Cotton Incorporated’s Post

New Research Alert: Addressing Plastic Waste in the Global Apparel Industry Our groundbreaking study in Nature Communications on the pressing issue of plastic waste and leakage within the global apparel industry is now published. Key Findings: -Annually, 8.3 million metric tons of plastic waste are generated from the production, use, and disposal of apparel. -This significant environmental concern is predominantly driven by synthetic clothing. -To provide context, this waste is equivalent to 820 times the mass of the Eiffel Tower. This research highlights the urgent need for a transition towards a circular economy and a reduction in synthetic apparel consumption to mitigate this critical environmental challenge. We invite you to explore the full study, which offers a comprehensive assessment and proposes actionable solutions: https://lnkd.in/eAE8QXmf #PlasticLeakage #SustainableApparel #FashionWaste #CircularEconomy #MicrofiberPollution #CombatPlasticLeakage #PlasticFreeJuly Jesse Daystar, Ph.D., Steven Pires, Jon Devine, UC Santa Barbara, North Carolina State University

It may be time for Plastic Free July, but industry experts say global consumption of synthetic apparel – petroleum-based clothes like polyester that release microplastic particles – is on target to increase unless the industry addresses the issue. Research shows fully 75% of consumers say it’s important their apparel be made from materials that can biodegrade. Studies at both North Carolina State University and Cornell University determined cotton biodegrades strikingly quickly, especially when compared to polyester. Read about fashion’s microplastic pollution issue and consumers’ preferred clothing fabrics in the latest Lifestyle Monitor™. https://lnkd.in/gZdEz-m3 #CottonIncorporated #LifestyleMonitor #PlasticFreeJuly #sustainability #naturalfibers #microplasticpollution

Wishing you all a happy & safe 4th of July!

We invite you to explore and shop the new Americana Capsule Collection, a collaboration between Cotton Incorporated and LoveShackFancy, starring gymnastics champion Suni Lee. 🏅✨ This stunning collection captures the essence of Americana with its timeless designs, vibrant colors, and high-quality cotton fabrics. Perfect for the summer season, each piece embodies comfort, style, and the spirit of independence. Don't miss out on this collection that celebrates confidence, femininity, and the elegance of cotton. Shop now: https://lnkd.in/e8e2C37c #cotton #LoveShackFancy #SuniLee #AmericanaCollection #fashion #collaboration #style #sustainability #ShopCotton

New Research: A first-of-its-kind global assessment of #plastic waste and leakage from the apparel industry was just published in Nature Communications. This study estimated 8.3 million metric tons of plastic are released into the environment from the global production, use and disposal of apparel each year driven by synthetic apparel. This is the equivalent of 820 times the mass of the Eiffel Tower. This includes 7.4 million metric tons of synthetic clothing and packaging, encompassing everything from #microplastic fibers shed during washing to large, mismanaged plastic waste. This study sheds light on the apparel industry's role in plastic pollution and highlights key interventions needed to curb plastic waste and leakage. Read our topline report here: https://lnkd.in/eAE8QXmf #PlasticLeakage #PlasticPollution #Sustainability #TextileWaste #CombatPlasticLeakage #PlasticFreeJuly Jesse Daystar, Ph.D., Steven Pires, Jon Devine, Roland Geyer, Richard Venditti, UC Santa Barbara, North Carolina State University

Denim for all seasons - comfortable, versatile, and always in style. Learn more about how denim can elevate your collections at CottonWorks.com. #denim #CottonWorks #CottonIncorporated #cotton

Discover more about consumers & understanding the impacts of microplastics: https://lnkd.in/ehwKNUKs #LifestyleMonitor #PlasticFreeJuly #sustainablefashion #consumerawareness #microplasticpollution #naturalfibers

Upcoming Workshop: Knitting for Activewear, July 23-24 2024, Cary, NC. Join us for our Knitting for Activewear Workshop. This workshop covers the basics of forms of knitting which are applicable to the Activewear Market. From seamless circular construction through flatbed knitting for everything from garments to shoe uppers, learn about the benefits of knits for Activewear. ELIGIBILITY NOTE: Cotton Incorporated is a not-for-profit organization, and part of our funding comes from importers of cotton. While our workshops are free to attend, only individuals who are full time employees of U.S. companies that import cotton and cotton products are eligible. If you believe you are eligible, but are unable to register for a workshop on the website, contact us at [email protected]. https://lnkd.in/eS6csknX #knitting #activewear #CottonIncorporated #CottonWorks #knittingworkshop #cotton #activewearmarket

Plastic Free July is about to kick off amid increased consumer concerns about microplastics and their effects on environmental and human health. In fashion, microplastic particles are generated from petroleum-based fabrics like polyester, nylon and acrylic. These fibers end up in waterways, soil – even the air we breathe. Nearly 70 percent of consumers say their awareness of microplastics factors into the clothing they buy, according to research from Cotton Incorporated. Learn more about consumers’ concerns with microplastics – as well as their preferred apparel textiles in this week’s Lifestyle Monitor™ column. https://lnkd.in/gZdEz-m3 #CottonIncorporated #LifestyleMonitor #PlasticFreeJuly #fashion #future #sustainability #naturalfibers #microplasticpollution