Corra | A company of Publicis Sapient’s Post

Ever notice how it feels like your favorite brands just 'get' you? Well, that's the magic of personalization! 🌟According to the experts at Accenture, 91% of us love shopping with brands that dish out personalized offers. Dive into a world where tailored experiences reign supreme, driving not just 10-20% more sales, but also creating deeper connections between sales and marketing. 🤝 It's not just a strategy—it's the secret sauce for boosting revenue and making customers trust your brand. Who is using the personal touch? Would love to know your story.   🚀  #personalization #abm #CustomerLove #salesandmarketingalignment

Q3 FY23 results from advertising firm PublicisGroupe. Organic growth was up 5.3%. By activity: - Epsilon data-related activities were up by double-digits. Media did also well (high singe-digit) - Publicis Sapient 'continued to grow' - Creative was resilient. By geography: - North America was up 3.0% organically, thanks to Epsilon (up double-digits). Sapient was stable, impacted by comps. Media was up mid-single digit - Europe: +10.7%. A different story: Media and Creative led growth. I assume the impact of the more U.S.-centric Sapient and Epsilon would be lesser anyway. Guidance: - Increases its organic revenue growth guidance from ~+5% to a range of +5.5 and 6.0% for full-year 2023. - Expects an operating margin of 18%! A few comments: - A very familiar story: Europe performing better than the U.S., despite the macroeconomics - The service portfolio matters, with IT services and consulting activities such as Publicis Sapient and Epsion (in the U.S.) leading revenue growth - I am still amazed by the level of margins @PublicisGroupe achieves! https://lnkd.in/eapyEYR8

Alyse Schwartz of Digitas North America discusses how connected brands drive relevance in moments that matter by using culture, context and data to deliver more inspiring and helpful experiences. Full discussion here: https://lnkd.in/eaNzx-Af #Marketing #GrowthConversation #Brands #Experience

What are the emerging customer trends reshaping the landscape for CMOs? The Drum and Accenture Song navigate the complexities of today and explains that CMOs must adapt and orchestrate their marketing strategies with precision. The analysis reveals significant shifts, such as recognising the current era as one of deconstruction, where established norms are being reevaluated. Additionally, a monumental interface shift is underway, revolutionising how businesses engage with their customers. Amidst these transformations, a poignant question arises: when did creativity lose its luster, warranting a rekindling of its spark in marketing endeavours? #CMOStrategies #CustomerTrends #MarketingInnovation

Accenture is set to enhance its creative digital customer experience capabilities in Southeast Asia with the planned acquisition of Rabbit’s Tale, according to a recent announcement on Business Wire. This strategic move positions Accenture to further strengthen its presence in the region by integrating Rabbit’s Tale expertise in digital storytelling, design, and customer experience. The acquisition aligns with Accenture's commitment to delivering innovative solutions that elevate the customer journey for businesses in Southeast Asia. As organizations increasingly prioritize digital engagement, this partnership is expected to bring forth creative solutions that redefine customer experiences. https://lnkd.in/gz_HbYJW #Accenture #RabbitsTale #CustomerExperience #DigitalTransformation #SoutheastAsia #BusinessWire #TechInnovation #DigitalStorytelling #CreativeSolutions #BusinessAcquisition #UnderstandingEnterpriseTech #EnterpriseTechnologyNow #EnterpriseTechnologyToday

Retail media spend is skyrocketing! But are you leveraging it to its full potential? Dive into the Future of Retail Media with EPAM Continuum. ↳ Discover the rapid expansion of retail media in the digital landscape. Learn how it's reshaping the way retailers and brands engage with consumers. Understand the challenges and strategies for integrating retail media into your business model. The $10 Billion Opportunity: What It Means for Your Brand. ↳ Explore the potential of retail media as a revenue stream and its role in enhancing customer connections. Gain insights into shifting investment trends, especially in the CPG sector, and how to align your strategies for maximum impact. Insights from Global Experts: Liz Salway and Diana Abebrese. ↳ Hear from EPAM Continuum's digital media pioneers on navigating the retail media revolution. They'll cover key topics like aligning brand and performance tactics, optimizing customer experience, and the essentials for a successful retail media strategy. This isn't just another webinar; it's a gateway to mastering the evolving world of retail media. Eager to stay ahead in the retail media game? Click the link to join us on February 6th, 2024, at 16:00 GMT and transform your approach to retail media. 🔗 https://lnkd.in/e2aQAfBe #digitalmarketing #webinar #mediastrategy #retailmedia #branding #marketingstrategy #customerexperience

Brands today are built at the intersection of belief and behavior, creativity and technology. CMOs are embracing a new experience toolkit with the power and potential to infuse every interaction with humanity and with emotion. 87% of CMOs agree that brands today are built through experiences. This number rises to 91% in the US and 93% in Australia. 84% of marketers believe that every aspect of the customer journey can and should tell the brand story, from Comms to Commerce, while 88% agree it is essential that the customer experience matches up to the brand promise. CMOs believe firmly in the coming together of creativity, technology, and craft to shape brand-building experiences. Source: Dentsu Creative CMO Report 2023 dentsu Dentsu Creative Dentsu Creative US dentsu mcgarrybowen UK

Sizzle reel alert! 🚨 We had a tremendously insightful immersive livestream with our Merkle experts on #CustomerExperience Imperatives, and you can watch it on-demand here 👉🏻 https://lnkd.in/giTrid_x 🚀 Amidst the rapidly changing commerce landscape driven by consumers' technology savviness, are you geared up to meet the heightened expectations of today's discerning consumers? 🔥 The burning questions for brands today are: How can you make customers fall in love with your brand? How can you create value for the customers? And how can you cultivate customer interactions into unbreakable loyalty? Merkle is here to address them and bridge the gap between what kind of experience brands think they deliver and what the customers truly feel: ✅ Solutions to closing this experience gap - Learn how you can deliver the total customer experience and build lasting relationships that will help prepare your business for weathering the uncertainties of the future.   ✅ Strategies to combat headwinds like residual pandemic effects, economic uncertainty, and privacy regulations, which are all raising the stakes in decision-making and investments. Watch the full video here 👉🏻 https://lnkd.in/giTrid_x #customercentricity #Webinar #Experiences #RelationshipBuilding #experiencemanagement #commerce #loyalty #customerexpectations

🤝🔑💌 Communities of belonging, tokenized content and digital collectibles are pushing brands to reimagine customer participation. Explore #AccentureLifeTrends to learn more about the future of loyalty: https://lnkd.in/eHpYqzH3