Construction Marketers’ Post

Here are 5 ways we avoid high turnover with great brand ambassadors!

Your brand's reputation is a valuable asset. In fact, a global study by Weber Shandwick estimates that 63% of a company’s value is tied to brand reputation. If you want a built-in team of evangelists singing your praises, a brand ambassador program is absolutely the way to go. 💡 #BrandReputation #BrandTrust #MarketingStrategy #BrandStrategy #BrandAmbassadors

Founders and CEOs should be the very first brand ambassadors with the employees working for the brand

"Field Representatives… Your Real Brand Ambassadors!" Your Field Force are your heroes. What if you could elevate them to Brand Ambassadors? Let’s take a deep dive into how you and I could make this happen and what could be the probable results of the same. For starters an Ambassador is the one who represents a brand and your Field Executive definitely does so it does make sense to make them your Brand Ambassadors. Now, how could you and I go forward to make it happen? On an average every month your executive visits the Doctor, twice to detail, leave behind some of your brands & inputs respectively. If we could give them something that would have them on the inputs? It doesn’t have to be manual work in case you are worried on the execution part, it can be fairly automated with a convenient web app. If we are able to do at least 1 input each month for your heroes, then it could prove to be quite a game changer for your brand. A lot of Brand Managers say, if the field force is motivated, then they will move heaven & earth to make it happen. So with a motivation like the above, they sure would be excited to promote a brand / concept / campaign to the Doctor. I am just a message away and you and I can make it happen and judge further action based on the first 6 months of Pilot test. Please give it a thought and see if it interests you. Have a Great Day!

The business media talks about the role of the CMO a lot. The Chief Brand Officer gets less press. It's a role built for a leader who has to sit at the centre of almost everything in a business, but also be a misfit in a lot of conversations. At least in the sense that a lot of people are very used to having conversations about things like HR, tech, complaints handling, or CSR, without having a brand leader at the table. On the flipside, a lot of people in marketing still think a conversation about brand is a conversation about creative. We're excited to welcome Melissa Richards-Person in the Label Sessions roster partly because she has such a fascinating marketing mind anyway. Also though, we're excited because being Chief Brand Officer somewhere like Papa Johns during the great times and the tough times shapes some incredible experiences. All of which will make her a great asset for our clients to access as an advisor, collaborator and mentor. Check out this nugget of advice on brand strategy here - important stuff here for Chief Brand Officers or anyone thinking about what brand is, is not, and how to think about the different elements that define it.

What motivated you to become a Head of Brand? ✏️ To be able to direct and manage the brand reputation of the organization

Boosting brand awareness is essential for any business. One effective way to do this is through thought leadership. By establishing yourself or your brand as a trusted industry expert, you can attract attention and build credibility. Learn more about how to boost brand awareness with thought leadership here:

Tap into the superpower of brand ambassadors! Let’s dive deep into why you need ambassadors for your brand authenticity and discover how they can elevate your brand to new heights. Launch an ambassador campaign today, sign up at brands.theboostmate.com to begin #BrandAmbassadors #AmbassadorMarketing

How to increase brand awareness

Brand management can elevate your culture and impact your organization. Managing your brand is a big lift and it’s not always easy to get it right! Often overlooked, yet 100% crucial to an organization’s livelihood are its employees – your best brand ambassadors and the make-or-break factor for success. Ensuring teams understand and embrace a company’s mission, vision, and values will make an impact on motivation, engagement, and retention. Learn more here... https://lnkd.in/g_z9Gfkv #CompanyCulture #BrandManagement #EmployeeLoyalty