🤝 Chief GTM Officer | YOUR GTM Special Ops Team | Founder enabled GTM Strategy -> Data vs. Gut | Give > Receive | Recovering Coder | Extending Runways for Founders | Must haves 💪 Grind 🧠 Integrity 🎯 Coachability
Founder Flashback Friday (3 F's) Founder-led sales ➡ Product-market fit One of the trickiest times for a founder is when/if they close a large deal (especially before funding), which is the first few deals. Why Dale, This seems exciting and will bring revenue into the company. Yes, all of this is true; however, the founder then believes that they have a company - this is not true. You have a project or 2. Okay, Dale, so what should we do next - here are five steps to consider: 1) Ensure that you execute with excellence for these customers 2) Work with someone to start documenting your value prop, ICP and buying persona 3) Do not institute too much process 4) Get market feedback on all of the messaging you are sending out 5) Understand the feedback and decide what is valid and not valid - rebuild your messaging Get the fundamentals down before you go crazy starting to hire alot of people. Document what you think is proper, then test the heck out of it - sorry, your assumptions will be wrong. This is a small part of a larger framework that Adam Jay and I build out with our customers to ensure they transition from Founder-led to Product-market fit (the next level is SCALE). Sign-up for our newsletter if you want more tips and tricks in the GTM functions. #GTMofficer #Founders #ProductMarketFit
Helping founders bridge the GTM Gap™ so their startup doesn’t fail | Fractional CRO | GTM Startup Advisor & Operator | 2x Exits | 7x VP of Sales & CRO | GTM Consultant | Keynote Speaker | Tech-Aficionado | Dad
1yThe mutual alignment and execution is key. So many people want to tell you WHAT to do, but don't want to work with you on the HOW to do it.