Dale Zwizinski’s Post

Why is Customer Success STILL taking a backseat? Aligning Marketing -> Sales -> Customer Success NEEDS to be a top priority! Here are three reasons WHY! 1) Your CS team will spend more time with your customers.  Over the lifetime value of the relationship with your customers, your CS team will devote more time (or should spend more) than anyone else in your organization. 2) Conversations between CS and the customer can easily help CS understand the real value of the features and functionality.  Why are we sleeping on this easy-to-gather data point?  Please make sure your CS team can gather and share this information with Marketing and Sales. 3) There is gold in the conversations between CS and the customer - and yes, real gold means revenue for cross-selling, upselling, and expansion (not to mention that you can reduce churn). Stop sleeping in CS as an integral part of your GTM strategy!

“The only reason I’m standing on my two feet today is through my network. Your network is your net worth.” Eric Iannello In this episode, Eric Ianello, Head of Outbound at Revenue Reimagined, dives into the challenges and strategies of outbound sales. He emphasizes the importance of personalization, the role of marketing in supporting outbound efforts, and the need for transparent processes to ensure that meetings lead to revenue generation. 5 Key Takeaways: • The Evolving Outbound Market:   - Outbound sales are more complex than they used to be   - Metrics like booked meetings are insufficient; focus on conversion   - Personalized outreach is essential to cut through the noise. • Importance of Process:   - Founders should start with a clear and defined sales process   - Understanding the ICP (Ideal Customer Profile) is crucial for outreach.   - Avoid the trap of promising quick results without a solid foundation. • Marketing’s Role in Outbound:   - Marketing should build brand awareness before outbound   - Outbound and marketing should work together to create demand   - A successful outbound strategy relies on the support of strong marketing • Avoiding Vanity Metrics:   - Metrics like open rates can be misleading.   - Focus on metrics impacting revenue, such as conversion rates and pipeline   - Understand the actual size of your sellable market • Leadership and Outbound Success:   - Poor leadership can lead to ineffective outbound strategies   - Leaders must provide clear direction and realistic expectations   - Building relationships and networking are key to long-term success Listen to the entire podcast here, if you want to do outbound RIGHT: https://lnkd.in/eSETsZ2w

Today, Revenue Reimagined officially 𝗧𝗨𝗥𝗡𝗦 𝟭 TODAY! We are excited to launch the first part of our updated messaging/branding so we can help more founders and revenue leaders focus on what matters most. 𝗣𝗥𝗘𝗗𝗜𝗖𝗧𝗔𝗕𝗟𝗘 - 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗟𝗘 - 𝗚𝗥𝗢𝗪𝗧𝗛 Entrusting the wrong people to guide you kills critical time, destroys delicate runway, and burns precious capital.  To make your GTM function properly, you have to bridge the GTM Gap™: • 𝗦𝘁𝗮𝗯𝗶𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 • 𝗥𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 • 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆 You can’t move on to the next stage until you’ve solved for the previous. Revenue Leaders don't realize the steps needed, and get caught up in chasing false signals and “quick fixes.” Our proprietary GTM Gap™ framework is the core of what we do. And, it’s delivered massive returns for our clients. Our mission is simple. We help you elevate your GTM game by: - Finding and fixing your GTM Gaps™ - Optimizing every part of your revenue engine - Unlocking the consistent, predictable, responsible growth needed to scale Check out the video below, and if you want to learn more - drop me a DM.

"Your job as a leader is to make your team better, not to drill them with numbers" Melissa Gaglione✨ In this episode of the Revenue Reimagined Podcast, we sat down with Melissa, Head of Sales at Sendspark and former founder of Melissa Gagon LLC. Melissa shares her journey from sales development representative (SDR) to entrepreneur and how she leveraged video selling to propel her career. She offers insights on leadership, video marketing, and the importance of making your team better. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • The Power of Video Selling 👉 Start Small: Begin with familiar platforms like Instagram or TikTok 👉 Personal Connection: Video allows prospects to see your personality 👉 Leverage Technology: Tools like Senspark can automate personalized video • Leadership and Team Development 👉 Proactive Coaching: Regular, scheduled coaching sessions 👉 Empathy and Involvement: Involve your team in problem-solving to make them feel valued and part of the decision-making process. • Avoid Ivory Tower Syndrome: Stay informed about industry trends and be present with your team to make better decisions. • Entrepreneurial Journey 👉 Starting Early: Begin taking small steps towards your entrepreneurial goals 👉 Embrace Surprises: The entrepreneurial path is full of unexpected opps 👉 Long-Term Vision: Keep your ultimate goal in mind and take small steps • Adapting to Market Changes 👉 Stay Competitive: Continuously explore new tools and strategies 👉 Video in B2B: As video becomes more integral in B2B communication 👉 Customer Connection: Customers and showcase their brand’s personality. • Tools and Techniques for Success 👉 Automation in Video: Use tools like Senspark to scale personalized video 👉 Video Content Strategy: Start by sharing expertise and insights on social 👉Continuous Learning: Keep refining your video skills To listen to the entire podcast click here: https://lnkd.in/eKKe5dcG

One of the BIGGEST unlocks for the Sales Team? 👇 Revenue Operations!!! GTM Partners just posted some new research - here is a summary: According to Gartner, 75% of the world’s highest-growth companies will deploy a Revenue Operations (RevOps) model by 2025. The future is closer than we think, and RevOps is already transforming the game for SaaS companies. Here’s why: • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗥𝗼𝗹𝗲: RevOps has evolved from data management to being the key revenue problem solvers, offering strategic insights that drive business decisions. • 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Today’s RevOps leaders bring cross-functional expertise, making them uniquely positioned to align business objectives with data-driven insights. • 𝗧𝗲𝗰𝗵 𝗦𝗮𝘃𝘃𝘆: Leveraging AI and advanced tech, RevOps is building the future of deal management, offering a 360-degree view of prospects and customers. • 𝗥𝗢𝗜 𝗙𝗼𝗰𝘂𝘀𝗲𝗱: In a capital-efficient economy, RevOps ensures your tech stack proves its value, eliminating redundancy and maximizing ROI. • 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱: RevOps creates trust by standardizing data across teams, allowing for confident, data-driven decisions. • 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗣𝗼𝘄𝗲𝗿: With intelligent alignment, RevOps helps prioritize strategic initiatives, driving optimal impact and revenue growth. RevOps is no longer just a support function anymore!! Read more here:  https://lnkd.in/eaCUkkG2

Awareness is more important than outbound! Yes, while I know this might be a bit counterintuative and a bit squishy hear me out. Unless you are a big brand like Oracle, SFDC, etc - many people may not know who you are - so why does this matter? • When your team does outbound the prospect will be less likely to answer • Prospects will be worried about yout delivery • During negotiations you might not ahve leverage Awareness can have an amplifying affect on your outbound motion!  Here are a few things to think about when it comes to Awareness: • It takes time • It takes consistency • It takes knowing where you customer live These are not easy for a $1MM ARR company or a $3BB ARR company The last thought: If you never start, you will never get to where you want to be!

Where in the world are we today?

How HOT 🔥 are your opportunties? One of the challenges we see with close rates and deal velocity is that you really do not have a deal to start with. How do we know, your prospects are not interacting with with information you are sharing with them. Revenue Reimagined uses Aligned to collaborate with our prospect and customers.  Maybe you should consider because you can get a really "feeling" about your opporunity ⤵️

JOB ALERT 🚨 We are working with an amazing company, Administrate and they are looking for an Enterprise Sales Rep! Here is what we are looking for: • Experience: 5+ years of experience in enterprise sales, preferably within the software or technology sector. • Track Record: Proven track record of consistently achieving or exceeding sales targets and driving revenue growth. • Communication Skills: Excellent communication, presentation, and negotiation skills with the ability to articulate complex concepts to diverse audiences. If there are 3 key attributes that I look for, it is as follows: 1. Hard work and grind - just get things done! 2. Intgerity - you have to sell with it 3. Coachability - we are always learning If you want to work with an amazing company and great people, click the link here:  https://lnkd.in/eYxfFh3p Comment if you are interested below and I will shoot you are DM.