Cory Weinberg’s Post

Part of my job as a Public Information Officer is to field reporter questions and inquiries. This is something I don't mind doing because as a former tv news producer, I like to be able to help producers and reporters if I can. I understand what it is like to have a story die and change direction with a deadline only two hours away or what it is like when no one involved with the topic will talk. I keep that in mind when reporters are in a hurry or seem a little bothered. Charlotte Hawkins did a good job of teaching me to never take things personal when someone is acting a certain way. Reporters and prodcuers are stressed beyond belief. However, reporter friends entering the tv news industry, do not ask PIOs questions you can answer yourself with a quick look at an agency's website or by doing a quick google search. If you see something you think is a story, research it before you pitch it and get assigned to it. If you don't, there is a good chance the PIO will just give you a statement, opposed to a camera interview, because the questions you asked have been answered before or they are simply answers you could find on your own. Help us help you. Do your research and formulate questions from the information that is out there. #Reporters #publicinformation #government #televisionnews #news #inquiries #research

#TipTuesday Timing is critical when sending out pitches. It is important to get familiar with the general schedule of the newsroom to identify the best times to reach out to journalists and give them the opportunity to engage with your clients' stories within their busy schedules.

So, you’ve got an interview lined up with a reporter. Now what? There's a difference between speaking with a reporter and getting quoted. If you want to be known as an expert, you need to provide a different perspective from the hundreds of others out there. And, you need to be prepared for others to possibly challenge you. It takes guts and confidence to rise above the noise of the crowd. Does a client hire you because you offer the same advice/solution as every other firm out there? Then don’t give the same bland response as everyone else. When AdBuzzDaily reporter, Julian Cannon needed an opinion from a branding expert about the effectiveness of the new Dolby/Jennifer Lopez ad campaign with a QR code, I connected him with my client, Russ Napolitano, partner, Xhilarate. See link in the comments to read the full article. Here are a few things to keep in mind: ➡️ Trust your gut, even if it doesn’t fit the prevailing view. ➡️ Have something different to say – your opinion matters ➡️ Speak in plain English – ditch the jargon ➡️ Be memorable by bringing perspective to problems and challenges ➡️ Use short, punchy sound bites. Rambling on will make it difficult to distill your message ➡️ Don’t be a contrarian just for the sake of it – make sure you’ve thought it through Yes or No. Do you rely on your own distinct perspective to get quoted? #thoughtleadership #mediatraining #creativeagency

When a reporter shows interest in a story you're pitching, they usually have to pitch it to their editors before moving forward. But what do you do when the editors decide against it? No isn't always a final answer. Reframe the idea, develop a new relevant angle, and offer an alternative approach. You'd be surprised at how often this results in the coverage you thought you weren't going to get.

Even if real-life newsrooms aren’t as rife with drama as their on-screen counterparts, these workplaces remain distinct in the way they gather reporters, editors, photographers, designers and more to produce the news on tight deadlines. This is pressurized work done collectively (multiple departments must collaborate to create timely reports) and individually (there’s nothing between you and that blank page or screen when the story must get written). The newsroom is where it happens.

Being a news reporter means constantly exposing oneself to difficult and sometimes gruesome stories. It's not easy, but my commitment to keeping my community informed outweighs any personal discomfort. I push through my emotions and focus on the importance of delivering accurate news. #NewsReporter #CommunityFirst #respectmyblueprint #blueprintmovement #CommitmentToInform #PushingThroughEmotions

Many journalists value transparency and want to be transparent with people. But it can be tough to picture what transparency should look like — on an overall brand level and in day-to-day coverage. 🔎 That’s why we created the Transparency Trust Kit. It walks journalists through how to decide when transparency elements are needed in day-to-day coverage, how to write them, and how to share them publicly with your audience. https://lnkd.in/eUTutV2Z