Crissi Bariatti’s Post

For any fellow public radio nerds out there, yesterday's Marketplace Morning Report on NPR had a great segment on how "diversity is simply good business." I couldn't agree more, and I'm glad the research supports it! We support DEI initiatives because they are the right thing to do, but they are also good for the bottom line. And you'll hear in the segment that the research conducted reports that CEOs across political ideologies acknowledge that DEI is good for business. (It starts around the 5:20 mark and is a quick listen.) https://lnkd.in/gqxhEgmY

🔥 Daily Media Highlights! 📣 Company News Paramount+ and Microsoft team up to bring the streaming service to Xbox consoles globally, expanding digital horizons from the U.K. to Australia. XTR’s Documentary+ steps up its game, moving into the distribution ring with an eye for non-fiction gems. 📈 Market Analysis Media stocks see a surge as SAG-AFTRA strike ends, with giants like WBD, Disney, and Paramount on the upswing. Post-AFM, the indie industry holds its breath for post-strike deal flows. Bahrain eyes a $200M investment into Italy’s Tuscany Film Studios, as Liselot Verbrugge gears up to steer her new venture following her 'Honeyland' success. 👥 People Movement Edward Fletcher takes the helm of Curzon, set to steer the U.K. cinema chain and distributor to new frontiers. 🚫 Strike News Curtains up as the SAG-AFTRA strike concludes! A new three-year contract is set, bringing a fresh start for studios and stars alike. 🎬 Don't miss a beat in media - stay tuned for more updates! #GamingNews #FilmDistribution #MediaStocks #EntertainmentNews #CinemaBusiness #FilmIndustry #SAGAFTRA #MediaInvestment #strikenews #Mediainsights #Mediatoday #Medianews

🔥 Daily Media Highlights! 🔥 📣 Company News Canada's eOne becomes part of the Lionsgate family in a $375m deal, expanding Lionsgate's global footprint. Warner Bros Discovery marks a significant move in digital streaming with the acquisition of Turkish SVoD platform BluTV. Universal Studios makes a splash as the highest-grossing studio of 2023, surpassing Disney. The Blumhouse-Atomic Monster merger is now a reality, setting the stage for new horizons in film production. 📈 Market Analysis The French box office witnessed a 19% surge in 2023, buoyed by a mix of Hollywood blockbusters and local gems. China's box office also shows remarkable growth, soaring by 83% to reach $7.73 billion, indicating a robust recovery and expansion in the film market. Stay tuned for the latest updates in the dynamic world of cinema and entertainment! 🌐 #MediaMergers #BoxOffice #GlobalCinema #FilmIndustry #MediaNews #MediaInsights

Super Bowl Ad Review - see the comments I believe that most Super Bowl ads are a waste of money, and that the hype surrounding them is way overblown. (Here’s me sparring with Neil Cavuto on Fox Business 16 years ago: https://lnkd.in/d5wr9YUe and again on Fox the next year:  https://lnkd.in/dEXy2HyW ) This New York Times review of Sunday’s Super Bowl ads https://lnkd.in/dhkZk9BQ predictably falls into the pattern of judging these ads on their cinematic merit, when I believe the only measure of an ad’s value is that if it delivers a positive financial return to its sponsor. That financial return might register as immediate sales or long-term business-building, but it’s all that should count. My review of some of the ads is in the comments… I couldn't post them directly because of the Linkedin character limit. You can see the ads on the New York Times link. If you disagree with me, please share in the comments.

To my residential agent contacts out there. Keep an eye out for Homes.com at Super Bowl 2024! Our parent company CoStar Group is making the largest marketing investment in real estate history in 2024 to give you a portal that actually connects home buyers directly to listing agents. I’ve seen this new product and it is impressive. Message me if you want to learn how to monetize this investment for your business. #YourListingYourLead

Got deep expertise in translating #data into actionable #insights and ultimately new #revenue? Come work with me! #performancemarketing #programmatic #marketing #dataanalytics #audienceengagement #audiencesegmentation

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So, no deal for National Amusements, no permanent CEO in the seat at Paramount, and stock down close to 10%. Fair to say it’s not the greatest day for Shari Redstone. The big issue now for Paramount is how quickly can they navigate the ship back to calmer waters - either with an alternative deal, or a definitive step to shore up the management team and the board, and commit to a stand alone future for the time being. From prior experience, plenty of employees are likely looking around for alternative employment right now, and if Redstone and the executive team don’t move quickly, they’ll lose top talent and further reduce their ability to drive success in the future.

I sat down with Greg MacDonald of Chelsea Strategies this week and talked about his view of the key trends for 2024. We focused on the impact of the 2024 election on Programmatic Ad buying, the implications of Privacy changes for Retail Media Networks and how AI is driving a new wave of M&A in the Digital Media industry. https://lnkd.in/gkFdZPDF

How our week started: The Los Angeles Times ✅ How our week's going: Forbes ✅ WBBM Chicago ✅ NBC Chicago ✅ NBC New York ✅ NBC Los Angeles ✅ Fox Atlanta ✅ Houston Chronicle ✅ Yahoo ✅ Yahoo Finance ✅ CNBC ✅ NOBLE Digital Studio #digitalpr #ThisIsNOBLE #publicrelations #mediarelations