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John Halley sat down with Jeanine Poggi at Ad Age's TV & Streaming Summit on what brands are discussing with us right now. "The conversation is completely different from what it used to be. Marketing has become far more efficient than it was. We hear that from clients all the time," said Halley. "The big priority for us right now is transparency around mid-funnel and bottom-funnel outcomes."

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Great conversation. Thanks for taking part.

Isabelle Yarbrough

Public Relations, Communication, Marketing & Advertising | Loyola Marymount University 2026

2mo

Two of my favorite LinkedIn connections John Halley and Jeanine Poggi on stage together?! This had to have been phenomenal.

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