Coty’s Post

It's interesting to see that on the list, I only consistently use three brands named. I think consumers are starting to put more faith in celebrity/influencer created brands due to these originals that are still paving the way. Genuinely cannot wait to see what the future holds for beauty 💋 #makeup #advertising #marketing

The shifting landscape blurs lines between celebrities and influencers. Lifestyle and beauty creators dominate the influencer realm, while mid-to-low-level celebrities often embody influencer traits. The war between fans defending celebrities against influencers entering exclusive spaces is palpable. The acceptance of influencers in celebrity realms stems from the mutual benefits of collaboration. Influencers securing invites to events like the Met Gala and Grammys sparks both admiration and disdain. The Grammys debate over inviting TikTok creators adds complexity to the evolving dynamic. The once-glamorous celebrity spaces are losing appeal as younger generations reshape cultural interests. Celebrity gatekeeping is met with growing disdain, signaling a changing perception of regality. Adapting to the evolving interests of the audience becomes crucial for industry relevance. The blurred line between celebrities and influencers marks a significant paradigm shift in fame and influence. . . Read the Article on the below link for more details https://lnkd.in/dSaYBmVf . . follow us -WMHIndia . #WMHIndia #InfluenceEvolution #CelebrityShift #InfluencerCulture #FameRedefined #MetGalaInvasion #GrammysDebate #InfluencerCollaboration #ChangingTides #CulturalShift #RegalityDebate #CelebrityGatekeeping

Investigating South African Instagram Influencers’ Fashion Film Impact: The Adidas x Ivy Park Case focuses on the dynamic domain of social media. This piece sheds light on the profound impact South African Instagram influencers have on fashion film narratives, with a special focus on the Adidas and Ivy Park collaboration. It underscores the strength of influencer-driven campaigns and brand partnerships in sculpting fashion stories. The research encompasses a varied set of South African influencers who showcased Adidas x Ivy Park assortments either through photos or videos on Instagram. The analysis primarily draws insights from comments made on these posts by the influencers' followers. This research enriches the existing body of knowledge and acts as a blueprint for influencer marketing tactics in South Africa, aiding brands in deciding the most impactful content type and design for optimum engagement. Download and read Volume 1, Issue 1 of The Journal of African and Diaspora Fashion today by clicking on this link: https://lnkd.in/db3Ni6Np #journalafricanfashion #diasporafashion #fashionresearch #africanfashionjournal #fashionpublication

Get your dose of social media and influencer news with this month’s Influence Download. Here are some highlights from July: TikTok’s newset activations, the newest platform news the week it broke out. A 146-year old sport has leaned into influencers to get their popular fashion aesthetic noticed with younger generations. And if you haven’t noticed find out the color of the summer is! Head over to our website for more news and insights: https://lnkd.in/gSuQu66R #RandCPMK #InfluenceDownload #ContentTrends #Insights #SocialMedia #InfluencerMarketing

57% of Gen Zers want to become influencers when they grow up According to CNBC. Gone are the days when we dreamed of becoming astronauts and ballet dancers. But have you ever wondered if becoming a social media influencer is really worth it? The reality might surprise you. With insights and data from The Wall Street Journal, this carousel explores the financial struggles, challenges, and realities faced by many influencers today. Swipe through to discover the shocking stats and stories behind the glamorous facade of social media stardom. Do you think becoming an influencer is worth it? ---------------------------- Information Source: The Wall Street Journal Please see the full article for more information, link in the comments. #InfluencerLife #SocialMedia #WSJ #ContentCreation #DigitalMarketing

In a world where influencers have become the new celebrities, the Met Gala's guest list is evolving, reflecting a seismic shift in the industry landscape. 👀 Once reserved for A-listers and elites, the prestigious event now opens its doors to a new breed of trendsetters: creators. 💡 Do you feel the Met Gala is a place for creators, and what do you think this points to in terms of the future of creator clout?

Our imPRESS Premium Collection Campaign really nailed it! 💅 😉 We teamed up with top fashion influencers during NYFW 2023 to showcase the collection's chic nails, elevating every outfit effortlessly. By blending high fashion with convenience, we showed how imPRESS nails are a game-changer, saving time and money without compromising on style. The results? A whopping 37k clicks, proving the power of strategic influencer partnerships and compelling CTAs. Swipe to see a break down of the overall results 👇 Looking to achieve similar results for your brand? Contact our team today and we'll make it happen! #MarketingSuccess #CaseStudy #InfluencerMarketing

Primarily known for her role in the reality TV show "Keeping Up with the Kardashians," Young Billionaire Kylie Jenner effectively utilized platforms like Instagram, Twitter, and Snapchat to connect with her fan base and promote her products. The launch of her cosmetics line, particularly the Kylie Lip Kit, became a massive success partly due to her strategic use of social media platforms. Critical aspects of Kylie Jenner's success include: - Personal Branding: Kylie curated a distinct personal brand on social media, showcasing her glamorous lifestyle and offering glimpses into her beauty routines and products. - Direct Communication: Through platforms like Snapchat and Instagram Stories, Kylie engaged directly with her followers, providing behind-the-scenes looks, makeup tutorials, and sneak peeks of upcoming products. - Influencer Marketing: Kylie leveraged her influence and collaborated with other influencers and celebrities to promote her brand, expanding her reach further. - Limited Edition Releases: Creating a sense of exclusivity, Kylie frequently used limited edition releases and countdowns on social media to generate excitement and anticipation among her followers. Visit RewardLion's website today and sign up for YOUR success story: https://lnkd.in/eufDyKXE #RewardLion #DataDrivenMarketing #ContentStrategy #AudienceConnection #SocialMediaMetrics #MarketingSuccess

Brands are increasingly leveraging the influence of female gamers to establish authentic connections with their target audience. This shift is driven by the growing popularity of gaming among women, who now account for 45% of the gaming population. Female gamers are more likely to engage with brands that reflect their interests and values, making them a valuable demographic for marketers. By partnering with female gaming influencers and creating content that resonates with this audience, brands can build trust and loyalty. For instance, gaming accessories brand Razer has successfully partnered with female gamers to promote its products. This strategy not only boosts brand awareness but also fosters a sense of community among gamers, leading to increased brand advocacy and loyalty.#FemaleGamers #BrandInfluence #AuthenticConnections #GamingCommunity #BrandLoyalty #InfluencerMarketing #GrowingGamerDemographic #BrandAdvocacy #RazerPartnerships #ContentThatResonates

Our current brand crush is Topicals. This brand caught out attention when they purposefully chose to advertise on billboards in black communities. 🥰 Most brands love to us the "black-owned, woman-owned" card with words but not with actions. Topicals consistently stands on business, when it comes to being exactly what they have said they are : a black woman owned skincare brand. 🍒 This December that hosted black UK & USA influencers in Ghana for #DettyDecember keeping in line with the lifestyle element that they have aligned their brand with. Here are some things that other brands can learn from Topicals with their brand trips: - Choose influencers that align with the brand 🥰 - Align your brand trips with a purpose ✈️ - Insert your products into a lifestyle as opposed to a moment. 😉