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2024 marks a significant turning point for the B2B trade show market, as it steadily rebounds to pre-pandemic norms. That means this year, exhibitors have got to polish up their trade show strategy game🧼. We've created a 7-step guide to help you with your trade show strategy this year, from planning to execution and everything in-between. Take a look at our latest blog below for insights on how to smash your exhibition strategy in 2024👇🏽 #exhibition #strategy #tradeshow

Maximize Your ROI at B2B Exhibitions: Planning to Exhibit? Here Are Key Tips to Keep in Mind. #B2BExhibition #ROIassessment

It’s been almost a month since PPAI Expo and we are still buzzing. This year’s Expo delivered inspiration, providing deep dives into the trends shaping the future of the promotional product industry. Here's how distributors are pioneering success through adaptability and leveraging cutting-edge opportunities: Strategic Standardization: Bill Petrie highlighted the transformative power of consistent standards in molding customer perceptions and fortifying long-lasting business relationships. Human-Machine Synergy: Anat Baron's discussion on the evolving relationship between humans and technology spotlighted the potential of automation to drive efficiency and foster innovation. Consultative Selling: A focus on creativity, design excellence, and seamless execution is crucial to differentiate in a competitive marketplace. Adaptability and Innovation: The Expo championed a forward-thinking mindset, emphasizing the critical role of being adaptable and innovative in navigating the complexities of today's market dynamics. Take a deeper dive into key takeaways from PPAI Expo in our recap.  By embracing change and focusing on innovation, the promotional product community is well-positioned to thrive in the face of new challenges and opportunities! #PPAIExpo2024 #promotionalproducts #innovation PPAI - Promotional Products Association International https://lnkd.in/d2pyxabw

Did you know that 72% of International Confex attendees have budget responsibility? 🤔 Most trade shows now boast that their attendees are quality over quantity, but even I can't meet with 5,000 people over two days... I initially created this document for Exhibition News when we exhibited at the B2B Marketing Expo UK - but knew it could also serve exhibitors at International Confex and similar exhibitions. The comprehensive guide is designed to empower exhibitors with strategies that go beyond mere lead generation so that when those with budget responsibility need a supplier, they have your company in their heads when they are looking. Aim to create sustainable business connections that thrive on brand awareness and further ROI. And let’s be honest, who wouldn't want to extend their booth’s buzz into long-term leads, well after the event curtains close? Comment if I've missed anything off 👇 #eventmarketing #tradeshowsuccess #eventprofs #eventindustry #eventmanagement #postevent

Are you ready to take your business to the next level? 🥇 At ATLM Expo, we specialize in organizing B2B fairs all around the world. Our main aspect is to fix & optimize organizational aspects to make exhibitors businesses more efficient. Here’s why you should join us: 🚀 B2B Focus: Connect directly with industry professionals and potential business partners, ensuring meaningful interactions and valuable connections. 🔍 Targeted Matching: We use detailed exporter and importer data to match you with the most suitable buyers based on HS codes, maximizing your business opportunities. 🌍 Regional Strength: Expand your market presence in the growing and strategically located markets. 📈 Measurable Success: Participants in our previous fairs reported an average 90% satisfaction rate. 🤝 30 Years of Experience: We provide tailored support to meet your specific needs, ensuring a successful and productive fair experience. Join us and let’s achieve great success together! For more information, contact us today. 🌟 #B2BEvents #BusinessNetworking #TradeShows #GlobalBusiness

Beauty Meetings Support Program proposes an Online Meeting Format where brands get to showcase their products on a private platform accessible only to an approved pre-qualified community of distributors, who use it to search for brands and products corresponding to their needs, the distributors will then propose a meeting to the brand they are interested in. Benefits for both Buyers and Brands: 🔸 Convenient access: Connect with potential business partners all year-round, without the hassle of travel or logistics.   🔸 Seize the momentum: Benefit from the reactivity of brands when the meeting invitation appears. Don’t miss the chance to meet and collaborate with a potential partner.   🔸 Unlimited number of meetings: Our program allows distributors to organize a large number of meetings and as a brand to receive unlimited requests for appointments.   Sign in or connect to your account through this link: www.beauty-meetings.com and for more information, contact us at [email protected]   Don't miss out on the opportunity to grow your export market and grow your business! 🚀   #BeautyMeetings #Brands #Distributors #Matchmaking #OnlineMeeting #Export #AestheticMedicine #ProfessionalBeauty #Business

#rethinkMICEsales campaign. RETHINKING MICE SALES WITH MICEboard.com Subscribe to our Suplier consulting newsletter on LinkedIn and get inspired on how to sell more successfully in the German-speaking buyer target markets. https://lnkd.in/d6K2rpFw QUESTION TO MICE SALES: DO YOU WANT BUYERS WHO WANT TO TALK TO YOU AT A SALES EVENTS BECAUSE OF YOUR BRAND, PRODUCTS AND OFFERS, OR BECAUSE THEY ARE FORCED TO APPOINTMENTS? Most sales events do not reveal in advance which exhibitors (suppliers) are taking part and they force participants to make compulsory appointments with the exhibitors - it is usually not important whether such an appointment makes sense, it has to be made - in return for the free participation of the buyers. Is that wise? Does that make sense?

🥱 It has been the same picture for years and is still the same today: event planners who are invited to attractive destinations and hotels free of charge with luxury, fun programmes and leisure experiences, only to be forced to attend compulsory meetings with MICE sales staff in return. They have to attend a certain number of such appointments so that the MICE sales organization can then add the contacts to its database. After all, that is the real business behind the expense of a MICE sales event: data trading! Participation fees for an Excel list with contacts. 🤗 And otherwise, the events are all about having fun together. That works really well.

TOP TRENDS & BEST PRACTICES FOR B2B EVENT PLANNERS IN 2024 The confetti has settled on another year, and 2024 arrives with exciting possibilities for event planners. In a world increasingly hungry for connection and unique experiences, events can spark unforgettable memories, deepen relationships, and foster growth. But how do you stand out in this dynamic landscape? See the link in the comment section. #b2bevents #eventplanners #eventstaffing #2024events