Cubitac’s Post

The Mystery designer Who Shaped Modern America with Design. Like my new kitchen? What can I say - I'm a sucker for clean lines and fresh white. I'm kidding. This isn't my kitchen (I wish it was though). If this was my kitchen it would be considered great design today in 2024. This photo is over 73 years old. It's from 1951 - designed by Raymond Loewy Associates. Meet Raymond Loewy, the design genius who made mid-century America look clean and stylish, influencing everything from refrigerators to Air Force One. While his name might not ring a bell to you today, his impact on American consumer culture is undeniable. The Cleanlining GOAT 🐐 Loewy's philosophy of "cleanlining" — stripped a product's design to its essence — and it didn't just make items look good; it made them sell millions. His work for giants like Sears, Lucky Strike, and Exxon showcased his ability to combine aesthetics with market appeal, proving design moves the needle. Reinventing America's Look Loewy's magic touch transformed bulky cars into sleek, balanced machines and turned mundane appliances into symbols of modernity. His designs reflected America's post-war optimism, contributing to a booming economy where the GDP soared. Name your position name your legacy Loewy's influence extended beyond objects. He was also a pioneer in personal branding, positioning himself become "America's designer." Through society connections and strategic media appearances, Loewy sold not just designs but a vision of modern American life. Marketing Lessons from Loewy's Playbook If you don't understand design you might think this was purely about aesthetics - making things look better; Nope. This was about understanding how people crave simplicity and elegance and capitalizing on it. In Loewy's work, there's a masterclass in branding. The Lesson: ⚠️ If we seek to make a lasting impact – we must make things that resonate on both an aesthetic & emotional level. Raymond Loewy wasn't just a designer; he was a visionary who understood the pulse of American consumerism. Simplicity sells. Design dictates desire. It's the details that most ignore that make all the difference. *** Enjoyed this? Share it with your network, and follow me Pete Sena for more in the future. I write about divergent creativity in my free newsletter. Subscribe here: https://lnkd.in/esjX3NHp

Using kitchen design software will not only save you time but also your money. Since you will not have to hire an interior designer, you can use the extra money to treat your kitchen with high-tech appliances or maybe yourself with a nice little trip. There are multiple types and versions of the software on the market. Some of them are free, while others are charged. Then some offer free access, and if you would like to utilize more features you need to pay a monthly/yearly fee. Whatever the case might be, let’s take a better look at the most important ones. We have carefully selected kitchen design software programs that have been proven to be amongst the best ones. Correspondingly, we have created a comparison list for you, which includes people’s opinions, not just experts’ opinions, so you can choose your own more easily. #kitchendesign #customsoftware #designsoftware

Kitchen designs that don’t sell. Designing like it’s 2019 doesn’t work anymore. Customers want full-color, high-resolution kitchen designs with all the bells and whistles fast. The Covid pandemic changed the kitchen design game. Homeowners got used to making buying decisions based on beautiful online images. Kitchen businesses had to do a one-eighty and move focus from in-person sales to online presentations. While we’re allowed to meet customers face-to-face again, their high visual expectations are here to stay. The result? If you give customers the same design in 2024 that you would have in 2019, you won’t make the sale. Don’t panic. If your stress level just spiked, take a deep breath because we’ve got good news: We’ve looked into the matter. To run a successful showroom, you must invest in professional design renderings (as a standard). However, you can choose how to go about it. Option 1: Slow business, invest in tech and software upgrades, retrain your team, and hope it works. Option 2: Offer your team the use of designers who are already creating high-quality kitchen designs and give your customers what they want. If option two sounds better to you, give us a call. https://lnkd.in/etgPR9hd

Kitchen Design Reflection: Emphasizing the Value of Transparent Communication. Dear LinkedIn community, Today, I find myself reflecting on a recent experience as a Interior designer that has been both challenging and enlightening. As designers, we pour our hearts and creativity into every project, aiming to bring our clients' dreams to life. However, sometimes unexpected situations arise, and we face obstacles that test our ability to adapt and communicate effectively. I had the privilege of working on a kitchen design project that filled me with excitement and inspiration. Collaborating closely with my client, we crafted a vision for a space that would harmoniously blend functionality, aesthetics, and their unique personality. The initial concept received enthusiastic approval, and I was thrilled to embark on the journey of turning this vision into reality. However, midway through the project, a challenging situation unfolded. My client decided to reduce the budget significantly and made drastic changes without seeking my input. These changes took the project in an entirely different direction, straying far from the concept we had meticulously crafted together. As a result, the kitchen that emerged was a far cry from what we had initially envisioned. While I acknowledge that budget constraints can be an unavoidable aspect of any project, the lack of open communication and shared decision-making in this instance proved to be a significant hurdle. As designers, we are not just artists, but also professionals who understand the importance of adhering to our clients' financial limitations. However, transparent discussions on both design and budget are essential to achieving successful outcomes that satisfy both parties. By fostering a culture of honest and respectful communication from the outset, we can establish a strong foundation for collaboration. Engaging in open dialogue allows us to manage expectations effectively and find innovative solutions that strike a balance between creativity and financial reality. It also helps build trust and ensures that every decision made aligns with the shared vision for the project. Beyond the immediate project, such transparent communication safeguards our professional image and reputation with future clients. Our work is a testament to our capabilities and dedication as designers, and the outcome of each project reflects on us as professionals. Ensuring that our clients are actively involved in the process and aware of the implications of budget changes empowers them to make informed decisions. As we move forward, I am committed to learning from this experience and reinforcing the significance of open dialogue with my clients. By doing so, we can strive for design solutions that leave lasting impressions of satisfaction and fulfillment for both parties involved.

Kitchen designs that don’t sell. Designing like it’s 2019 doesn’t work anymore. Customers want full-color, high-resolution kitchen designs with all the bells and whistles fast. The Covid pandemic changed the kitchen design game. Homeowners got used to making buying decisions based on beautiful online images. Kitchen businesses had to do a one-eighty and move focus from in-person sales to online presentations. While we’re allowed to meet customers face-to-face again, their high visual expectations are here to stay.  The result? If you give customers the same design in 2024 that you would have in 2019, you won’t make the sale. Don’t panic. If your stress level just spiked, take a deep breath because we’ve got good news: We’ve looked into the matter. To run a successful showroom, you must invest in professional design renderings (as a standard). However, you can choose how to go about it. Option 1: Slow business, invest in tech and software upgrades, retrain your team, and hope it works. Option 2: Offer your team the use of designers who are already creating high-quality kitchen designs and give your customers what they want. If option two sounds better to you, give us a call. https://lnkd.in/eM_dFNK8

Crafting an Unforgettable Impression: The Power of Tangibles in Hospitality Design In our final exploration of the E.S.P. Creative Audit dimensions, we focus on Tangibles – the visible, touchable elements that make an immediate and lasting impression. When it comes to the built environment, appearance matters profoundly, making Tangibles a crucial dimension in hospitality design. 1. Brand Recognition 🎨: Tangibles encompass the visual identity of your brand. From signage to colour schemes, every element should reflect and reinforce your brand personality. Consistency across spaces builds brand recognition and establishes a visual language that communicates your unique identity to guests. 2. Equipment 💼: Reliable and well-maintained equipment is a tangible expression of your commitment to quality service. Whether it's tried-and-tested kitchen appliances or customer-centric technology in guest rooms, the right equipment enhances functionality while contributing to the overall aesthetic. 3. Joinery ✨: The craftsmanship of joinery, including furniture and fixtures, speaks volumes about attention to detail. From bespoke pieces to functional installations, joinery contributes to the tactile and visual experience, creating a sense of quality and refinement. 4. Décor (FF&E) 🖼️: Furniture, fixtures, and equipment (FF&E) play a pivotal role in shaping the ambiance. Thoughtful décor choices, from furnishings to artwork, enrich the visual appeal and contribute to the overall atmosphere of the space. Each element should align with the brand's narrative, creating a cohesive and immersive experience. 5. Uniforms 👔: Employee appearance, including uniforms, is a tangible representation of your brand's professionalism and identity. Uniforms should not only be functional but also align with the design aesthetics, contributing to a seamless blend of form and function. 6. Senses (Touch | Sight | Smell | Taste) 🍇👁️🌸🍽️: Tangibles extend beyond the visual – they encompass the sensory aspects of touch, sight, smell, and taste. From the feel of upholstery to the aroma of carefully chosen scents, every sensory detail contributes to the overall experience, creating a multi-dimensional impression. Maslow’s Hierarchy of Needs: In the hierarchy of needs, Tangibles correspond to esteem needs. They contribute to the guest's sense of status, prestige, and a well-deserved level of esteem during their stay. 🛎️ In our journey through the dimensions of the E.S.P. Creative Audit, within hospitality design, we've explored how each dimension plays a crucial role in creating spaces that not only meet customers needs but exceed expectations. Stay tuned for the grand finale, where we tie these dimensions together into a holistic Evaluation of Space Performance. #TangibleMagic #HospitalityDesign #EvaluationOfSpacePerformance #SpaceSenses #GuestExperience #ElevateWithESP #TalkAboutSpaces #CreativeAudit

Sometimes nothing tells the story like a full-size, on-site AR model! One of our early Geopogo projects was my own kitchen remodel. We walk our talk! The remodel project challenges were many. We had to work within tight physical constraints in the 100-year-old house. We wanted to open up the formerly separated kitchen to the living and dining rooms, to add more daylighting and views throughout the main floor. Since we were opening it up, we needed to design the remodel to complement the Craftsman-style character of the living and dining rooms. Sound like familiar challenges? Most of all, since my wife Elizabeth loves to cook wonderful meals, I wanted to make the remodel be everything she needed and wanted. So I had to be certain that she understood it perfectly before we built it. First, I conceptually designed the remodel and we stripped the space down to the studs. Then we converted the BIM design into an AR model (thanks Michael Hoppe!) and presented it in Magic Leap glasses to my Elizabeth and the builder, Roy Trillia. Even Roy understood the design better in AR! The pic below in the upper left shows Mike in action. As an example of how we used the model, one thing that was harder for Elizabeth to understand from the conceptual floor plan was why I had included a small arm to the left of the main arm of the countertop. The longer arm of the countertop had to be long enough to line up the dishwasher, the double sink, the range, and enough working space between the sink and the range as well as to the right of the range. Very tight! So there was only room for the short arm to be one foot deep-- plus, it could only be one foot long, due to the width of the five-foot-wide new doorway into the dining room surrounded by trim to match the Craftsman detailing of the dining room. With the AR model. Elizabeth understood why it was worth having even this small el, for more countertop area and upper cabinet shelving within easy reach of the sink. In the pics below, see the AR model (with 5-year-old primitive graphics!) at lower right and the finished kitchen at upper right. The lower left pic shows the limited space to the right of the range and how it all finished up! One thing to see in the pics is that the design evolved from the AR model to the finished design. That was the point of doing the AR model before finalizing the design! As an example of this evolution, the stone backsplash was ultimately limited to the wall behind the sink and the range. Instead of stone, we designed the rest of the backsplash to be wood paneling to match the wainscoting in the adjacent Craftsman dining room. This idea arose because with the AR model, we could literally see the adjacent dining room wainscoting begging to be brought into the kitchen. That's what BIM-to-AR can do for you! Envision a better future! Check recent posts for more Geopogo and GeopogoCities news #ar #bim #architecture #construction #magicleap #3dvisualization

Case Study: Transforming Space with Astitva Homes *Introduction* Astitva Homes, a brand specializing in printed linens, has made a significant impact in the home decor industry. This case study explores how Astitva Homes has transformed living spaces by combining innovative design, quality materials, and customer-centric approaches. *Background* Company Overview Brand: Astitva Homes Industry: Home Decor Product Focus: Printed Linens (including bed sheets, curtains, tablecloths, and cushion covers) Market Position: Mid-to-high-end market *Mission and Vision* Mission: To bring a touch of elegance and comfort to every home through high-quality, beautifully designed linens. Vision: To be a leading brand in the home decor industry, known for innovation, quality, and customer satisfaction. *Challenges* Before Astitva Homes entered the market, consumers faced several issues: Lack of Variety: Limited options in printed linens with unique and trendy designs. Quality Concerns: Poor quality materials that did not withstand regular use and washing. Customer Experience: Inadequate customer service and lack of customization options. *Strategy and Implementation* 1. Design Innovation Trend Analysis: Astitva Homes invests in understanding current and emerging trends in home decor. They employ designers who travel globally to gather inspiration and bring fresh ideas to their collections. Unique Prints: Collaborating with artists and designers, Astitva Homes creates exclusive patterns and prints that are not available anywhere else. 2. Quality Assurance Material Selection: Using high-quality cotton and blends that ensure durability, softness, and easy maintenance. Manufacturing Standards: Implementing stringent quality control measures at every stage of production to ensure the end product meets high standards. 3. Customer-Centric Approach Customization: Offering personalized options where customers can choose fabrics, patterns, and sizes to fit their specific needs. Online Experience: Developing a user-friendly e-commerce platform with detailed product descriptions, high-resolution images, and customer reviews. Customer Service: Establishing a responsive customer service team to handle inquiries, returns, and feedback efficiently. *Impact* Market Penetration and Growth Sales Increase: Astitva Homes saw a significant increase in sales within the first two years, capturing a notable market share in the printed linens segment. Customer Base: Building a loyal customer base through consistent quality and unique designs. Repeat customers and positive word-of-mouth contributed to organic growth. Brand Recognition Awards and Recognition: Receiving accolades for design and innovation in various home decor exhibitions and trade shows. This case study highlights the importance of understanding market needs, investing in quality and innovation, and maintaining a strong customer focus to achieve business success.