Conor Begley’s Post

Huge congratulations to our data.monks Benjamin Combe who were awarded the Experimentation Partner of the Year 👑 at their 2023 Partner Awards!! Many organisations continue to grapple with the effective utilisation of their data. It is my keen observation that amidst the desire for change among businesses and key stakeholders, numerous barriers hinder progress:  - A prevalent lack of understanding and appreciation for the value of data within the organization or among stakeholders in articulating its significance. Consequently, there is a shortfall of funding and resources, yet the relentless pursuit of data-driven insights persists. - Unveiling insights from data requires a profound comprehension of your business needs/requirements to pinpoint the pivotal data elements that warrant action. #data.monks are assisting businesses in addressing these challenges through a methodology centered on experimentation, fostering a culture of testing and learning prior to scaling data and digital transformation initiatives.  Curious about the the experimentation concept model? Drop me a note or reach out to our data.monks Carolina Jung Benjamin Combe Jakub Otrząsek to learn more!! 

2023, what a year for Optimizely! In a market where many tech organisations are struggling and reducing headcount, here’s a quick recap of how our year went: 👉We announced Optimizely One, the operating system for marketers 👉 We held 4 Opticon events, with an outcome of 6000+ attendees 👉 There were 38 events for Opti Gives Back, with 4000+ hours served 👉 We opened a brand new office in Dhaka 👉 350+ new customers, and 240+ ex-Google Optimize customers The one thing that makes Optimizely a great place to work is the attitude to never settle, to always push ourselves further to deliver more as an organisation for our customers. It's going to take a monumental effort in 2024 to top our achievements from last year, but I believe it can be done. Wishing everyone a great year!

Super pleased to announce that we’ve acquired #devtodev - data and product analytics for mobile gaming growth. Over the last few years, mobile gaming teams have had to overcome so many challenges - signal loss, genre diversification, new monetization models, and industry consolidation. Profitable long-term growth is increasingly hard to achieve and every product and marketing investment has to be maximized as a result. This is where #devtodev comes in; A platform that unifies analytics for everyone involved in growth, whether product, marketing, BI, monetisation or other. We’ll be integrating this amazing solution in the coming months and rolling it out to both gaming and non-gaming customers as soon as possible. I can’t wait! More about this acquisition, here: https://lnkd.in/dAcNbYDG #gaming #mobilemarketing #analytics #growth

Is your digital presence living up to its potential? Whereoware is an Optimizely Platinum Partner, offering unrivaled expertise in digital transformation. We've helped clients reach new audiences and magnify their impact by building custom web experiences. Learn more about what Whereoware has to offer as an Optimizely Platinum Partner and see how we have helped other businesses transform digitally today! For more information: https://lnkd.in/gEWqyTdj #Optimizely #Whereoware #DigitalTransformation #Experimentation #CustomerExperience #DXP

So, you want to elevate your experimentation program, but you’re not sure where to start. Look no further, because at Optimizely’s Test & Learn virtual event on April 25th, you will learn how bridging the gap between marketing and product teams will do just that (and more!). Here’s a sneak peek of the sessions in our marketing track: 👉“Lessons Learned from Running 127,000 experiments” with Lottie Linter at Bloom & Wild 👉“Towards experimentation excellence” with Chris James at William Hill 👉“Optimizely x Optimizely: how the world’s biggest experimentation company runs its own experiments” with Michiel Dorjee, Director of Digital Experience at Optimizely You don’t want to miss it: https://ow.ly/zSn550Rcvf3

Our Lead Gen Testing Structure On Meta. Here I talk about how we test and structure our campaigns. There's loads more I could have spoken about but i have shared some good nuggets in there. In short there's a 3 stage testing process; 1) Testing ad type 2) Testing ad style 3) Testing hooks/angles The insights gathered from each step will easily help you unlock more scale inside your accounts. Leave any questions / comments below

This is HUGE. We’ve acquired devtodev nd will now join forces with their great gaming and product data analytics product. Everyone knows that gaming is the most advanced vertical on mobile. The most tech-savvy. The most willing to test new tools. The most open to measurement and optimization. We are now making it possible for gaming developers to measure company-wide. It is not just marketing. Not just products. Not just monetization. All of them. Together. In collaboration. Marketing measurement and product analytics should work together. That’s the right way to optimize your ROI. devtodev teamMake yourself at home. We’re going to make your customers and ours so much more successful and happy. Read all about this acquisition - #gaming #analytics #appsflyer

Join us on a fascinating journey into Hotjar's story, where we uncover this amazing tool that helps us understand user behavior. Discover its rise to optimization greatness and witness the magic of data and empathy colliding in this captivating reel! #Hotjar #hotjarreel #reels #magic #userbehavior #story #storytellingforbusiness

So, you want to elevate your experimentation program, but you’re not sure where to start. Look no further, because at Optimizely’s Test & Learn virtual event on April 25th, you will learn how bridging the gap between marketing and product teams will do just that (and more!). Here’s a sneak peek of the sessions in our marketing track: 👉“Lessons Learned from Running 127,000 experiments” with Lottie Linter at Bloom & Wild 👉“Towards experimentation excellence” with Chris James at William Hill 👉“Optimizely x Optimizely: how the world’s biggest experimentation company runs its own experiments” with Michiel Dorjee, Director of Digital Experience at Optimizely You don’t want to miss it: https://ow.ly/rKQQ50RcpT2

So, you want to elevate your experimentation program, but you’re not sure where to start. Look no further, because at Optimizely’s Test & Learn virtual event on April 25th, you will learn how bridging the gap between marketing and product teams will do just that (and more!). Here’s a sneak peek of the sessions in our marketing track: 👉“Lessons Learned from Running 127,000 experiments” with Lottie Linter at Bloom & Wild 👉“Towards experimentation excellence” with Chris James at William Hill 👉“Optimizely x Optimizely: how the world’s biggest experimentation company runs its own experiments” with Michiel Dorjee, Director of Digital Experience at Optimizely You don’t want to miss it: https://ow.ly/z68j50RggOz