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"Over 20% of the population is disabled but less than 1% of adverts showcase people with disability." This morning, our Editorial Director, Nicola Kemp, featured on BBC News: 'Business Today', speaking on closing the Paralympic marketing gap and why inclusion will always help drive brands forward. Watch the full clip and check out our 'Summer of Sport' pinboard via the Creativebrief platform: https://lnkd.in/gncxKHQq

“I won't be participating at the Paris 2024 Paralympic Games.” “I will be competing.” Across social media, some of the world’s leading Paralympians have been posting that they won’t be participating in the upcoming Paris 2024 Paralympic Games, as part of a campaign created by adam&eveDDB for the IPC that challenges language bias. “Paralympians have often been described in the media as ‘participants’ and not ‘competitors’. At Paris 2024, it’s time we set the record straight.” - Craig Spence, Chief Brand and Communications Officer at the International Paralympic Committee. Find out more about the campaign via the Creativebrief platform: https://lnkd.in/exRPV6qA

For creativity and curiosity to thrive we need rest and inspiration. Be it recommending a book, a breathing method or developing a craft, this summer BITE is asking leaders to share how they are making the space to nurture their creativity and find their pace. In this edition, Ross Newton, Creative Director, House 337, talks about using art to stay inspired and avoid a summer slump "To avoid the inevitable slump and stay creatively curious, I’ll be ditching my laptop and phone and hitting the streets to soak up as much art as I can." Read the full article via the Creativebrief platform: https://lnkd.in/eYgqiHrn

Our industry is full of people talking about what young people want from the workplace. We can all continue to guess and make assumptions but... why not ask them? Join VaynerMedia EMEA and Austin Okolo, Co-founder & CEO of The Gen Z Club, in London, on the 9th of September, for an exclusive panel discussion focusing on the challenges and opportunities of attracting and retaining Gen Z talent. Whether you’re a HR professional, a business leader, or someone interested in the evolving workforce, this event is designed to help everyone gain a deeper understanding of workplace expectations. RSVP/Find out more via the Creativebrief platform: https://lnkd.in/eF_ZitgP

How do we make women’s sport unmissable? Sid Lee’s new report, The Fame Gap, identifies this answer: it’s not the sport alone that sells tickets; it’s the players and their storylines. The research looks at the gap in fame between male and female athletes in football and rugby in the UK and football and basketball in the US. It shows why investing in female athletes' fame is critical to maximising the commercial effectiveness of sponsorship for rights holders and brands alike. Join Sid Lee in London, on the 24th of September, to examine the research findings, understand their strategic and creative implications, and hear from marketers on the frontline about what is needed to propel women's sport to the next level. RSVP/Find out more: https://lnkd.in/eYCZvRFn

According to System One, the recent TBWA\London Jaffa Cake out-of-home spot that states ‘It’s a cake, you biscuit’ surpassed TV for long-term commercial effectiveness, achieving a System One effectiveness score of 4.9 stars. On social media, AI OOH and fake billboards that incorporate CGI such as JD Sports Big Ben campaign continue to go viral. Yet the industry debate on the trust deficit such campaigns arguably contribute linger on. The creative firepower of OOH advertising out in the real world is arguably still an under-utilised creative platform. With this in mind, we asked industry leaders, has the marketing industry underestimated the creative firepower of out of home advertising? Featuring insights from: Edward Glover, CEO, Recipe, Raquel Chicourel, CSO, TBWA\London, Zack Gardner, Copywriter, Collective, James Clarke, Design Director, bandstand, Will Butler & Matt Adams, Creatives, Dark Horses, Marie Le Hur, Marketing Director, OCEAN OUTDOOR UK LIMITED Read the full article via the Creativebrief platform: https://lnkd.in/ech73aAv

For creativity and curiosity to thrive we need rest and inspiration. Be it recommending a book, a breathing method or developing a craft, this summer BITE is asking leaders to share how they are making the space to nurture their creativity and find their pace. In this edition, Alexander Stolerman, Managing Partner, Growth at Forsman & Bodenfors LDN, describes the importance of making time for yourself during the summer months to avoid a slump. "In order to be the best dad/husband/version of myself, I have to find time for my thing" Read the full article via the Creativebrief platform: https://lnkd.in/eWAggqN6

A new Xbox campaign, ‘This is how we do it’, by McCann London champions accessible play with adaptive joystick. The “Xbox Adaptive Joystick” is a singular controller that helps make gaming more accessible for any players’ needs. The ‘3D printable files for adaptive thumbstick toppers’ is a complimentary service with Xbox Design Lab, which offers a variety of 3D printable thumbstick topper shapes and sizes, to let the player tailor the controller to their needs. Showcasing that everyone has the capacity to enjoy games with joy, the campaign underlines the importance of accessibility and showcases Xbox’s ongoing commitment to inclusivity. Read more: https://lnkd.in/ejPxwYrN

Be it recommending a book, a breathing method or developing a craft, this summer BITE is asking leaders to share how they are making the space to nurture their creativity and find their pace. In this edition, Adam Foley, CEO, Bountiful Cow, discusses taking time in the summer to discover new perspectives. "Creativity is all about unexpected connections and finding new ways to look at old problems." Read the full article via the Creativebrief platform: https://lnkd.in/eBpQrHMv