Continental’s Post

Like many sports, tennis has unique integrity challenges that require the sport to have customised policy standards, which comply with or exceed the National Integrity Framework. We chat to Tennis Australia Director of Integrity and Compliance Daniel Stuk about Tennis’ key integrity issues, how they handle them and why their unique challenges have seen them leading continuous improvement in the sport integrity space. Read more: https://lnkd.in/e_psyXhc #ProtectingSportTogether

Some good points made here and it is worth noting that playing an Advantage Set (lead by 2 games) of Thirty30+ (Golden Deuce) tennis is very similar to a 3rd set deciding 10-point Super-Tie-Break and can be used as an alternative match decider to shorten matches. i.e. where every game starts from 30-30 and a sudden-death 'Golden' point is played at the first Deuce resulting in a minimum of 2 points and a maximum of 3 points played per game. The traditional change of ends Rule is doubled. The rules of Thirty30 can be found here: https://lnkd.in/gzKfJ53 Randolph Walker https://lnkd.in/erFKup_P

🏅 Did You Know? 🏅 ⚽️ The longest tennis match in history lasted for 11 hours and 5 minutes, spread over three days at Wimbledon 2010! John Isner and Nicolas Mahut battled it out with Isner finally winning 70-68 in the fifth set. 🎾 Share your favorite sports trivia or interesting facts in the comments! ⬇️ #DidYouKnow #SportsTrivia #FunFacts #SportsHistory #EngageWithUs

Let the games begin 👏 #sports #sportsanalytics #olympics #businessanalytics #stadiumoperations #basketball #tennis #olympicgames #olympicgames2024 #eventplanning #womeninsports

Like many sports, tennis has unique integrity challenges that require the sport to have customised policy standards, which comply with or exceed the National Integrity Framework. We chat to Tennis Australia Director of Integrity and Compliance Daniel Stuk about Tennis’ key integrity issues, how they handle them and why their unique challenges have seen them leading continuous improvement in the sport integrity space. Read more: https://lnkd.in/e_psyXhc #ProtectingSportTogether

Congratulations Craig Tiley and the team at Tennis Australia. 1.1 million attendees at a 3 week event in a country with 25 million people is impressive. What 5 lessons could we learn from an event that so many people want to go to? 1. Innovate - it's not an empty phrase. They seriously want 25% new stuff every year. Shade, food, music, facilities, courts, childcare, shops.. it could be anything (linked to point 4 below). The guiding principle is that attendees notice the constant momentum each year. 2. They commit. Be realistic, not everyone loves tennis. If you want to grow your attendance into non tennis fans what do you have for them? Many events talk about food, music, kids and family offerings but, ask yourself the question: "is it as good as the core product?"i.e. the tennis at the AO? If it isn't people notice and disconnect. 3. Yin and Yang. It's no good if the event works for the players and ignores the fans or visa versa. Concentrate on the experience for both groups. You need both as your ambassadors. 4. What's your story? The AO is the Australian Summer. Music, friends, family, sport, food, an amazing day out in the sun. What's the easy to understand vision for your event? 5. Mean it. Craig motivates 12,000 team members a year to deliver this. I'd be surprised if there are any who don't share his ethos.

As the 137th Wimbledon Championship gets underway 🎾, those inspired to recreate their favourite match moments at home will find a choice of 1,050 homes currently available to buy across the country which come complete with their own tennis court. 🏠 With a median price tag of £1.35m 💰, this year’s Championship runner-up, with a prize of £1.4m, would be able to afford one. 🥈 Homes with tennis courts can be found in every region across the UK but they are most popular in the South East (37%), East of England (14%) and London (14%). 🇬🇧 Tennis courts attract a higher premium than other features. Source: Dataloft by PriceHubble using Information Works. June 2024 #Wimbledon2024 #HomeWithTennisCourt #UKProperty #RealEstateTrends #LuxuryHomes #TennisLife #kw #kww #KWUK #whereentrepreneursthrive

Brands are doing more tennis activations for several reasons: 1. Global Audience and Demographics: Tennis has a large, diverse, and global fan base that spans various age groups and socioeconomic classes. This wide appeal allows brands to reach a broad audience. 2. New Product Innovation: For so long brands only thought that 4 players could only be on court at once. Now with things like Cardio Tennis, Liveball, and other programming, you can fit 15-20 people on one court. This increases on-site brand reach like never before. 3. Engagement Opportunities: Tennis activations offer various engagement opportunities, including on-site experiences, digital campaigns, and social media interactions, allowing brands to create immersive and interactive marketing strategies. Pairing on court with digital strategies creates a very unique reach for brands and products. Again, this is an amazing example from Free People & PlayYourCourt on a best in class way to do this. Curious to learn more - reach out!

10 days until the First Major of the Tennis Year Australian Open - January 15 - 28, 2024 French Open - May 26 - June 9, 2024 Wimbledon - July 01 - 14, 2024 US Open - August 26 - September 8, 2024 Tickets Available for All Sessions and Tournaments www.VIPSM.com #vipsm #vipsportsmarketing #clientexperience #clientengagement #sportsbusiness #sportsmarketing #eventplanning #clientretention #clientdevelopment

As the 137th Wimbledon Championship gets underway, those inspired to recreate their favourite match moments at home will find a choice of 1,050 homes currently available to buy across the country which come complete with their own tennis court. With a median price tag of £1.35m, this year’s Championship runner-up, with a prize of £1.4m, would be able to afford one. Homes with tennis courts can be found in every region across the UK but they are most popular in the South East (37%), East of England (14%) and London (14%). Tennis courts attract a higher premium than other features. Source: Dataloft by PriceHubble using Information Works. June 2024 #Wimbledon2024#Wimbledon#Tennis#TennisCourt#RealEstate#LuxuryHomes #UKProperty#PropertyMarket#HomeWithTennisCourt#SouthEastUK #EastofEngland#London#HouseHunting#Dataloft#PriceHubble #PropertyInvestment#HomeBuyers#LuxuryLiving#SportsHomes #UKHousingMarket#MillionPoundHomes