Creative Associates International’s Post

STOP and read my ode to advertising*. (*published some thoughts in a book back in 2007. Re-inventing some ideas as we speak. **Got no time for Debby Downers.) Here I am. A creative. A strategist. A connector. I work in advertising because it’s fun. But beneath all this fun, I add value. To society. To culture. To the past, present and future. Firstly, by paying taxes. Secondly by producing context.  Some call it art, others waste.  Advertising is as valid as an industry as any other.  In fact: advertising is one of our most cultural coining industries**. We tell stories through pictures, words, experiences, sound.  We bring solutions to problems.  We have responsibilities. We connect people. We connect ideas with people. We work with smart and enthusiastic people every day. Yes, we are artists! We raise topics. We are allowed to be silly. We work hard. We are always part of a team. We reflect zeitgeist. We are zeitgeist. OH, and we like to party! Especially here at Supreme Music. In #Cannes for example ;) SO: Hit me up for some collabs and if you’re in need for some kick-ass music for your next project….or intel about the best party in Cannes this year or if you'd like to share your thoughts- about music, for example on LBBonline - Little Black Book ;) #music #musicproduction #advertising #suprememusic #letsgo #wheremypeopleat https://lnkd.in/dUrQa3hc

📣 Date changed to April 4 📣 Creatives: Do you ever get tired of watching great ideas get castrated by committee? If you work in creative services in Vancouver, attend this Talk + Social on April 28 to discover: 💡Why personal projects are critical for mid-to-senior creatives (if you’ve stopped caring about the work—this is for you) 💡Dan’s counterintuitive method for picking the right project from your pile of half-baked ideas 💡Simple tips for finding your audience and making money (Dan has amassed 39K followers just by building in public) 💡How to silence your inner critic — and get your work across the finish line Join us at The Beaumont Studios for drinks and pizza with talented local creatives — and discover how to make the empowering move from creative to creator. Space is limited. RSVP now https://lnkd.in/g5yaFmCB

Advice for young creatives: Use the word 'funny' five times in the same sentence. This is the type of stupid little game I play with myself when I need to blow the dust off the old noodle or get a lazy pen moving its rump across a blank sheet of paper. You can use any word you like. Give it a shot, it might just surprise you. Continued success, G.

If you're at Cannes and you're a #publisher seeking to monetize ad-filtering users to enhance revenue, don't miss out on our daily apéro hour at our townhouse. Register here to get started: https://lnkd.in/dmR7EfyA #Cannes2024 #AdBlocking #AdFiltering #PublisherRevenue #AdBlockRecovery

We noticed a lot sign-ups and inbound interest to Outerop from the media industry (both traditional publishers and social media). Through a ton of conversations and Stephen Byrne's knowledge, we share a few insights on how the best media publishers are integrating GenAI into their businesses. Key points: 🔊 If the internet and social media disrupted distribution for publishers, then GenAI is the equaliser, disrupting production 📰 the internet and social media caused a 52% reduction in revenues for newspaper publishers ⚡ GenAI aids journalistic workflows as they can create more high-quality content 🏷 Content tagging can help them better target advertising and increase revenues 📱 It's now easy to leverage the high quality, high production value longform content to distribute on shortform social channels Read more: https://lnkd.in/grhMw7w5

🎧 Part 3/4 of Audible Ad Campaign. 😌 STEP 3: CONVERSION OR DECISION-MAKING STAGE The Conversion Stage happens when the customer makes a purchase or subscribes to your brand. I chose to go ahead with an Instagram Story keeping it simple yet encouraging customers to give Audible another thought along with the benefits. 🚀 I have added a simple 'Swipe Up' CTA. Along with it, I added a limit to the free offer to create curiosity amongst the customers to check out the offer and (hopefully) purchase it.

Lights, camera, action! Local film festivals may seem like a world away from the legal realm, but in reality, they can be the key to unlocking your law firm’s local SEO potential. Just as a blockbuster film captivates audiences with its storytelling and visuals, participating in these events can help your firm stand out in a crowded digital landscape. By showcasing your expertise and engaging with the community through these creative platforms, you can attract new clients and boost your online visibility in ways you never thought possible. So grab some popcorn and get ready to see how local film festivals can take your law firm’s SEO game to the next level. Understanding The Importance Of Local SEO For Law Firms Local SEO for law firms is like the secret sauce that can take your online presence from bland to booming. Imagine a world where your firm’s website appears at the top of search engine results, attracting potential clients like moths to a flame. This dream scenario can... Read the full post: - https://lnkd.in/dkz5ZNfv Written By George Petropoulos at Inoriseo. #LawFirmLocalSEO #LocalSEO - #InnovativeLocalSEOTechniques

Good, fast, or cheap? Admittedly, this old adage makes me cringe- yet I still find it to be true! I pride myself in producing high-quality content. Anything of quality takes time and time = $$$. At best, you get 2/3! While pondering this, I found an article that claimed this phrase is just not true… but that clickbait was behind a paywall so I never got to the bottom of it. What are your thoughts on this rule? Is this still true? #goodfastorcheap #quality #qualityisking