Alex Carter’s Post

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Talent @ Fidelity Investments

Coinbase ran the most talked/tweeted/covered ad in Super Bowl LVI! 🏈🏆🤝💵 Did you catch the QR? You could scan your way to $15 in free BTC, and the chance to win $3,000,000 - Link: https://lnkd.in/eCV7mtDF #coinbase #crypto #superbowl

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Jim Frangione, CPP

Executive Leader | Accomplished Builder of Teams and Programs | Security Risk Management | Financial Crimes Investigations Programs | Ops & Technology | Compliance | Resilience | Physical & Cyber Fusion | Problem Solver

2y

I wasn’t a fan. Maybe it’s the security professional in me. Aren’t we all training (and being trained) not to click on things when we don’t know what it is or who it’s from?

I found myself wondering what the server traffic load looked like for the destination URL of this QR code. There’s a real interesting story here in all the work that had to be done to prepare for the traffic spike this generated; would love to see a breakdown of the results of this campaign. If it really did move the needle, we may start to see a LOT more ads with these codes floating around the screen. This may be an inflection point in how ads are done (finally getting us to the long promised “Buy Jennifer Anniston’s Sweater App” that pops up every year at CES and the network upfronts).

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Matt Eaken

Agile Projects & Digital Products

2y

Got our team talking about it in the office. If that’s not the point of advertising, don’t know what is.

This Super Bowl was a massive step forward for mainstream crypto adoption

Kevin Allen

Dynamic Strategic Partnerships & Comms Leader

2y

Yeah man! Well done. #cryptobowl. Could you look into my app history? I’m not going to give up. Starting NFT client work this week.

Trey Stross

Dad | Investor | Talent Acquistion Leader

2y

I had to pause it and run upstairs to grab my phone 🏃💨

Chad W.

Executive Director at LUMINA, Fractional CTO

2y

The QR code was blurry and hard to scan. I think it was poorly executed for the money they spent.

I hope this was a play on The Office episode with the DVD logo finally making it into the corner of the TV.

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