Our own event in the morning and another event in the afternoon.
This time it was a very interesting congress organised by The Arena Group in the Lotto Park
The theme:
💰💰 Maximising revenues/profitability in sports clubs thanks to non-matchday related activities 💰💰
A whole series of interesting speakers shared their opinions and views. Lots of IXpole friends, like Tijs Van Wauwe, Lara Spaan, Yari Van Minsel , Kenneth Bornauw , Jos Verschueren , …
Our key takeaways
💥 The success of non-matchday related activities is not really linked to the results of the club.
💥 it does depend on the time you invest in it. This is reflected in the number of recurring customers.
💥 Even clubs who already generate revenue from non matchday activities, still have room for growth. Provided you align your organisation to these activities (separate team / outsource)
💥People who attended a game will more easily be inclined to attend/organise other events in the stadium. But also vice versa.
💥 Location, location, location: Make sure to exploit the benefits of your location. E.g KAA Gent - central location, most modern stadium of Belgium. RSCA - Right in the heart of Belgium/the capital, in Brussels and close to Flanders and Wallony; KVO - close to the sea: combine with tourist attraction/vacation
The most interesting question: revenues from no. Matchday will never compare to a profitable transfer. So why still consider these activities?
1️⃣ A successful transfer generates revenue on the one hand. But it does leave a gaping hole in the team on the other hand. To fill this hole you need to buy another player or you should already have invested heavily in training new talent.
2️⃣ Revenue that is not related to player transfers is a much more stable revenue. It is quintessential to strive for a constant increase in this type of revenue
Chief Growth Officer
2moCan't wait!