Copra - Cosmetic & Perfumery Retailers Association’s Post

France’s Olympic Opening Ceremony was more Eurovision than haute couture. It’s an opportunity to leverage a country’s brand on the world stage and, instead, Friday night presented a country more concerned with their own internal history and politics than their global influence. It was weak creatively, too. For a nation synonymous with chic and style, it was lack-lustre and low on impact. The concept of using Paris as a backdrop was a wonderful idea but the absence of crescendos and roars from the crowd showed that concentrating a performance within a stadium amplifies volume and clout. The set styling and costume design was reminiscent of a high-school drama performance, flooded with faux silver and gold - unusual choices for a country who, simultaneously, made a pantomime over the beheading of their Queen - Marie Antoinette, resplendent in pink lipstick and peroxide curls. The real glamour could be seen at La Fondation Louis Vuitton, where a star-studded line-up arrived for a significantly more elaborate do - positioning LVMH as France’s modern day royalty. A notion that doesn’t chime well with their political ideology. It was a shame it rained, too, for now the Seine - and its multi-million Euro clean up job - has been rendered useless thanks to overflowing sewage. This seems like bad luck! #openingceremony #brandmanagement #lesjeusolympiques #olympics

#Cartier watches come in all shapes and sizes, but generally fall into one of seven categories. Let’s explore the many shapes of Cartier and their often unique names. https://lnkd.in/gijy3TyM

Armani’s elegance, which is now widely recognized across the globe, evolved in dialogue with the style of his “rival” Gianni Versace, in a competition that compelled the two artists to find, refine, and improve their unique languages.   Their polarity during the 1980s and 1990s belongs to a larger narrative framework in Italian culture, which dates back to the Middle Ages. You might recall here the literary opposition of Dante and Petrarch, but rival heroes is quite a common trope later too: from the Renaissance duels of Michelangelo and Raphael, or Ariosto and Tasso, to the Baroque clash of the Roman architects Bernini and Borromini. These aesthetic and cultural feuds also translate into 20th century sports, as we see in the cycling battles of Coppi and Bartali in the 1950s, or the soccer enmity of Mazzola and Rivera in the 1970s.   In this context, then, the Armani-Versace rivalry should not be read through an antagonist cliché, fueled by opposing fan bases, but rather as an illuminating situation, heightening the visibility of each artist’s distinctive traits. In this light, their styles can be summarized in an essential antinomy: simplicity vs eccentricity, or, in other words, minimalism vs hyper-decoration. In contrast with Versace’s colorful, unconventional, and quirky style, Armani aspired to create a sophisticated balance of theatricality and effortlessness, ultimately embodying the notion that fashion, in his words, “is not about being noticed, but about being remembered”. It follows that Armani’s unstructured lines and clean cuts are not blunt simplifications, but rather the outcome of subtraction, aimed at achieving empowerment through understatement.   Check out the full episode at 👉 bit.ly/innovatorsarmani #italianinnovators #fashion #armani #versace

Why DOLCE&GABBANA exhibition in Milano at Palazzo Reale is a must see for brand managers in #fashion - A unique chance to see the brand DNA coming to life in collections, inspirations, universe - An incredible display of savoir faire, the demonstration that Haute Couture is not only French - The richness of the brand roots merged with Italian traditions such as arazzi, painting, opera, mosaici - The powerful consistency of the brand message - The unique style They are champions of brand management in a privately owned company that doesn’t need to show the muscles of impossible, unsustainable growth. They are great in business diversification per geographical area

✨The Power of Passion: How World-Renowned Brands Captivate Audiences with their Marketing Movies. As marketing evolves, the most successful brands are harnessing the power of storytelling to connect with their audiences in a deeper, more memorable way. Leading companies around the globe have discovered the magic that happens when they pour their passion and creativity into producing captivating marketing movies. These brand films aren't just advertisements - they're cinematic experiences that pull viewers in and leave a lasting impression. Through beautifully crafted visuals, emotive narratives, and authentic brand messaging, these marketing movies tap into the heart and soul of the consumer. What is it that makes these brand films so impactful? It's the unwavering passion that radiates from every frame. The world's most iconic brands don't just promote their products - they showcase their brand's purpose, values, and spirit. They invite viewers into their world, fostering a genuine connection that transcends traditional marketing. Whether it's Nike's inspirational tales of athletic triumph or Apple's vision of innovative technology, these brands have mastered the art of turning their marketing into an immersive, entertaining experience. And the results speak for themselves - their brand films garner millions of views, widespread acclaim, and, most importantly, a lasting impression in the minds of their audience. Passion-fueled marketing movies aren't just a trend - they're a powerful strategy that the most successful global brands are leveraging to stand out, engage their audience, and leave a lasting impact. If you're looking to take your marketing to new heights, it's time to unlock the power of passionate, cinematic storytelling. #marketingbystorytelling

The power of process Videos. A great way to show the process of your products expert craftsmanship. Gucci sets the perfect example through an immersive video edit with ASMR sound effects to pull the audience into the process. With the new editing softwares and portable cinema cameras this can be achieved with less effort but yields great results. You can record the video on on your iPhone and edit on a app like cap cut we prebuilt transitions and sounds. Try it out! #fashionmarketing #fashiondesign #businessoffashion #branding

Here is a teaser shot of one my personal Cartier Santos Carree in 18k yellow gold with a factory Saphire and diamond setting with a laquered blue dial from the 1980s. This specific piece was a custom piece made by Cartier’s 5th avenue boutique in NYC. I bought this at a time where many dealers thought I was overpaying or was buying the wrong watch. Those same dealers are now offering more than double of what I paid! The market has changed in the past few years. Gold watches are back, especially in vintage. Factory diamond settings from brands such as Cartier, Rolex, Patek Philippe, and Audemars Piguet are skyrocketing in value, and for good reason. Everyone wants the ORIGINAL. Why have the modern iteration of it when you can get the one that the brand is BASING it off. Dannysvintagewatches.com #watches #luxury #fashion #art #business #diamonds #jewelry #cartier #gold #rolex #patek #lvmh #history #vintage #vintagewatch #design #innovation #investment #investing

How does Gucci's SS25 collection under Sabato De Sarno masterfully merge urban sophistication with coastal influences? Discover the intricacies of this visionary collection in our latest blog post.

According to EUIPO, Prada’s triangle pattern is basic. 🔻 Prada filed a trademark for a triangle pattern playing on its classic logo, and although Prada claimed that the triangle has become their iconic, recognizable signature, the EUIPO board denied the filing. They claimed the pattern “ does not contain any notable variation and is perceived by the average consumer as a mere decorative element rather than an indicator of commercial origin.” This is a great reminder that distinctiveness is so crucial in trademark registration, and even designer patterns can get rejected for being too generic. If you saw a triangle pattern, would you think of Prada? Comment below and follow along for more trademark news.

🌍✨ The Evolution of Marketing: Where Rich History Meets Masterful Design 🎒 ✨Have you ever marveled at how renowned brands ingeniously leverage their rich history to create stunning, innovative designs? From fashion to accessories, these brands have mastered the art of reinvention while paying homage to their storied past. Today, let's explore the captivating world where heritage and creativity intertwine! ✨ Unveiling the Timeless Elegance: World-renowned brands are unrivaled when it comes to capturing the essence of heritage, and nowhere is this more evident than in their bag designs. From fashion houses with decades-long legacies to luxury labels rooted in craftsmanship, these brands understand the power of their iconic creations, which often serve as a canvas for the future. 💡 The Art of Storytelling: Every bag has a story to tell, and heritage brands know how to beautifully articulate their narrative through masterful design. By delving into the archives, they find inspiration in their legacy, while incorporating contemporary elements to speak to today's discerning consumers. The result? A harmonious blend of tradition and innovation, captivating the hearts of fashion enthusiasts worldwide. 🌟 The Magic of Limited Editions: Capitalizing on the timeless appeal of their heritage, brands regularly release limited editions that pay tribute to iconic designs of the past. These highly sought-after pieces become more than just bags; they become symbols of exclusivity and refined taste. This marketing strategy not only generates excitement and buzz but also strengthens the brand's connection with its loyal customer base. 👥 Empowering Consumer Engagement: In this digital era, it's no surprise that brands seize every opportunity to engage with consumers on a personal level. The enchanting stories behind these masterpieces, shared through social media campaigns, runway shows, and targeted events, allow consumers to feel a part of the brand's journey. By involving their audience in the creation process, these brands establish a memorable bond with consumers rooted in shared values and heritage. 🚀 The Future of Heritage: As we look to the future, the power of heritage will continue to shape the marketing strategies of world-renowned brands. By embracing their rich history, these brands will seamlessly navigate evolving consumer preferences while innovating and shaping the fashion industry. The magic lies in striking the perfect balance between nostalgia and contemporary allure, ensuring the brand's legacy carries forward. Let's celebrate the incredible brands that honor their heritage through masterful design, creating timeless pieces that enchant generations to come. 🌟✨ #HeritageMeetsDesign #TimelessElegance #BrandsWithHistory #InnovationInMarketing #MasterfulCreations #FashionHeritage #Gucci