I’m thrilled to share that Costa Group and The Packaging Hippie have won the PIDA Gold Award in the Marketing Design category for our Premium Grapes Paper Bunch Bag and the Silver Award in the Food Design category for the Amorette Paper Mandarin Bag.
The Gold Award recognizes our innovative approach to maintaining product visibility while transitioning from plastic to paper—a pioneering solution that perfectly balances sustainability with aesthetics. The Premium Grapes Paper Bunch Bag is a prime example of how thoughtful design can transform packaging into a powerful marketing tool that not only stands out on the shelf but also resonates with consumers.
The Silver Award for the Amorette Mandarin Bag celebrates our commitment to creating designs that not only protect and present the product beautifully but also connect emotionally with consumers, driving both brand engagement and sales.
A huge thank you goes to the Costa team. Your trust in the vision—and perhaps a bit of persistence on my part with those endless pitch decks—has led us to this incredible achievement.
Your willingness to support innovative and sometimes untested ideas has been the key to our success.
The journey to sustainable packaging is more akin to navigating an escape room than following a straightforward road map. It’s been challenging, surprising, and occasionally made us question our path.
Creating sustainable products that not only stand out on the shelf but also jump into the consumer’s shopping trolley is what it’s all about.
Good for the planet, good for business!
Here’s to continuing our journey of making the world a little greener, one package at a time.
Peace ✌🏻, Love ❤️, and Packaging 📦,
Costa Brigid Veale Lindy Hughson Nerida Kelton FAIP
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