Comscore, Inc. is celebrating its 25th anniversary throughout July! We’ll be sharing insights and events marking our journey as an innovator in measurement since the summer of 1999.
Our thanks first and foremost goes to our clients, partners and friends 🙏 for their collaboration throughout the years.
Read the message from our Chief Executive Officer, Jon Carpenter, at this link ➡ https://lnkd.in/em5UYcfP#mediameasurement#adtech#crossplatform#comscore
Ephron Award winner * Ad Age Media Maven * Champion and architect of alternative cross-platform media currencies * Proven measurement/research/analytics/data/storytelling executive, leader, and creator
I LOVE what Comscore does to solve tough measurement and optimization challenges to ensure the best ROI cross platform. Best in the biz!!👏🏼👏🏼 Happy 25th Comscore!!
Today, Material joins the conversation at #Adweek X.
If you're attending Adweek X, pick the brains of Christine Sathre, VP Tracking & Measurement, and Kelly Ann Bauer, Global Lead, Partnerships & Alliances, who are also attending and would love to connect.
Our digital experts love to dive deep into understanding where and how the advertising, marketing and brand industry intersects with other businesses. Interested in learning more? Click the link and sign up to receive our upcoming trends report to help you gain a tighter grasp of where adtech fits into your marketing budget. https://bit.ly/3RtfEVN
"How we talk about business outcomes is the thing I'm most excited about this year. Whether you're on the buy side, sell side, ad technology, big data, whatever it is, we need to be talking about what an actual brand wants to achieve with a real consumer."
This year at CES, our Group VP of Advertising and Data Sales, Adam Bergman sat down with TVREV to share what he's excited about in 2024. What are you most looking forward to this year? https://lnkd.in/gXpKW_Sa
Spotlight on the team 💡 Sam Marc is Comscore's Vice President of Cross-Platform Solutions, with a focus on addressable strategies.
As Sam explains about her view of the industry: "We have already seen consumer behavior shift more rapidly toward CTV than any platform before it & we’re about to see the addressability landscape change even more dramatically. We’re at this pivotal moment in time where there’s an opportunity to redefine what success means in this business. I believe incrementality, especially across all platforms, will play a huge role in what success looks like."
#mediameasurement#crossplatform#addressability
"Be cautious of falling into the trap of being 'Data rich, insights poor,' as extracting meaningful insights from data requires dedicated resources. Focus on mining the right data to generate actionable insights that drive business outcomes."
One of our favorite call outs from the POSSIBLE Trend Report from Publicis Commerce came from Jill Cruz.
We would add: The creativity that brings insight-driven ideas to life to connect with shoppers also requires dedicated resources. 📊 -> 💡 -> 🎨 -> 💛 -> 🛒
Check out the full report here 👉 https://lnkd.in/eE3BBb6W#data#insights#creativity#connection#commerce
KIBS Media invites you to partake in our weekly Reflection Friday. Today's reflection is:
Long-Term Memory
The Context: At our morning meeting, we discussed the awe dropping Western Conference Finals with our members. One specific topic came up and that was the commentators discussing the all time best back-court duo: Kyrie and Luca and The Splash Bros. Thinking today about the Splash Bros, you kind of forget about the 4 championships under their belt, because Clay hasn't been performing as well. But.... Kyrie and Luca are in their 2nd year together.
Some Thoughts: During the pandemic, our brains kind of shut down. There was a lot of traumatic stress, whether it be from the actual virus, the way the woman looked at you at the grocery store (I swear it's allergies!), to companies forcing remote work, to companies demanding remote work end to the multitude of layoffs that ensued. We have a right to be discombobulated. The pandemic relief was officially over sometime in 2021 and I think the pandemic was officially over in 2022 (my long-term memory has been eclipsed by agendas, and I didn't have time to fact check this one 😎 ). Two years later, we noticed many companies still are operating (in advertising) like we are still in the pandemic with the belief consumers are only in their digital devices. Members of KIBS Media prescribe to an omni-channel advertising landscape. This allows your ad to be seen by the consumer at all times, wherever they are, and may be.
Long-Term Memory allows us to remember what advertising channels were working before the pandemic. For our members, we are lucky to have started in Programmatic when Programmatic was just hitting the tech scene, circa 2011ish. Our members remember how glitchy HULU Ads were when they first rolled out. Our members had to find workarounds and finagle ads to other channels, because these platforms were learning and under delivering. When you have long-term memory, advertising looks easy, because an alternate platform can be implemented.
#ReflectionFriday#KIBSMedia#WesternConferenceFinals#NBA#TNT#adagency#advertising#marketing#adstrategy#smallbusinessstrategy#experiencematterswww.kibsmedia.com
Ephron Award winner * Ad Age Media Maven * Champion and architect of alternative cross-platform media currencies * Proven measurement/research/analytics/data/storytelling executive, leader, and creator
3wAnd I was there for 13 of 'em... Congratulations top all my colleagues and friends at Comscore.