Cormac M. Kelly’s Post

🏈 Did you know that according to a recent survey, 40% of Super Bowl viewers prefer attending or hosting parties for the big game rather than watching at home? It seems like they spend less time in front of the TV, with an average viewing time of just 29 minutes watching the actual athletes! 😲 But hey, to each their own, right? 🤷♂️ Find out more about what Americans enjoy most about the Super Bowl in this fascinating article! 🌟 #SuperBowl #PartyTime #GameDay

This week's edition of The Anchor features an interesting read on Vegas 5.0 and Super Bowl LVIII. The article highlights the repositioning of Vegas and Temu's Offense. Notably, the audience mix changed significantly, with a high-income, elite crowd dominating the scene in 2024. The average household income of the crowd increased by 18% year-over-year, and the Power Elite segment represented 17% of total visitors, up from 11% in 2023. Check out the article for more insights on this fascinating topic. #TheAnchor #Vegas5.0 #SuperBowlLVIII #BusinessNews

How to Watch Super Bowl 2024 for Free: A Comprehensive Guide

Stay tuned for a LIVE video on this channel later today as we dive into who will hit the jackpot from the Big Game. But before we get started, did you join the conversation on social media before or during the game? It's never too late to incorporate something about it as it relates to your business in the coming days. In other news, did you know that I have a fun family connection to the Lombardi name? My grandparents, Chiara Ferrara and Frances Lombardi, were both born in the Calabria region of Southern Italy. And no, we're not related to Vince Lombardi. Check out this interesting pre game article from Fast Company about stats that will define the 2024 Super Bowl. #superbowl #jackpot #winningstrategies #marketingstrategies

More now than ever, it's clear that in 2024 brands seeking to align with the music to stay relevant, especially on social... One example is PepsiCo's new beverage brand Starry leveraging Ice Spice for their prime-time Super Bowl commercial... This collaboration was not only engaging to young consumers. Still, it was also relevant in culture following Ice Spice's meteoric rise, her collaboration and tour with Taylor Swift, and making an über popular song for the Barbie Movie. With this year's Super Bowl having over 123.7 million viewers, the most ever in history, and tens of millions of views on social media, including a viral trend, this is a perfect example of how day-trading attention in music can leverage a brand into public discourse in an organic and culturally relevant manner. https://lnkd.in/eywNrsgi #musicindustry #icespice #superbowl #commercial #client

On game day, here are some Super Bowl LVIII facts that you may have not heard of and might just blow your mind: 🎟️𝗧𝗶𝗰𝗸𝗲𝘁 𝗣𝗿𝗶𝗰𝗲𝘀 𝗦𝗸𝘆-𝗛𝗶𝗴𝗵: The cheapest ticket? A whopping $5,700. For those seeking the ultra-premium experience, will shell out up to $75,000 for select seats. 💰𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗪𝗶𝗻𝘀: Players on the winning team bag a $157,000 bonus, with the runners-up not left empty-handed, receiving $82,000. 🏈𝗧𝗵𝗲 𝗕𝗮𝗹𝗹 𝗚𝗮𝗺𝗲: Each team gets 108 footballs for the game - 54 for practice and 54 for game day. 🎥𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗖𝗿𝗮𝘇𝗶𝗻𝗲𝘀𝘀: A 30-second TV spot during the Super Bowl costs up to $7 million. 🍗𝗪𝗶𝗻𝗴 𝗜𝘁: Over 1.4 billion chicken wings will be consumed, highlighting the event's massive cultural impact. 👪𝗩𝗶𝗲𝘄𝗲𝗿𝘀𝗵𝗶𝗽: More than 100 million people are expected to tune in, showcasing the Super Bowl as the pinnacle of sports broadcasting in the U.S. 👀𝗔 𝗥𝗲𝗺𝗮𝘁𝗰𝗵 𝘄𝗶𝘁𝗵 𝗛𝗶𝘀𝘁𝗼𝗿𝘆: The Chiefs and 49ers face off for the second time in four years. Both times, Biden and Trump were running for President. 🏆𝗧𝗵𝗲 𝗟𝗼𝗺𝗯𝗮𝗿𝗱𝗶 𝗧𝗿𝗼𝗽𝗵𝘆: Weighing in at 7 pounds of sterling silver and standing 22 inches tall, it's the coveted prize for the victor. The Super Bowl is not just a game; it's a cultural phenomenon that brings together sports, entertainment, and culinary excess in a spectacle unmatched worldwide. 🏆🍗🎤

The most anticipated Sunday of the year in numbers

$7,000,000 for 30 seconds.🤯 For context, in 1967, the price for a 30 second super bowl ad was $37,500. Will you be watching the super bowl this weekend? Let us know! #briefsmedia #marketbriefs

As a marketer, delving into the business numbers behind the Super Bowl revenue and marketing is nothing short of fascinating. It's more than just a game; it's a colossal showcase of branding, advertising, and consumer engagement on a global scale. From the jaw-dropping ad spends to the spike in sales for related products and services, every aspect reveals intricate strategies and insights into consumer behavior. Studying these numbers isn't just about understanding the impact of a single event—it's about uncovering valuable lessons that can inform our own marketing efforts and drive success in our respective industries. #SuperBowlMarketing #BusinessInsights Thank you Joe Pompliano for sharing!!

Chicago’s almost through our cold season and we’ll get our first tease of spring some time soon… which means it’s time for predictions for the Big Game 🏈 If you missed my post the other day, I’m personally extra invested in the game this year - yes, because of Taylor Swift. However, I’m not the only one. A trio of health and beauty brands are buying into the biggest advertising spot of the year for the same reason. First, let’s back up. When Taylor attended her first Chiefs game back in September, there was a 53% increase in female viewers between the ages of 12 and 17. Fifty-three percent. This trend has continued throughout the season, and will definitely continue through to this Sunday, when guys, gals, and nonbinary pals across the country will tune in to see if she made it all the way to Vegas from Tokyo ✈️ Because of this effect, L’Oreal, e.l.f., and Dove are all airing their FIRST EVER commercials during the big game. My #1 prediction is seeing more female-oriented ads than any year before, due to this draw, and a continued increase in the coming years as these 12-17 year olds bond with Dad over their love for the game (and TS). Check out a few of my other predictions below and let me know yours in the comments! 2. More QR Codes - In the past few years, we’ve seen Coinbase, Limit Break, and Avocados From Mexico use QR codes to draw in web traffic, and with the revitalization of the QR code due to the pandemic, this will continue 3. Bud Light will try to make a comeback - We all know how 2023 went for Bud Light……. Bad. And perhaps, deservedly so. Having lost a majority of their loyal fan base this year, it’ll be interesting to see which target audience they’ve offended that they choose to market to 4. 75% Tune In - According to the NFL, 60% of Americans tuned in last year - with the increase in female viewership, I’m guessing this number rises to at least 75% in 2024. Also keep track of who will and won't be advertising at the Big Game with ADWEEK's tracker here: https://lnkd.in/ghr9CP9m #Football #FootballPredictions #TaylorSwift #Superbowl