The CPG Guys’ Post

Name: The CPG Guys on LinkedIn: #consumerinsights #loyalty #omnichannelretail
Uploaded: 2024-06-01T12:30:03.628Z
Channel: The CPG Guys
Description: 🎆 NEW EPISODE 👉- It's all (https://lnkd.in/ge6P2faG) #consumerinsights #loyalty #omnichannelretail on today's episode with Ibotta's CRO Chris Jensen

The CPG Guys

2mo Edited

🎆 NEW EPISODE 👉- It's all (https://lnkd.in/ge6P2faG) #consumerinsights #loyalty #omnichannelretail on today's episode with Ibotta's CRO Chris Jensen

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Our product is a pretty good fit for both brands and consumers in an A climate like we're in right now. Obviously the fact that we cut consumers in on the marketing campaigns that they're being exposed to allows us to reward them for purchasing the products in our ecosystem and to create value for them to help offset the the pinch that they're feeling from inflation. So as you noted at the top, we've given away close to $2 billion at this point in cash to Americans. And as you noted, that velocity continues to accelerate. So that's very helpful to the consumer as they're feeling the pinch of inflation, not just at the grocery store, but across all of their spend. At the same time, UH brands are looking for ways to offset the declines they're seeing in in volume due to a variety of macroeconomic pressures due to inflation due to strengthening private label shifts in the way consumers are thinking about their purchases at the grocery store. So our ability to entice consumers to choose one brand over another, including things like private label is really more valuable to brands than ever before. One of the big differences I think of today versus our ability to do that 2-3 years ago is really the scale we're delivering. We're delivering very meaningful scale to brands that can move, you know, points of share for them, which is something that I think is, is, you know, quite noteworthy and turning a lot of heads with our CPG brands today.

Heather Larrabee

Chief Marketing Officer I OfficeSpace

2mo

Matt Collins!

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