Dallas Market Center’s Post

"What if shop facades could speak? 🏙️✨ Imagine strolling down bustling streets filled with chatter, only to find that the most captivating storytellers are the shop facades themselves. Picture a city or mall where each storefront whispers its own tale. 📚 Nestled at the street corner, the facade of an old bookstore, adorned with ivy, spins yarns of mystery and adventure. Its windows softly flicker with images from distant lands, bringing books to life. 💪 Further down, the facade of a trendy sports shop, decked in LED panels, narrates a story of dynamism and dedication. Signs gently flicker, urging passersby to embark on a fitness journey. 🌸 A few doors away, the trendy clothing store's facade changes hues with the seasons. In spring, digital flowers bloom, while winter brings softly falling snowflakes on the screen. It shares fashion secrets and style tips, enticing onlookers as if the garments themselves beckon them inside. 👶 Then there's the shop for young mothers. The heartbeat of a baby resonating within a mother's heart. Such emotion. The brand "Prénatal" evokes a feeling on their facade that speaks to those who find it relevant. In this world, facades are more than mere walls; they are the soul of the shop, bridging the gap between its core and the hearts of people. They don't just reveal what's inside but breathe life into streets, crafting a magical and unique shopping experience. Here, in this vibrant city or mall, facades speak, and everyone listens. Ever thought about letting your facade speak? It may not be easy everywhere, but don't let that stop you. Create your own future. #theretailengine #ShopFacades #UrbanTales #RetailMagic"

Does this sound like you? .. You go into a shop, find the perfect thing and they don’t have it in your size.. typical! So you go home and order it, probably in 2 sizes just in case, they turn up and neither of them look good on you, so you have to return them and find something else. How frustrating!! Here’s my top tip to stop this happening. Order from a website that allows you to get in store deliveries, even some of the online only brands let you order through places such as M&S, John Lewis and Next. Get the items delivered to the store and take them straight into the changing room. Try them on and immediately take the items you don’t want back to the customer services desk. This works particularly well if you are a size that either gets sold out quickly, or a tall or petite that are rarely stocked in store. What do you think, will you try this? Share this post with someone you think will appreciate this top tip. #styletips #shoppingtip #personalstylist

In the vast world of online shops, "martzone" stood out not for its size, but for its heartwarming logo—a radiant zone in red and yellow. This symbol is a beacon of passion and warmth, embracing visitors with its inviting colors. For Sarah, it became a sanctuary during tough times. She found solace in the shop, and its products brought optimism back into her life. Her red sweater and yellow tote bag became her symbols of confidence and positivity. "martzone" is more than a shop; it is a place where dreams found color, rekindling the fire within Sarah and inspiring others to share their journeys. The shop transformed into a sanctuary for those seeking passion, and its logo became a lifeline for the cold, reminding them of the vibrant human spirit. The power of color in branding is undeniable, and I've harnessed it to convey the brand's energy and enthusiasm for what it does. 🔸 Red symbolizes passion and excitement, while yellow represents warmth and positivity. Together, they create a dynamic fusion that mirrors martzone's commitment to excellence and customer satisfaction. 🤝 🔹 martzone's logo captures the essence of our journey, and I'm thrilled to share it with you. What do you think? Share your thoughts on the power of color in branding below! 💬 #BrandLogo #Ecommerce #Rebranding #ColorPsychology #NewBeginnings #VisualIdentity #BrandJourney #LinkedInEngagement #BrandEvolution #BusinessMilestone #LogoDesign #RedAndYellow #VibrantLogo #ShareYourThoughts #BrandTransformation #LinkedInCommunity #storytelling 

It only takes a split second to lose a sale. So never underestimate the power of great branding paired with great packaging to gain sales. Good designers make beautiful art. Great designers turn that beautiful art into a sale. The type of study mentioned by Vicki Strull below, sounds like a great tool to help make the design tweaks that are necessary for success at shelf. Understand what works and doesn’t, prior to a packaging run, and save a ton of money…

During our recent webinar with Wakefield Research's Paul Bragan, we dove deep into current consumer sentiment as it relates to purchasing furnishings and accessories for their home. One of the biggest takeaways? Loyalty matters. Read our full recap here: https://bit.ly/3L1CvnI #HomeFashionProducts #HomeTextiles #Textiles

Believe it or not, the color, shape, and design of the boxes or displays you see in stores have a special way of talking to our brains, convincing us to choose one product over another. Learn how you can use these custom displays to win over your customers. #customretaildisplays #productdisplays #retaildisplays

Take a look at the attached photo. There's not a whole lot of difference in the design, is there? But the small changes you see made a huge impact on sales.   Creature Comforts Brewing Company, a craft brewery based in Athens, Ga., launched its new Bigger Dreams Hazy IPA brand and used biometric research from Package InSight to test its layout. Just four weeks after its launch, Bigger Dreams became the number-one new craft beer brand in Georgia, based on in-store scan data.   The brand tested its original packaging for Bigger Dreams against a design based on quantitative and qualitative data. Using biometric testing and real-world feedback from shoppers, they assessed the packaging design’s effectiveness in an actual shopping environment. Participants in the study wore eye-tracking glasses to measure how long they looked, how often they looked, and how quickly they saw a product on the shelf.   The test results identified design elements that would help draw consumer attention and drive sales:   *  Increase font size for the product name and beer style *  Make the alcohol-by-volume callout larger and clearer *  Add tasting notes to the front of the package   What we do with our limited packaging 'real estate' is incredibly important. It must be attractive and eye-catching, but it must also communicate clearly with the shopper. For designers, this type of research does not inform or dictate concept but it can confirm the design process and help a package be more effective on a retail shelf next to its competitors. Do they have to search for important information? Is everything legible? Are fonts large enough to read when the shopper is scanning the shelves? Does your packaging clearly and succinctly communicate what the product is all about? #design #packaging #packagingdesign

The more I learn about consumer behavior, there is one insight that consistently stands out: It's not just the numbers on a price tag that form our perceptions. It's the ambiance of a store, the attentiveness of its staff, and even the layout of its products. It's astonishing how these non-price factors, almost silently, influence our notions of value. For instance, have you ever felt that an upscale décor or a high staff-to-customer ratio hinted at steeper prices? And on the flip side, perceived that a more bare-bones setup meant bargain deals? It's a testament to how businesses communicate value without uttering a single word about cost. I discuss these subtle cues and how they play such a pivotal role in shaping our purchasing decisions on my YouTube channel.Let’s unpack this area of the customer experience together. https://lnkd.in/efZwYbiN #BusinessAdvice #GrowthHacking #CustomerExperience