Cyrus Zaboli’s Post

Curious about what went down at the Cannes Lions International Festival of Creativity? We’ve got all the lowdown scheduled in our upcoming Half Year Review. Come and experience an in-depth panel discussion of the biggest takeaways from the festival. Our panel of A-list jurors and award winning creatives certainly took notes. 🌟Register: https://lnkd.in/eCtBae85 📅– 25th July 2023 ⏰– 7 Am - 1 PM 📍– Fairview Hotel 💲: Ksh 4,000 *Other Key Topics* 1️⃣Winning campaigns, 2️⃣Media consumption shifts 3️⃣ Programmatic Advertising stats, 4️⃣The five habits of impactful advertising.

Left Cannes Lions International Festival of Creativity with many takeaways from our beachside chats. Here’s our top 5:👇✍️ 1. Investing in Women’s Sports is Smart Business.♀⚽ The deep imbalance in resources allocated to women’s sports compared to their male counterparts is a massive missed opportunity. 2. Privacy-First Data Collaboration is King. 🤝 📈 Now, more than ever, the industry needs cross-platform, privacy-first data sharing to make media better for everyone. 3. Niche Audiences Win.🎵 ♻ Reclaiming our value starts with taking the legacy playbook — and burning it. Broad demos won’t cut it when advanced audiences reflect the diverse and dynamic makeup of the US. 4. A Multi-Currency World is Here.🔢 🌎 What’s at stake in relying on a legacy-based approach to currency? $142B ad dollars. Advanced currency allows for precise measurement of advanced audiences and business outcomes to waste less money. 5. Cross-Platform Measurement Requires Modern Tools.💫 🛠 We exist in a modern advertising ecosystem. We need modern measurement solutions to accurately assess real-world outcomes from advertising efforts across platforms. Leaving Cannes with more momentum than ever as we bring forward the future of measurement. 🌟 Shoutout to our wonderful panelists and partners: Amruta Gupta, Theodore Sweetser, Scott Ronay, Jose Ferreira, Daniel Aversano, David Porter, Sébastien Hernoux, Bill Stratton, Lorry Destainville, Ryan Brendle, Logan Kingman, Liz Rutgersson, Angela Ruggiero, Maya Herm, Sherry Pitkofsky, Travis Scoles, Sarah Warner Harms, Evan Shapīro, Lisa Giacosa, Seun Odeneye, and Alexander Dao.

We're in Adweek! Hawke Media's latest triumph, acquiring Lone Fire Creative, was featured in Adweek’s AgencySpy rundown of big agency news updates from around the industry. Check out the link in the first comment below to read the article!

Tomorrow at Cannes Lions International Festival of Creativity check out 'The Extraordinary Cost of Dull: Why Boring Advertising Must Die'. Our founder Adam Morgan along with Jon Evans will uncover why dreary, dull and beige advertising persists across global industries and the escalating cost of it. Backed by brand new IPA (Institute of Practitioners in Advertising), System1, WARC, and MESH data, as well as expert insights, they'll reveal alarming findings and equip you with the tools to challenge this norm. https://lnkd.in/e5p6MiyA #canneslions #thecostofdull #challengermindset

The latest edition of Philly Ad News just dropped, and it features my article on political season and how it impacts digital advertising. Where do I even begin? It's an honor just to be nominated... 😉 #phillyadnews #digitaladvertising

Quality at its best 👌

For all those returning from all the ad effectiveness talk at Cannes Lions this week get in touch if you'd like an objective chat about what the right measurement approach is for you. It might be that developing a measurement framework is the right place to start and then thinking through the right measurement solution following that. We can help clients work that through. The blog link in the comments can be a good place to start if (like most advertisers we speak to currently) you are reevaluating how you approach measurement.

Each year since I have been a marketing major, I have done the most engaging thing - rank the quality of Super Bowl ads. For anyone outside of a strategic communication, marketing, or similar profession, this seems odd. My roommates joke about how I should be watching the actual game, and that, if they hear "target market" or, "proper segmentation" during a football game again they may have to kick me out of our living room. But, in all weird transparency, I love doing this. It is my favorite pastime - seeing how brands choose to market themselves and their products, for a hefty price tag of $7 million for 30 seconds of fame. It gives me a chance to utilize my marketing knowledge in class and apply this to the real world. I'm so grateful to have a profession I am not only passionate about but find enjoyment in - even when it is met with confusion. So, cheers! To all the marketing professionals, the ad-lovers, and those who would rather just skip past the ads. If you are curious as to the official ranking of the ads, I encourage you to check this out. https://lnkd.in/eMxu6Vas

Industry professionals gathered last week at MAD//FEST, the UK’s three-day advertising festival, to discuss innovation and future trends. Check out the key event takeaways from our Senior Business Director, Ira Xhelili, who was on stage with Channel 4 sharing insights and discussing the importance of comprehensive digital content measurement! 👉 https://lnkd.in/d_WjC8Ty #digitalanalytics #digitalmeasurement #Comscore

I believe this is a very frustrating situation to be in on behalf of all HR's out there. Connect with me if you would like to know how Hiredly tackles such situations... #hr #hiring #hrexecutive #letsconnect #learninganddevelopment #sollutions