Craig Green’s Post

Did you know that we deliver in person workshops to help your charity capture content using their phone? Our in-person workshops are tailored to teach your team or people connected to your charity how to capture stories using just their phones. These sessions are perfect for co-creation projects, where empowering individuals to document their own experiences gives authenticity and shared ownership. Contact us for a chat about your project. Email [email protected] #CharityWorkshops #VisualStorytelling #CoCreationProjects #ContentCreation #SocialImpact #EmpowerYourCommunity

Do you struggle with tone of voice when speaking to your audience? 🤔 From building trust, to being clear, showing respect and sensitivity, and differentiating your charity from others, it’s important that you get it right Charity Digital shares tips 👉 https://buff.ly/3QKaNPI

Useful for any Third Sector Organisation that is looking at how they manage and develop their Social Media presence across different platforms. Thinking about….What you want to say……Who you are saying it too….Which Social Media platforms suit your organisation the best…..Who will be involved in deciding what content can be posted and developing and delivering the content…..How you interact with your followers/friends etc…..Who is responsible for managing your security and risk…..& how you manage that risk. These are all questions (along with a whole lot more) that you should be asking yourself and addressing when developing your Social Media policy and plan.

You’ve saved the date and are one step closer to growing your business or charity in a more inclusive, accessible way 🎉 This is not a course or a challenge. However, you will find something during the week that challenges you! Perfect for: • independents and small businesses run by one person who ‘does it all’ • marketers and communications professionals in SMEs and charities Starting on Monday, you’ll discover new ways to diversify your communications and thought processes. And, gain tools to help! Save this post as a reminder and follow #DiversityWeek so that you don’t miss a thing 👌 #InclusiveMarketing #AccessibleCommunications #PurpleRiverMedia

I'm used to speaking to 'senior stakeholders' at the charities I partner with. But I might take a bit of getting used to because I'm no fan of jargon and I like trying to get to the heart of something, rather than name-checking the buzzwords of the day. I don't ask them where they'd like to see their charity in 20 years time. I ask them what they might do with the gift of a magic wand that bestows unlimited money and resources. I don't ask them to rationalise competing messages and priorities. I ask them what ideas we could 'put in the bin'.  I don't ask about decision-making processes. I ask how decisions will get made so we don't spend our lives on metaphorical mini roundabouts. (I'm not a fan of mini roundabout decision-making.) And the plain speaking produces really interesting answers in return. It gives permission for bolder conversations. It gives space for more distinct propositions. It opens a path for the really key things to 'float to the top', rather than sink to the bottom in jargon land. Let me know if you want to find out more.

One-on-one conversations with your donors are vital! When I was an in-house fundraiser, we had a particularly successful email campaign. Because of that, we were getting calls from donors for weeks. Donors who had received our emails were scheduling time with our ED. To them, it felt like they received the emails directly FROM our ED. It was personal and they wanted to support our mission more. When sending emails to donors, make it personal so you can start more one-on-one connections. Choose someone familiar to your donors to send from. Someone who embodies your mission, like your ED or program manager. Maybe send a thank you to volunteers from your volunteer manager? (I’m biased since this was my gig for a time!) ✨ Repeat after me: NO more emails to donors from an impersonal entity.✨ It's about time we put a face (or a name, at the very least) to our emails! Trust me, donors appreciate authenticity over robotic messages from "Generic Charity Inc." Not sure how to make your emails more personal? DM for FREE custom advice💙📧  #emailfundraising #nonprofitstrategy #emailcommunication #nonprofitmarketing #nonprofitfundraising #nonprofitadvice #donorengagement #nonprofitleadership

We all want stunning visuals, but what truly connects with donors is a site that captures the authentic heart of your mission. It's about telling your story through powerful visuals and testimonials, focusing on the real people you help, embracing transparency, using emotion wisely, and making giving easy. A pretty website catches the eye, but an authentic, compassionate one is what inspires action. Head over to my website to read the full piece and learn how to craft a charity website that's both beautiful and deeply moving. And if you need support creating a site that embodies your charity's spirit, I'm just a message away! Let's set up a free consultation to build something truly special together. I'd love to hear your thoughts! What elements make you feel genuinely connected to a nonprofit's website?

I started a call earlier today with 'this is a call to welcome you to membership'. The thing is, the call was unrelated to the usual welcome contact. it got me wondering about when a role becomes 'routine' and seems repetitive. For me though, it reminded me about the love for my role in being at the frontline of membership and taking the time and attention to personally speak to new members. Using the opportunities to listen to people, hear their story and find out about them and linking that to how our charity can help them. It might be more time efficient to track clicks and then send 'personalised' communications based on a click. However, taking the time, giving care and attention goes a long way, builds relationship and makes the person feel more valued at a higher level than sending an email based on a click of a link. #membership #membershipmanagement #memberexperience