Contentsquare’s Post

It finally happened: at 37, Novak Djokovic is an Olympic champion, and only the fifth tennis player ever to complete the ‘Golden Slam’. But what effect will Sunday’s epic victory over Carlos Alcaraz have on the Djokovic brand? Paris 2024 is a fascinating showcase for the dynamics of different sports audiences. The superstars of tennis and basketball rub shoulders with the heroes of swimming, gymnastics and track and field - who enjoy peak attention at the Games - and those capturing the imagination in less celebrated pursuits. With so many different stories breaking throughout the Olympic fortnight, who will emerge as the icons of Paris 2024? And what can that tell us about modern sports fandom? At GSIQ, we are committed to helping sports brands understand their audiences in an ever more complicated media landscape. So if these are questions that matter to you, get in touch. https://gsiq.biz/ #sportsmarketing #sportsanalytics #brandstrategy

Sports Technology has emerged as the real deal as data and AI continue to be developed for most sporting games. IBM announces new features for the upcoming Wimbledon with #watsonx. Stay tuned for coverage from the team at Moor Insights & Strategy with Melody Brue and myself. IBM Consulting IBM watsonx IBM Data, AI & Automation

This is a different but great example of how #GenAI can be of use in the sports industry: ahead of the historic Wimbledon Gran Slam, IBM and The All England Lawn Tennis Club are launching a new generative AI software using Watsonx, IBM's Data and AI platform. The goal of this initiative: Allow Tennis fans around the world to precisely follow the leading players' progress through Championship rounds, through an interactive and personalized platform experience. With the current dynamics of AI legislations, and the rising ethical & societal issues we're exposed to, it's interesting to the tennis community ( Fans, Coaches, players alike) seems very optimistic on new technologies' impact and its use in the different aspects of the sport. AI has had a significant impact on the sports industry overall, up to now mainly on other sports such as Football ( Soccer ), but all New Technology, Tennis and Sports enthusiasts should keep an eye what comes next in Tennis after the Hawk Eye computer vision system. #ArtificialIntelligence #Ethics #Wimbledon #Optimization

Check out the new 'Catch Me Up' feature on the Wimbledon 2024 app or Wimbledon.com- it will display pre and post-match player cards with AI-generated player stories and analysis #Wimbledon #watsonx #GenAI

New research from IBM and Morning Consult reveals that 55% of global tennis fans surveyed think AI will have a positive impact on sports. When considering how generative AI could improve their experience, these respondents prioritized real-time updates (36%), personalized content (31%) and unique insights (30%). 'Catch Me Up' was built using IBM's Granite large language model (LLM) to provide AI-generated text using the capabilities of the watsonx platform. The model has been trained on the Wimbledon editorial style and will be monitored by the All England Club. The new feature is designed to help Wimbledon scale its content to both new and existing tennis fans globally, as well as provide fans access to timelier, curated coverage across ladies' and gentlemen's singles matches which are often happening simultaneously. Densi Refwalu Suferne Tam Preeti Pilare Preeti Gupta Crystal Kim Felix Adiutama Chandra Chen Indra Kurniawan IBM #GenAI #watsonx #Wimbledon

Innovation in tennis... Thirty30 Tennis - The unique shorter & faster-paced scoring format that maintains the DNA of tennis #tennis #thirty30tennis #shorterscoringformat #speeduptennis https://lnkd.in/eHG5uiw6

Olympic Sports 2021 Balls by Size and Weight. Table tennis has the smallest sports ball used in the Tokyo Olympics at just 4cm in diameter and 2.7g in weight. The biggest by size is the basketball at 24.35cm in diameter, but the shot is more than 10 times heavier at 7.26kg.

Wanting to delve into the history of TDK? Wondering what "TDK" stands for, or who is the creative mind behind our logo? Scroll below to have all your queries answered! 🤔

One of the most exciting aspects of the Olympics is discovering sports we've never, or rarely, watched before. Every few years, we're introduced to events that captivate our attention and spark new interests. But why do these sports only seem to surface during the Olympic Games? Is it the rarity of these events that draws us in? Or is it the prestige and grandeur of the Olympics itself that makes them so intriguing? Imagine if these team handball, canoe slalom, table tennis, and countless others were available more often – would we still be as enthralled? The Olympics provide a unique platform that elevates lesser-known sports to global recognition. It's a testament to the power of the Games to bring diverse athletic pursuits into the spotlight, if only temporarily. What do you think? Would regular exposure to these sports sustain your interest, or does the Olympic context add that extra layer of allure? #Olympics #SportsDiscovery #SportsMarketing #SportsMedia

As I watched the Paris Olympics on Sunday, I noticed a striking similarity in two different sports that sits well with business and corporate as well. Badminton Men's Semifinals: Lakshya Sen had 3 set points but couldn't close it out, as reigning champion Viktor Axelsen displayed remarkable composure and grit. Tennis Men's Final: The energetic Carlos Alcaraz faltered in high-pressure tiebreakers, losing 7-6, 7-6 to the veteran Novak Djokovic. Both matches highlighted how the seasoned players managed to excel in high-pressure moments, demonstrating the invaluable advantage of experience and the knack of having been in such situations over extended periods of time. While the calm and calculated approach of these veterans led them to triumph, it’s crucial to also recognize the relentless energy, hunger & innovation brought by the younger athletes. Alcaraz and Sen showed incredible talent and promise, proving that the exuberance of youth can challenge even the most experienced. In business, as in sports, both experience and youthful vigor are vital. Experience brings a strategic edge in critical situations, while youthful enthusiasm drives innovation and fresh perspectives. The synergy of both can lead to unparalleled success. #Olympics #Experience #Youth #PressureHandling #Leadership #Innovation