Stephen Spencer FRSA FTS’ Post

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Honing your sixth sense to maximise your retail opportunity

'“This whole journey of launching Bloomie’s and opening Bloomie’s has really been about innovation and learning, and frankly listening to [customers].”' Really interesting article about how Macy's is developing a scaled-down, contemporary, Bloomingdale's format (Bloomie's) to bring a curated version of the department store experience to more customers. It quotes analyst Jessica Ramírez as saying that 'department stores have struggled to understand shoppers and what they want in recent years.' Meanwhile discounters have been increasing their market share. So by really studying local markets, understanding customer needs and wants, and creating a memorable, differentiated, edited brand experience, the new format has shown itself to be more productive than its traditional parent. A great demonstration of how even the perceived 'dinosaurs' of physical retail can tap into the human need for social interaction, by listening to customers (!) and creating physical stores that deliver an experience that can't be replaced by online, and is worth the effort of getting there. #futureofretail #ambience #highstreet #customerexperience

Macy's to open its fourth Bloomie's location in New Jersey this fall

Macy's to open its fourth Bloomie's location in New Jersey this fall

https://www.modernretail.co

Gary Wilburn

Managing Director at ep architects & Chair of AECB

4mo

Stephen Spencer FRSA FTS great to see this and really interested to know if they are integrating living products (plants!) as part of their offerings? If so, this could really help drive the local and seasonal appeal!? Best regards Gary Wilburn

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