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WebstaurantStore

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6mo

Are you curious about incorporating more plant-based foods into your diet or adding new options to the menu for your establishment? Our wide range of vegan products includes cheese, meat substitutes, baked goods, condiments, and more. We’re excited to continue working closely with our existing brands and adding new ones in 2024: Beleaf Mind Blown™ by The Plant Based Seafood Co. RIND Eclipse Foods Crafty Counter Yo Egg The ISH™ Food Company Check out some of our favorite vegan food options:

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Brennan Mulligan

Brennan Mulligan

Software Engineering Graduate and Former NASA Intern

6mo

Hey, this guy looks familiar...

Food & Beverage Creative - Photographer - Chef - Food Stylist

3mo

and The BE Hive !!

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Crafty Counter

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Couldn't more proud of our tiny and mighty team to WIN the GRAND PRIZE in such a tough competition amidst some formidable brands! Congratulations to all the finalists and the winners!
Hema Reddy

Founder & CEO @ Crafty Counter | TEDx Speaker
4mo Edited

✅ bucket list item — hold a life size check, on stage, for a meaningful prize 🎉 WunderEggs won 1st place at the 2024 Albertsons Companies Innovation Launchpad competition that 680 national food & beverage brands applied for. 60 companies were selected as finalists and we took the grand prize!! All those grueling years of conviction and running through walls has culminated into this moment. To make this even sweeter, I had the opportunity to share the stage with my two kids who played a big part in the pitch itself, along with Jim Foltz (VP, Business Ventures at Albertsons), Gineal Davidson (Group VP, National Merchandising) and Karen Ivanis-Rogers (Senior Director of Ventures at Albertsons Companies). The entire staff made the whole experience so fun, from the moment you show up at the ballroom, to when the doors open to a fast paced 10 minute pitch session with the judges, to the experience after. All welcoming smiles, and high energy took the pressure off the contestants, and we simply had a blast! Thank you Andress Blackwell for teaching my 11 year old how to give a firm handshake and Mandee Day day for giving her a shot in front of the camera where she cartwheeled her way into the hearts of the communications team. Deeply grateful for our judges Lynn Warin and Ashley Odom, Jae Park from Business Ventures team, and Christine Chan-Dankwardt for making us feel so welcome. There couldn’t be a better time to celebrate and eat more plants!!!🌱 Albertsons Companies Albertsons Media Collective Whipstitch Capital SPINS KeHE Distributors Numerator Mike Lancaster RangeMe Crafty Counter #wundereggs #win #believe #conviction #grateful #plantbasedfoods
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Crafty Counter

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What's a brand without a story to share?!

Hema Reddy

Founder & CEO @ Crafty Counter | TEDx Speaker
4mo

Some glimpses from our Easter EggShows ❤️ But also, let me tell you a story. I quit my full time position and a cushy paycheck with a Fortune 500 tech company 6 years ago. My intent was to do something with purpose and intention and solve a problem worth solving, and while doing so, take my kids along on that journey. My kids have seen me tirelessly make batch after batch of the initial product concept, through industrialization into giant manufacturing plants. They have been a part of store demos. They have see me burn the midnight candle, at both ends. They have sacrificed precious family time. However, in the end, I hope they have gained much more. They have gained connecting with customers. They have this opportunity to play a role in making a difference in someone’s life. They have learned that nothing good comes easy. Look at what the universe has done!! So grateful for this opportunity to create products that fill a need i.e. helping people eat more plants! To all the mommy founders and entrepreneurs - keep pushing forward! It’s not easy but it’s oh-so-fulfilling. Last but not the least - this kids crew is going to be at Expo along with the rest of the adult team ✌️😬 Come say hi!! Whole Foods Market #demos #brandbuilding #innovation #mission #purposedrivenbusiness #purposefulleadership #growth #mompreneurs #plantbasedfoods #startups #sustainability #vegan #expowest2024 #expowest Crafty Counter #wundereggs
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Crafty Counter

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It's oscars seasons in the food & beverage land!! We're so humbled by TWO nominations by VegNews 🎉 VOTING LINK: https://lnkd.in/gNZ397cM If you can please vote for us we'd love it so much. What started as a labor love, and conviction has managed to capture the largest media firms and critics and our team is beyond grateful. Thank you community! #awards #naturalproducts #vegnews #wundereggs #missiondriven
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Crafty Counter

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7mo
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New York City - Please SHOW UP! 📢🏃♂️🏃♀️🏃♂️ #WunderEggs are on shelves at this super fun flagship store of Pop Up Grocer 🎉 Even Better News? This is the ONLY store in the U.S. that has **ALL THREE** of our products on shelf. 🥚 Black Salt Hard Boiled WunderEggs 🥚 E'Thing Wunder Hard Boiled WunderEggs 😈🥚Deviled WunderEggs Run, don't walk 😆 Thank you so much!! We appreciate you!!!! #womenownedbusiness #retailtherapy #womenwhohustle #smallbusinesslove #smallbusinesssupport #womenownedbusiness #newlaunch #cpg #naturalproducts
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They're here!! Just in time for holidays 🎉 Your holiday entertaining got a facelift! https://lnkd.in/gX3NHRXJ Fabalish Angela McElwee Michael Costello Paul Majcherczyk Jessica Gebel Lauren Claire Smith Sara Torres, MBA Vanesa Wragge Hema Reddy

Crafty Counter Launches Deviled WunderEggs in Collab with Fabalish Foods

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Crafty Counter

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9mo
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Let's talk about the benefits of Hemp Hearts 🌟 ⁠ ⁠ So small yet so powerful, hemp hearts are a nutrition powerhouse, which make E'thing Wunder the ultimate plant-based snack! Here's why:⁠ ⁠ 🌱They are powered by Plant-Based Protein: Hemp hearts are a rich source of plant protein, making them perfect for plant-based diets, and anyone looking to boost their protein intake. They support muscle growth and repair, keeping you energized throughout the day.⁠ ⁠ 🌱They are rich in Omega-3 and 6s: These essential fatty acids are vital for heart and brain health. Hemp hearts provide an optimal balance of omega-3 and omega-6, promoting overall well-being.⁠ ⁠ 🌱They contain Vitamin E: Vitamin E is an antioxidant that helps protect your cells from damage. It contributes to healthy skin, nails, and hair, ensuring you look and feel your best.⁠ ⁠ 🌱They are full of Minerals: Hemp hearts contain essential minerals like zinc, iron, and magnesium. Zinc supports a robust immune system, iron prevents fatigue, and magnesium aids in muscle function and relaxation.⁠ ⁠ 🌱They are packed with Fiber**: Fiber is essential for digestive health and maintaining steady blood sugar levels. Hemp hearts provide a healthy dose of fiber, keeping your gut happy.⁠ ⁠ With E'thing Wunder, you're not just snacking on mind-blowingly delicious plant-based eggs; you're nourishing your body with these incredible benefits in every bite! ✨🥚⁠ #wundereggs #vegannutrition #startup #innovation #foodtech #plantbasedhardboiled #hemphearts
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Crafty Counter

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Wunder why we whipped up E'thing Wunder? ✨ Let's break it down. 🌟More protein and Omegas 3 and 6 🌟Quick and easy flavor boost to pretty much everything 🌟A fun pairing with WunderEggs w/o changing the existing taste and texture We know you're craving new forms of eggless eggs from Crafty Counter, and we're always cooking up the next product! Creating these plant-based innovations is time consuming and requires a lot of investment. But know that our team is hard at work! Stay tuned for more delicious launches coming soon #ethingwunder #wundereggs #veganhardboiled #veganeggs #newproduct #plantpowered #innovations #foodtech
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Crafty Counter

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This Just Dropped: Limited Edition E'thing Wunder! 🌟 E'thing Wunder is our founder Hema Reddy unique take on the wildly popular “everything but the bagel” seasoning, combined with nutrition-powerhouse hemp hearts, creating a flavor sensation like no other. Packed with plant protein, omega-3s and 6s, and essential minerals, this seasoning simultaneously nourishes your body and excites your taste buds. Order now and be among the first to savor the incredible fusion of flavors and health benefits of E'thing Wunder! #wundereggs #ethingwunder #newproduct #plantbasedhardboiled #egglessprotein #wholefoodsplantbased #egglessalternative
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