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Berries are one of the fastest growing categories in fresh produce, with the US berry market up more than 40% over the past five years, selling twice as much as any other fruit. The rise in demand highlights the importance of superior genetics and innovation, which Paine Schwartz Partners and Costa – an industry leader in the development and production of premium berries (notably, blueberries) –– continue to advance with our strategic partners Driscoll's and BCI. Read the The Wall Street Journal's feature on Driscoll’s and their Sweetest Batch berries and what it takes to achieve a winning combination of yield and flavor: https://lnkd.in/erSNQJ3F

Why America’s Berries Have Never Tasted So Good

Why America’s Berries Have Never Tasted So Good

wsj.com

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