Cotton Incorporated’s Post

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#PlasticFreeJuly: Make a Big Impact with Your Denim Did you know that 5,000,000 pairs of recycled jeans are enough to wrap the Great Barrier Reef*? Because it's made from cotton, a natural fiber, denim can be recycled to be kept in the loop and out of the landfill (and our oceans). This also helps reduce microplastic pollution in our waterways. Plastic Free July is the perfect time to take action and show our oceans some love by recycling your worn denim through Cotton Incorporated’s Blue Jeans Go Green™ program. https://lnkd.in/gGPFGu6 #BlueJeansGoGreen #denim #denimrecycling #textilerecycling #naturalfibers #cotton #microplasticpollution #CottonIncorporated *The length of the Great Barrier Reef is 1,429 miles (Source: https://lnkd.in/gm_tMFbc), which converts to 2,515,040 yards, multiplied by 2 for a round trip, equaling 5,030,080 yards in length. 5,000,000 pairs of jeans equates to 5,625,000 yards in length based on the average outseam of 1,125 yards of men’s and women’s Levi’s jeans. (Source: https://lnkd.in/eu6ueVKA & https://lnkd.in/eBMBV_nJ)

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Cool! I’ve been wondering what to do with some old jeans that can’t be rehabbed. Where does this recycled material go?

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Michelle Azzollini

Leader in Raw Material Development, Sustainability & Operations

1mo

I love this!!

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