK have delved into how OOH helps mirror the DNA of key sporting events on OOH and deliver that killer serve and cause a racket around your competitors. 57% of the UK fan base watch sporting moments monthly and 77% of sports viewers notice brands surrounding sporting events, so make sure that you don't score an own goal in your media planning and chose OOH! Is your brand standing out like Christiano Ronaldo's white teeth? Are you activating around the sporting moments and landing that fatal blow like Anthony Joshua. If not, click the link below and see how Clear Channel can help you... https://lnkd.in/edgtUrrx

Let us monitor Your Outdoor Media Intelligence

🌏 ⚽️ In an ever-expanding global market influenced by e-commerce and digital convenience, our comprehensive research on the purchase of sports equipment in 48 international markets reveals an intricate landscape. 👉 Discover which markets prefer online purchase and which are set on offline: https://okt.to/z4Dwnh #consumerinsights #sports #YouGov

ICYMI: Clear Channel Outdoor Posts Higher 4Q Revenue on Airport-Advertising Strength: By Will Feuer. Clear Channel Outdoor Holdings posted higher fourth-quarter revenue, lifted by strength in its airports unit, and said it plans to sell its Latin American businesses. The out-of-home advertising company reported a fourth-quarter profit of $24.8 million, down from $98.7 million in the same period a year earlier. Analysts surveyed by FactSet expected […] #DOOH #digitalbillboards #digitalsignage