I love the attitude of this. I love the counter-culture swagger. I love the predatory instinct. I love the courage of "going there." I love the production details. I love the line. It's smart, brave, beautiful work. But I just can't love it completely. Because Samsung Galaxy have never before championed creativity. That spot in my mind is already taken. By Apple.
🤘Creativity cannot be crushed 🤘 Samsung Mobile
Great point. I love the spot. And I'm curious where they go with this idea from here. It'd be fun if they explore it further, both in the in their advertising and in their product development.
Chad Davies
2mo
Maybe MC Hammer dancing to “can’t crush this” would have been more on brand?
Creative Resource Manager at Leo Burnett | Indie Filmmaker
2moI agree on every point. The only way this works is if this is just the start of a sustained campaign to try to eat Apple's lunch, similar to the Mac guy/PC guy ads of yore.