COYUCHI’s Post

A world where creativity knows no bounds. We once again pushed the limits by introducing Oserth, a revolutionary sustainable hair care brand from the scenic landscapes of Sweden. Oserth encapsulates a unique vision - condensing the world into a bottle. This vegan haircare goes beyond traditional hair care, offering an immersive experience that connects consumers with the essence of nature. Through innovative concept development, thoughtful design, strategic branding, and a commitment to sustainability, Skyne has successfully brought Oserth from a creative vision to a tangible reality. As consumers swipe through Oserth's journey, they are invited to explore the world in a bottle and join a movement towards conscious and compassionate hair care. For us it's not just about crafting stories; it's about co-creating them with a community that values creativity, sustainability, and the endless possibilities that lie ahead. Elevate your brand with Skyne – your compass in the ever-evolving landscape of branding and strategy. @oserthofficial #cosmeticpackaging #haircareproducts #brandingagency #sustainablebrands #veganbusiness

Beauty Debate: Is it a Matter of Personal Taste or Universal Standards? 💄✨ Share your perspectives on the allure of aesthetics! #BeautyDebate #TasteVersusStandards #PerspectivesOnBeauty

Independent brands redefine beauty standards, crafting products driven by creativity and ethical practices. Their challenge lies in finding a voice amidst conglomerates, but it's precisely this struggle that fuels their ingenuity. Each product tells a story of dedication, promising not just flawless skin but a commitment to sustainability and individuality. Supporting independent brands means endorsing a vision—a vision that beauty knows no bounds, no size, no label. It's a celebration of uniqueness and a pledge to make a difference. Let’s champion these brands, acknowledging the hurdles they overcome and the magic they bring to our beauty routines. Together, we redefine the industry, one independent brand at a time. Read the full article: 🔗https://lnkd.in/dTVG4aJm. . . . . 💫🌿 #IndieBeautyChallenges #EmpowerIndieBrands#News

We had an enlightening chat with Anisha Oberoi, CEO of SECRET SKIN, at Beautyworld Middle East 2023. Catch Anisha in a fireside chat, sharing her vision for sustainable beauty solutions and conscious credibility. Stay tuned for Part 2 of our intriguing conversation with Anisha! #beautyworldME #NextinBeauty #beautyworldEvents #beautyindustry #fragranceindustry

Such a great experience! Hopefully this talk will help many understanding the evolution of sustainability and help us adopt a Sustainable Mindset. #sustainableinnovation #climatetech #sustainablebusiness #womeninbusiness

Amazing feeling to see the team's efforts recognised around the world. We can do (opposite to lets talk about it) so focus the efforts to actually do more and less summits, conferences, meetings, discussions or whatever you want to call the expensive "words and ideas exchange gatherings" that actually don't deliver anything useful to help our planet....................like ever!! Plastic pollution and fast fashion = Problem Create something with it instead of just "Not much we can do about it" A new clothing range using both raw materials. Plastic and the discarded fast fashion surplus = Solution (one of them). Show the world that there IS something we can start doing. People want to do and get involved in finding solutions, so let's reach them but do it with examples and solutions, no with the problems. Don't be afraid of asking for help. We can't save the world on our own. Nobody can. But together, working toward the same goals, we totally have a better chance. Thank you to the team, collaborators, supporters, ambassadors, specially to our newest ambassador Donna Ida who will be walking the catwalk for Think Ocean collection at the Fashion Week in London in September, bringing a history of celeb supporters. https://lnkd.in/eHesDkCJ

I wrote about Dove's paradigm-busting approach to beauty over a decade ago when I wrote for theCMOsite that, alas, is no more. Now the Unilever owned brand is moving from celebrating different shapes than the "ideal" body type to recognition of the beauty of women over 60. The tagline is "Beauty Never Gets Old | Dove Beauty Bar: An Icon Since 1957" Though I'm not there yet in terms of my own age, I really love the concept. I'd really love it more if they would show women still valued in their chosen careers, as you don't see nearly as man women over 50 in leadership roles as you do for men over 50. One thing I am concerned about from the practical perspective of branding is that Dove could become labeled as the brand for older women, making it less appealing to younger women. Think of it like women who would avoid shopping in certain stores because of the association of those brands with larger sizes and dowdier styles. It's possible that Dove's market research indicated that this demographic makes up a healthy percentage of its customer base and decided to call out. You can see the video here https://lnkd.in/eexunnSn #marketing #beauty #B2C #age

The new standard in beauty expectation 💄 It takes a concerted effort and commitment to adapt to changing beauty standards. The beauty industry has shifted to the notion of good, clean beauty - beauty formulated with natural ingredients 🌿 that do not harm the environment or animals while adhering to sustainable and environmentally conscious practices. Essence, a sustainable beauty brand,  shows us that adapting to changing beauty standards does not detract from its core brand values but instead further strengthens their position in the market. It’s a conscious choice made by both consumer and brand, which is why GCBCO is committed to supplying beauty brands that align with sustainable practices 🌍 and clean beauty values to meet the new standard in beauty expectation. #goodcleanbeauty #futureofbeauty #essencecosmetics #sustainablebeauty #veganbeauty

Unlock the secrets to soothing your sensitive oily #scalp! ✨ Dive into the May Cosmetics & Toiletries issue (page 43) to find our #RAHNCosmeticActives insights on this condition and discover our holistic solution for perceptible scalp relief within a fortnight 👩🔬 #UnveilingTheSecretsOfBeauty #scalpcare #sensitivescalp

The concept of repurposing discarded materials to create high-quality beauty products is gaining momentum. However, like with any new movement, upcycled beauty has sparked its fair share of misconceptions and myths. Check out the full article at https://lnkd.in/eFZARtzG ✨