Corey Coulson’s Post

🎊 It’s time to celebrate: Cadbury UK 200th anniversary. This isn't just any chocolate brand; it's a brand that has sweetened our lives for two centuries! 🍫 Cadbury started in 1824, just a small shop in Birmingham, England, by John Cadbury. Imagine, in a time without the modern conveniences we have today, the sheer dedication it took to create such delightful treats. From selling tea, coffee, and drinking chocolate, Cadbury evolved, making its first Easter egg in 1875. Fast forward to today, and their Dairy Milk bar is a household name worldwide. ➡ What fascinates me is how Cadbury managed to retain its core values while expanding globally. Their commitment to ethical sourcing through the Cocoa Life program shows that you can be a giant in the industry and still have a heart. From sneaking Dairy Milk bars as a kid to sharing Bournville with my first team, these chocolates have been more than just treats; they're part of my story. And I bet they're part of yours too! Let's raise a bar (of chocolate, of course!) to Cadbury on their 200th birthday. Here's to more innovations, ethical practices, and, most importantly, delicious chocolates that bring smiles to faces worldwide. #Cadbury200 #Cadbury #Chocolate PS: Pic not related to Cadbury!

Everyone is cutting back. Watching the £ & p. If you want people to keep some spare change for your brand, give them something of emotional value. Nothing makes people feel like a story. Pull on their heart strings to pull on their purse strings. #story #brand #narrative #positioning #emotion #cadbury #vccp

In the era of disruption, Coca-Cola, Cadbury, and Pepsi continue to offer the same products they have for years. The reason behind their enduring success lies in their ability to forge strong emotional connections with consumers. When you crave relaxation, the instinct is to reach for a Coke. Similarly, when Rakshabandhan is mentioned, Cadbury immediately comes to mind. Despite introducing new products, their classic offerings remain bestsellers. Building a brand requires a profound connection with human emotions. While challenging, when executed correctly, it can greatly benefit your brand. Even after years many beverage brands come and go but these two are still there in your nearby store. Follow Gunesh Munjal for more !! #cocacola #cadbury #psychology #humanemotions #emotions #emotionsmatter #innovation #disruption

Innovate, Celebrate, Win Cadbury’s 200th Year Retail Revolution! Pack 200 candles on the cake: Cadbury UK the chocolate champion of nations, is hitting a sweet milestone in 2024! 🎉 We’re not just throwing a party; we’re sparking a retail revolution, and you’re the VIP. Share your spark of genius in retail. You got a nugget of know-how that’s golden? Cadbury’s Great Retail Ideas Exchange is your stage. Whether it’s a grand scheme or a simple fix, your ideas fuel the industry engine. This isn’t just talk; we want to celebrate and reward your brilliance with some serious cash. 💸 For two centuries, we’ve believed in mutual growth and the power of shared knowledge, dating back to 1824, when John Cadbury set up shop. Today, harnessing this spirit of collaboration, we launch a homage to our heritage, a tribute to your talent: submit your idea and stand to win a share of £25,000. 🏆 Join forces with fellow forward-thinkers; let’s revolutionise retail together. The best concept takes home a whopping £5,000, while ten more ingenious entries will pocket £1,000 each. Your ideas could also snag one of twenty £500 prizes in our prize draw finale. The wisdom is out there. But what about yours? Link in the comments #CadburyInnovation #RetailRevolutionaries #CadburyRetailIdeas #200YearsofSweetness

Fresh new look. Same great taste. Even better #retailmedia. Just look at this best-in-class in-store activation for PepsiCo from our team at Morrisons Media Group. 😍 Our experts know exactly how to leverage the store to create media campaigns that land with impact. If a picture tells a thousand words, this store wrap tells a million. Retail media isn't just digital, and it's not just for e-commerce. The potential for retailers in the US and Canada to truly leverage their stores and in-store assets to create these bespoke #marketing opportunities for brands is huge! At the core, retail media drives revenue for retailers, grows sales for brands and creates engaging experiences for the shopper. No matter where you are on your retail media journey, Threefold's experts can help.

How can a company deal with a bad example of publicity? Dealing with negative publicity is no easy feat, and Cadbury's Dairy Milk, a household name today, can attest to that. In 2003, this beloved chocolate faced a significant setback. In October of that year, customers were surprised to find an issue with the chocolate's outer layer. But Cadbury didn't back down – they embraced a solution by introducing double-wrapped packaging, combining a plastic wrapper and aluminum foil. The investment in this imported machinery amounted to 15 crores, increasing their costs by 10-15%. Remarkably, despite the added expenses, Cadbury chose not to burden consumers by maintaining the chocolate's original price. Enter "Project Vishwas" – a commitment to quality control. Cadbury checked numerous retail outlets to ensure their product met the highest standards. Simultaneously, a robust marketing push was initiated, featuring Amitabh Bachchan as the brand ambassador with the message "Be sweet. Tell people." The result? A remarkable turnaround in just six months. Cadbury's sales soared once again. This story is a testament to Cadbury's resilience, proving that proactive measures and consumer trust can transform challenges into triumphs. #brandsuccess #marketing #publicrelations #cadbury #success #motivation #business #successstories

"Spurred on by the hype and excitement caused by ‘Gorilla’, Cadbury immediately ordered a follow-up campaign. You'd think that nothing could be simpler, yet despite a similar strategy, the same brief, same agency director, same campaign objective and media budget, the sequel did not meet client expectations at all." Sometimes, even with the same ingredients, the recipe doesn't yield the same delicious results. This section from the book I'm reading over the summer highlights Cadbury's attempt to replicate the success of their iconic 'Gorilla' ad, only to fall short despite using the same creative team and strategy. It’s a stark reminder that in marketing, as in life, there's no guaranteed formula for success. This conundrum reminds me of the famous Harvard business case study on New Coke. Despite extensive market research and a similar strategy to revamp the brand, Coca-Cola's decision to replace its classic formula with New Coke in the 1980s backfired spectacularly. What are your thoughts on replicating success? Have you faced similar challenges in your work? Share your experiences below! #Marketing #BrandManagement #BusinessInsights #ReadingJourney #SummerReads

Cadbury is 200 years old. As it recognises this milestone, will the company also acknowledge the impact the founding business had as it extracted resources and exploited workers from British colonies in the late 1800s/early 1900s? Although now owned by Mondelēz International, Cadbury is a distinctively British brand and chocolate consumption is directly linked to the Transatlantic Slave Trade in sugar and extraction of cocoa primarily from West Africa. As I research the impact of retail racism in the UK, I believe British-founded companies should take responsibility for histories that were built on racialised economic practices that 1) enriched the nation and specific British families and 2) disportionately impacted communities in colonised nations and their descendants. Should such companies be considering reparations as they 'celebrate' such milestones? #retail #research #joiningthedots

You will find only PepsiCo aerated drinks like Pepsi, 7UP and Mirinda at KFC 🍗, Domino's 🍕, Burger King 🍔, and Subway 🌯. Does that mean The Coca-Cola Company is losing ground? 🤔 The presence of PepsiCo. in all the mentioned brands, it is due to exclusive brand strategy, where brands cross-tie up when complementary products of two brands are offered. Despite this, Coca-Cola is leading the market in this domain due in part to its exclusive tie-up with McDonald's. 🍔🥤McDonald’s and Coca-Cola's partnership 🤝 that took place in 1995 has been a great success considering its growth over the years. Have you witnessed any interesting brand tie-ups recently? 😁 #partnerships #Exclusivepartnership #partnershipsuccess

It’s not about the chocolate, it’s about the joy you get, FROM the chocolate. 💡 🍫 — So, Cadbury UK has always shaped and adapted its position on the feeling the product gives to its consumers. 🍫 #FreeTheJoy 1990s: This period saw a shift towards taglines that evoked positive emotions and family moments. "Cadbury - A Glass and a Half Full of Happiness" (UK), "Cadbury - Sharing the Goodness" (general) 2000s: The 2000s brought a touch of humor and quirkiness to Cadbury's marketing. "Cadbury - How Can You Resist?" (playful and tempting) - This era also saw the iconic 2007 Gorilla campaign, though it didn't have a specific tagline. 2010s: Cadbury continued with the emotional connection approach, potentially using taglines like: "Cadbury - Moments of Genuine Happiness" 2020s (present): The current focus seems to be on the personal experience of enjoying Cadbury chocolate. "Freed the Joy" (replaced in 2023), "Tastes like this feels" (current global tagline) — But, this classic from 2017 in my opinion nails: ✅ Target market ✅ Segment ✅ Emotional connection VCCP are the power house pushing this creative forward. And you can see why this works so well. #marketingandadvertising #marketing #advertising