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How did SEPHORA drive a 75% increase in purchases for their biggest event of the year? Yes—with Sephora Squad. With the help of beauty creators on TikTok, Sephora employed a test-and-learn strategy for the Holiday Savings Event. It worked. As a result, Sephora saw a significant increase in conversions — purchases increased by 75%, and payment value (the total amount spent per transaction) increased by 57%. Moreover, in just THREE days, the purchase rate increased by 6.1x after Sephora implemented the Gift Code Sticker. Check out our work with the #SephoraSquad: https://lnkd.in/e3AN6dMp #influencermarketing #influencers #sephorasquad #campaignresults #fohr #casestudy #beautycampaign #contentmarketing #ambassadormarketing #marketingresults

Gone are the days when big follower counts ruled the influencer scene. Today, it’s all about real engagement and impactful connections. Micro-influencers are leading the charge with impressive engagement rates, and 77% of marketers are all in. Here are few brands you can consider- 1) Sperry Category: Fashion Platform: Instagram Sperry, known for its boat shoes, focuses on Instagram to improve its digital marketing strategy and social branding. Their campaign includes collaborating with small influencers who share popular images of Sperry products on social media. The ambassadors receive a budget to engage their communities and audiences. 2) Glossier Category: Beauty Platform: YouTube Glossier has an influencer program where influencers receive product discounts or other non-monetary incentives in exchange for posting videos about Glossier products they enjoy. The company has an army of more than 500 ambassadors who interpret Glossier in their unique ways. 3) Amazon’s Audible Category: Tech Platform: Instagram Audible collaborated with photographer Jesse Driftwood, who had fewer than 100K followers on Instagram, sharing his personal perspective on how using Audible helped him stay productive. The post received over 10,000 likes and 300 comments, with a 30% engagement rate. 4) Banana Republic Category: Fashion Platform: Instagram Banana Republic collaborates with Instagram fashion and lifestyle micro-influencers to model their seasonal clothing lines. Their campaigns have reached a total of 43.2 million consumers. 5) Forever 21 Category: Fashion Platform: Instagram, Facebook, Twitter Forever 21 encourages users to post pictures of their favorite outfits with the hashtag #F21xMe. In exchange for sharing content featuring Forever 21 outfits, influencers receive a flat fee plus an apparel budget. 6) Sephora Category: Beauty Platform: Instagram Sephora launched the #SephoraSquad campaign to turn fans into brand ambassadors. They give micro-influencers access to new Sephora products to test and review, engaging a larger audience and highlighting company culture. 7) Nike Category: Fitness Apparel, Footwear, and Accessories Platform: Instagram, Affiliate Nike is a leading fitness apparel brand with a whopping 250+ million followers on Instagram. While Nike doesn’t allow influencers to apply directly to become their brand ambassadors, you can join the Nike Affiliate Program to get up to 11% commission on valid sales generated by you. 8) Airbnb Category: Hospitality Platform: Affiliate Airbnb seeks Superhost Ambassadors to help new hosts start their hosting journey with Airbnb. Superhost Ambassadors get exclusive features, tools, cash rewards, priority customer support, and more. Hope you found this post helpful.

THE NEXUS BETWEEN E-COMMERCE AND INFLUENCER MARKETING BY: Evelyn Nguavese Apegba Esq. E-commerce and influencer marketing have become pivotal in the fashion industry, transforming how brands reach and engage with consumers. In the past, it was hard for new designers to get their foot in the massive door of the fashion industry without adequate positioning for success through excellent designs, massive marketing campaigns, having successful fashion shows and reviews and also relying on big distribution chains to sell their products. Now, correctly placing a product on the market and reaching the target audience are crucial aspects to consider. The use of models to better advertise fashion products is a long established practice. However, in the last decade social media, and in particular “influencers”, have become key to having a successful fashion brand. Fashion designers can now connect directly to their customers and get feedback on their products through reviews and ratings. As a result, the use of influencers to promote and market fashion products is a very huge strategy in the fashion industry. Many fashion brands contract social media influencers with sizeable followings as brand ambassadors, they are contracted to wear and naturally drive traffic and sales to their sites. Agreements entered into with brand ambassadors should be structured in such a way as to clearly outline the role and influence the influencer has in relation to the promotion of the brand and its products. Standard practice usually dictates that the products are provided to the brand ambassador free of charge and that they cannot be subject to resale. When promoting products through social media the content creator or influencer must clearly indicate in their material that its content constitutes an advertisement and the name of the sponsor. Contracts and agreements with influencers and agencies should also include provisions that address liability and risk management. Brands should also monitor influencer content regularly and have a plan in place for addressing any legal issues that may arise. They should also provide their influencers with training and resources on legal compliance and best practices for influencer marketing. This can include webinars, workshops, or written guidelines. The integration of e-commerce and influencer marketing has revolutionized the fashion industry, creating opportunities and challenges. Fashion law plays a crucial role in regulating these practices, ensuring that brand collaborations are legally sound, ethically responsible, and transparent. These regulations help maintain a fair and dynamic market place for all fashion stakeholders to strive. Written by: Evelyn Nguavese Apegba Esq Email: [email protected], [email protected] #digitalmarketing #socialmediamarketing #newbie #linkedin #connection #law

Raise your hand if you’ve been personally ✨influenced✨ by a fashion creator’s #ad 🙋 Today’s savviest fashion brands are leveraging influencer marketing to reach consumers where they are and to drive sales. If you’re a fashion brand looking for some tips and ideas, check out these 7 influencer marketing best practices:  https://lnkd.in/gSr583Nv

🛍️ In the fast-paced world of fashion, influencers play a crucial role in connecting brands with consumers, driving trends, and shaping the industry's future. A recent analysis by The Business Research Company reveals the fashion influencer marketing market is set to soar from $4.55 billion in 2023 to an astounding $6.17 billion in 2024, marking a compound annual growth rate of 35.7%. This growth underscores the significant impact digital creators have on the fashion landscape. With the industry evolving rapidly, several key trends have emerged: ✅ The demand for genuine advocacy, ✅ The rising prominence of micro-influencers, known for their authentic engagement and remarkable ROI, ✅ A preference for long-term partnerships over one-off engagements, ✅ The integration of shoppable content enhances the shopping experience directly through influencers' platforms. Pick one of the trending fashion brands on ConvertSocial to form long-term partnerships. Read more in the article: https://lnkd.in/d75vghW6 #ConvertSocial #AffiliatePrograms #DigitalMarketing #FashionIndustry #2024trends

Unlock Success in the Beauty Sector 💄 Explore how to excel in the beauty industry's digital landscape with our latest blog post. Discover the top 4 digital marketing strategies for thriving in the beauty industry, including: 📍 Build an Engaged Community 📍 Implement an Omnichannel Strategy 📍 Collaborate with Influencers 📍 Utilize Artificial Intelligence Discover the secrets to success now and learn how to grow your beauty brand in the digital market. To learn more, click the link: https://lnkd.in/djM8Zkp6 #Eminence #BlogPost #BeautySector #WinningStrategy #DigitalMarketing #Switzerland

Step into the future of Sneaker Influencer Marketing! Discover how micro-influencers are reshaping consumer habits with genuine interactions and a love for kicks. From March Madness collabs to strategic Instagram posting, these influencers set the pace for what's cool. Meet 2024’s top Sneaker and Footwear Influencers to Watch – global trendsetters inspiring and connecting worldwide. Don't miss out on the evolution of sneaker culture! To learn more click here: https://lnkd.in/eJa9BpK7 #sneakers #marchmadness #athletes #influencermarketing

When it comes to #luxury, many of our clients who work for big luxury brands have the same question: “Is there a need for #influencer #marketing when you're a #brand that needs no introduction?” We get it, marketing dollars are hard to allocate. You have to cover brand-building activities, as well as lower funnel conversion, and there is only so much to go around. Add tons of articles on "influencer fatigue" to the equation and it seems like a black hole of an investment. But when we spoke to our curated community of luxury buyers (aka, the LuxuryVerse), it was clear that influencers are indeed influential when it comes to luxury. Julie Thibault shares her thoughts in this latest article: https://lnkd.in/gR_Xa2br. Visit LookLook.app to download our recent study on Influencers: https://lnkd.in/g-PFQvUh.

Is your influencer marketing program fueled by gifting? Then, you're going to love trnd.io's new feature... Here are the 3 takeaways: 1. Gifting simplifies the selection and distribution of gifts to influencers, enhancing brand-influencer relationships. 2. Influencer managers can now track the effectiveness of gifts in content creation and sales, thanks to Trnd's integration. 3. Tracking the gifting process becomes more manageable as campaigns scale, maintaining efficiency and transparency. DM me if you'd like to take a closer look. 👀

Excited to share Trnd's new Gifting feature! ✨ Designed to cut through the complexity of gifting program logistics, it automates selection, fulfillment, and ROI tracking, directly tying influencer actions to sales. In Trnd, Gifting simplifies and enhances the entire gifting process, offering a solution to the manual tracking of gifts clearly linking the financial impact of campaigns to every item gifted. #InfluencerMarketing #GiftingCampaign #CreatorCommerce