Thank you for to LGcomms for the opportunity to share a platform with Will Mapplebeck, Francesca Day and Colm Howard-Lloyd yesterday in Sheffield.
As someone who occasionally wears two hats as a public affairs consultant and as an elected member I can see the value of engagement from both sides of the fence.
The discussion yesterday was a very important one as we approach an important twelve months, with moving parts and potentially lots of change ahead.
Many comms professionals carry out public affairs engagement in their roles without realising it. The main takeaway from yesterday was how important and integral PA can be in your communications mix. Relationships must not be taken for granted, whether they are old, new or yet to exist. Good public affairs can help you achieve your goals if done effectively - identifying your top targets, getting your message right and most importantly understand the context in which you are operating in.
Local authorities are surrounded by political stakeholders and decision makers on a daily basis. However, by going beyond your Town Hall you will realise that by investing in public affairs you will see a return on your investment.
Next up at 11.30am an exciting discussion on Public Affairs. We'll be joined by:
Will Mapplebeck, Core Cities UK
Colm Howard-Lloyd, LGA Head of Public Affairs and Stakeholder Engagement Francesca Day, Essex County Council Public Affairs
Cllr Emma Brickell, Manchester City Council and Grayling Public Affairs
Share your thoughts and questions using #CommsAcad23
Supervisor of Strategic Initiatives: Equity and SEL at Chesapeake Public Schools
3wKudos to The Communication Department! Commitment, Hard Work and Creativity! Next Level!!