CreatorIQ’s Post

CreatorIQ teams in LA, SF, and Austin came together to raise over $5K and prepare 266 backpacks filled with school supplies, extra goodies, and good luck notes for students heading into their first day of school! A huge thank you our DEI Council for organizing, and to everyone who contributed and helped make this happen. We’re proud to support our communities and help set up students for success 🎒 #BackToSchool #GivingBack

Finding the right creators is the starting point for every creator marketing activation, and it can make or break your entire campaign. Yet, our 2024 Influencer Marketing Trends Report revealed that discovering new creators remains among the top three most challenging aspects of influencer marketing. How can creator marketers unlock better, faster, safer, and smarter creator discovery? Discover new strategies and technology to enhance your creator search process in our new Guide to Creator Discovery: https://ow.ly/hqX950Th07a #CreatorMarketing #CreatorDiscovery

We’re thrilled to announce Brit Starr as the Chief Marketing Officer of CreatorIQ! 🎉 Formerly our SVP of Marketing and one of our earliest employees, Brit has undeniably played an important role in helping to shape the creator marketing industry. With more than 15 years of experience working with leading brands at agencies and in house, Brit's leadership, passion, and deep understanding of the creator economy will be invaluable for our growth. “I am so excited and honored to take on this role! I’ve been fortunate to witness firsthand the explosion of the creator economy over the last decade, but there’s still so much more growth to come. CreatorIQ and the industry are at an inflection point, and I’ve never been more confident that creator marketing is the future of marketing.” - Brit Starr Please join us in congratulating Brit! Read the full release here: https://lnkd.in/g9Ub2sfY #CreatorIQ #CMO #CreatorEconomy

In Earned Ep. 142, Conor Begley chats with Chris Chesebro, Chief Digital Officer at Wella Company, about how Wella brands like ghd, OPI and Clairol are evolving their approach to meet modern consumer demands. Tune in to discover how Wella: ➡️ Shifted from B2B to B2B2C and leveraged innovative strategies on Amazon and Ulta Beauty to drive growth ➡️ Prioritizes strong relationships with hair and nail professionals through affiliate partnerships ➡️ Used its spin-out from Coty to ignite innovative brand building and future-focused growth Spotify: https://ow.ly/S1qj50TeSIn Apple Podcasts: https://ow.ly/9Lvl50TeSIm YouTube: https://ow.ly/WpAQ50TeSI3 #EarnedPod #CreatorEconomy

The American Red Cross and PEANUTS® teamed up to inspire communities through a purpose-driven campaign, with support from CreatorIQ agency partner Activate HQ. How did they achieve these outstanding results? ➕ 13.7M impressions ➕ 4.3M reach ➕ 2M engagements ➕ $1.1M EMV Click through to discover how their collaboration used user-generated content to boost engagement, educate audiences, and attract new donors. Learn more about their creator marketing journey: https://ow.ly/4FYJ50TeyN2 #AmericanRedCross #InfluencerMarketing

Liquid Death has done it again! Their latest brand collab with YETI brings us the lifesize Casket Cooler — a deadly funny use of YETI’s cooler technology that keeps Liquid Death cans cool for an eternity. Liquid Death VP of Marketing Greg Fass told Ad Age, “Both of us had wanted to work together for quite a while, so when the idea of the Casket Cooler came up, we all jumped on it. Beyond being a hilarious collab, Yeti put some of the best and brightest minds in cooler technology on this one-of-a-kind, state-of-the-art product so it became a way for each brand to flex and show off what we’re best at.” Watch our social media manager Kimi Hurtado share what you need to know about this killer partnership 💀 #Yeti #LiquidDeath #InfluencerMarketing #BrandCollab

CreatorIQ Connect agenda sneak peek 👀 With less than two months to go until the big event, we're excited to announce the following sessions and speakers joining us for a full day of learning, networking, and connecting: 📊 Brand vs. Performance: The ROI of Creator Marketing - Ashton Wall, GateMaker Community Marketing - Preston 🩳 Rutherford, Chubbies Shorts & Loop - Jenna Habayeb, Ruggable - Cody Plofker, Jones Road Beauty 📺 The Evolution of Creators, Content and Entertainment - RJ Larese, Paramount - Isaac Ugay, Fandom - Lloyd DSouza, Condé Nast 🌍 Creator Marketing on a Global Stage: Scaling Safely - Casey DePalma McCartney, Unilever - Damon Berger, Gap Inc. - Tyler Vaught, Edelman 💪 Women Founders Redefining Beauty & Business - Sasha W., CreatorIQ - Amy Liu, Tower 28 Beauty, Inc. - Danessa Myricks, Danessa Myricks Beauty - Sarah Gibson Tuttle, Olive & June Check out more of the agenda, session details, and speaker lineup for October 10, and register here: https://ow.ly/w9Y050Ta1nU #CreatorIQConnect #CreatorEconomy #InfluencerMarketing

How can celebrity hair care brands like CÉCRED, PATTERN Beauty, and Fenty Hair keep slaying in 2024 and beyond? Cécred is already coupling up with success thanks to their recent campaign featuring Love Island star Serena Page. Here's how they—and other top brands—can continue to turn heads: ✨ Build brand equity by highlighting leadership teams and creator ambassadors ✨ Retain creators over time to sustain EMV gains ✨ Nurture new creator partnerships with key groups ✨ Evenly distribute follower tiers among their creator community ✨ Invest in a hero product with the potential for virality ✨ Develop an always-on creator strategy in tandem with campaigns around specific moments and product launches Discover the winning creator marketing strategies of the industry’s top brands in our latest report, What Celebrity Beauty Brands Can Learn From Cécred: https://ow.ly/lh2x50T1ecn #Cecred #Beyonce #Haircare #CreatorMarketing

Rolling Stone has published their annual list of Most Influential Creators of 2024—powered by CreatorIQ data 📈 From TikTok mainstays and Instagram stars to streaming heavyweights and YouTube legends, this isn’t just a list of creators securing flashy sponsorships. It’s creators who have true influence with their communities, whose followers consistently engage with, share, and care about what they have to say. We worked with Rolling Stone to create the ranking using our data for each creator's follower growth and engagement rates. Check out the list to see which creators are leading the social landscape today: https://ow.ly/Zh2O50T6QBP #CreatorIQ #ContentCreators #CreatorEconomy #RollingStone

Introducing the latest influencer marketing visionaries joining us on the CreatorIQ Connect stage! They'll reveal their unique insights and tried-and-true strategies for thriving in the creator economy, both now and in the future: 🎙️ Quincy Kevan, Head of Americas, Creator Partnerships at Snap Inc. 🎙️ Tim Coolican, Chief Executive Officer at Milk 🎙️ Casey DePalma McCartney, Chief Brand Communications Officer, North America at Unilever 🎙️ Aliana Miller, Global Director, Influencer Marketing at Roblox 🎙️ Jenna Habayeb, Chief Marketing Officer at Ruggable 🎙️ RJ Larese, Vice President, Talent and Influencer Marketing, at Nickelodeon, Awesomeness, Paramount 🎙️ Doug Jensen, SVP GTM Analytics & Activation and Learning CoE at The Estée Lauder Companies Inc. 🎙️ Rahul Malik, Chief Growth Officer at The Business of Fashion Don't miss out on the chance to learn from the best in the business — register now to join us on October 10: https://ow.ly/RVKu50T4xva #CreatorIQConnect #CreatorEconomy #InfluencerMarketing