CreativeX’s Post

Who has it harder—brand side or agency marketers? I think it’s super clear that the brand side marketers get the short end of the stick. The cards are totally stacked against them, and yet they’re expected to produce results day-in and day-out. In this clip from our Four Levels Framework Video Guide, we break down some of the challenges we hear about every single day from the brands we work with. Let me know in the comments if you'd like to hear more of the chat.

Today's business landscape poses a formidable challenge for brand advertisers, with budget pressures, greater demands, and higher expectations. It's a time where everyone is seeking greater output with fewer resources. But amidst this chaos, one thing remains clear: the agency relationship is paramount. Explore the best practices to overcome these challenges and strengthen brand-agency partnerships in my article: https://lnkd.in/eqk6T25y #BrandAdvertisers #AgencyPartners #PartnershipSuccess

So, you need income. Do you... 🤨 quickly construct a shabby shack to get income from 1-2 tenants right away? 🤨 take your time to build a bigger, higher quality building you can get income from upwards of 10x tenants in the future? James Hurman uses this metaphor to describe the dilemma #marketers find when looking to convince C suite to invest in brand. Worth a look 👀 Thanks WARC for the post 🔥

We know that creative performance is more than just surface-level metrics like clicks and impressions. We need to dig deeper and ask: - What were our expectations prior to launching the creative? - What were our primary KPIs for the campaign? - What are key creative performance KPI's that can lead to campaign success? - How can we layer on platform/channel specific nuances into the creative? The above is a start to truly understanding the success, or lack, of your creative and its impact on the campaign. Let's not settle for "this performed well" or "this performed better than the other." Strive for a deeper understanding of your creative performance. #creativestrategy #creativeperformance #creativeinsights #campaignperformance #performancemarketing #campaignstrategy

Do you have a #CFO you want to convince for more money to execute your bold ideas? We asked James Hurman for his advice on how he would do it 👀 James is a globally recognised advertising effectiveness expert who’s spent over
20 years researching, publishing, practising and teaching advertising effectiveness.
 He‘s the author of two books on effectiveness, has won more than 50 advertising effectiveness awards, and was named the world’s number one strategic #planning director. You can study with him this September 👉 https://loom.ly/J6h6flo Do you have any more CFO tips for the marketers and strategists in our audience? Please share them in the comments. #BoldMindsBoldMoves #LIONSLearning #Strategy #Advertising #Effectiveness

What can we advertising professionals learn from this jaw-dropping tale of a small agency taking on a giant client in 1977? Think beyond pitching using a PowerPoint presentation. Firstly, it's the power of unconventional thinking. Allen Brady and Marsh, a seemingly insignificant agency, knew they couldn't compete conventionally with bigger players. So, they decided to break the mold, creating an unforgettable experience to showcase their capabilities. Secondly, the importance of understanding your client's perspective. ABM orchestrated a scenario mirroring the perceived issues of British Rail. By putting the client in the shoes of the frustrated public, they not only highlighted a problem but positioned themselves as the solution. Thirdly, the art of strategic disruption. The intentional chaos at the reception, the spilled coffee, the indifferent attitude—they were all part of a carefully crafted plan to make a lasting impression. Sometimes, disrupting the norm is what it takes to stand out.

True insights make all the difference between an average campaign and award-winning creative. But how to uncover those insights? Chris Kocek walks us through in this upcoming webinar from Highbar Training: https://lnkd.in/gHRikmYu #advertising #creativeinsights

It has been just over seven years since the threat of 'The Consultants' disrupting our industry emerged. The good news is that we are still thriving and have not become mere historical footnotes. However, I firmly believe that we have yet to address the competitive advantage they still hold over us - access to the inner sanctums of the C-Suite. Why does our influence still seem to halt at the CMO's office? In my latest article, I attempt to shed light on some of the blind spots our industry still has and propose strategies to overcome them. #business #marketing #advertising #diariesofasalesman

Clients are constantly evolving, and keeping up with their changes is key to creating effective campaigns. Our President, Tim Johnson, was recently featured in Forbes, sharing a tip on understanding the emotional aspect behind clients' actions. Learn more about this powerful approach and discover other insights about how agencies can evolve alongside their clients: https://hubs.la/Q02tw0xJ0 #PRAgency #PRProTip #PRCampaigns

Are you struggling to connect with your customers on a personal level? I know it can be a struggle. That's why Quad explored the "personalization disconnect" and provided actionable tips for brands to bridge the gap. Don't miss out on improving your ROI, click the link below.