Dan Brownsher’s Post

Sell Global's Head of Ads, Sebastian Hargreaves caught up with Rashmi Kalia from Amazon Ads in Sydney last week. Sell Global recently achieved Amazon Ads advanced partner status. Advanced partner status is given based on demonstrated expertise, engagement with Amazon Advertising, and delivered growth for advertisers. Smart brands are now starting to see Amazon as more than just a retailer and marketplace, but also as a media company. With Amazon’s ‘full-funnel solutions', the customer can be shown relevant messages throughout their shopping experience, whether they are researching or ready to purchase. Also, Prime video ads are on the way, which will bring a new shopping experience as consumers can buy from their TV’s. We are really excited to continue to be at the forefront of these developments to help our clients get exceptional results from their Amazon Ads investment. #amazonads #amazonadvertising #amazonaustralia #sellglobal

With Amazon Prime Big Deal Days, Amazon once again tried to jumpstart Q4 shopping early with a Prime members sales event. Check out this blog post where we unpack three of the key trends Amazon advertisers observed during this fall's event: https://lnkd.in/gqmHjjZa

If you advertise on Amazon, here are two numbers from Amazon's earnings release today that should get your heart rate going: 27% and 9% 27% is the year-over-year growth in Amazon's Q4 advertising revenue. 9% is the year-over-year growth in Amazon's Q4 online store sales. How should we interpret Amazon's advertising growth outpacing online store sales growth by a measure of 3 to 1? Well, online store sales are a good proxy for online store traffic. There's actually plenty of reason to believe that Amazon is learning to be more efficient at selling, so sales growth is likely outpacing online store traffic growth...but we can ignore that for now and take 9% as a "high" proxy for traffic growth. So, how does the growth of advertising revenue greatly outpace traffic? There are basically two ways: 1) Create more advertising real estate (supply) 2) Increased advertiser demand (in the form of higher CPCs and CPMs) It's fair to say that Amazon has increased supply through streaming offerings like Thursday Night Football and hit Amazon MGM Studios shows, but these don't account for an additional +$3B in ad revenue. Meaning, we are seeing the squeeze as Amazon adds more sponsored placements to search results and product pages and advertisers compete for these placements at unprecedented bids. Yet with the changes to Meta ads, Amazon is still one of the best places for consumer-product brands to advertise. And targeting keeps getting better with rapid changes in AMC data and sponsored ad reports. So, the bottom line is...you'd better have a robust strategy and nimble execution for your Amazon advertising... ...'cause it ain't getting any easier. #amazon #earningsreport #advertising #ecommerce

#Amazon's Growing Power in Retail Advertising Did you know that Amazon's advertising business is the largest retail advertising network, even surpassing Google in retail ad revenue? Yes! - Though Google and Meta (Facebook) remain the top digital ad platforms overall, Amazon's focus on retail ads has made it a dominant player. - Amazon's ad revenue hit $51 billion over the past year, growing faster than its overall sales. This growth has turned Amazon into a pay-to-play platform, where brands spend more on ads to reach customers on Amazon than on driving traffic to their own websites. - Unlike Google and Meta, which target consumers early in the decision process, Amazon ads target shoppers who are ready to buy, making them highly effective. This means if you're a Brand owner/wholesale seller, investing in Amazon ads is increasingly important to stay competitive and reach customers where they are most likely to make a purchase. Stay informed, Stay ahead #Happy$elling Best Shoaib A. #Digitalinvestup #Divunify #ecommerce #ecommercebusiness #ecommerceconsulting #ecommerceselling #ecommerceexperts #EcommerceReturns #ecommercemarketplace #ecommerceagency #Amazon #AmazonSEO #AmazonUpdate #AmazonPPC #Meta #GoogleAds #RetailAdvertising

Amazon's advertising arm is on 🔥! In the final quarter of 2023, it raked in a huge $14.65 billion, a 26.8% increase from the same period in 2022. This growth surpassed even the most optimistic forecasts from Wall Street analysts. Why is this significant? Amazon's great performance is playing a pivotal role in bolstering the recovery of the digital advertising industry, which faced challenges at the outset of 2023. Looking ahead, Amazon is gearing up for more success. It anticipates first-quarter net sales to range between $138.0 billion and $143.5 billion in 2024, representing an impressive 8% to 13% growth compared to the same period in 2023. #AmazonAds #AmazonAdvertising #SellerPresto #MarketingForAmazon

💡 Unlock Amazon's Advertising Power with Buy with Prime! Excited about leveraging Amazon data for advertising? Here’s what you need to know: Amazon Display Ads for Buy with Prime: Recently launched, this feature allows merchants to schedule display ad campaigns using Amazon's unique shopping signals. Drive traffic to your own website with these powerful tools. 🛍️ Extensive Display Network: Remarketing to shoppers interested in your products or similar categories is now possible across sites beyond Amazon.This expansive network helps capture more potential customers. 🌐 Proven Success Stories: Brands like BareMinerals have seen a 60% increase in shopper conversion and a 40% increase in sales per visitor using Buy with Prime. Another success, ZOA Energy, saw a 29% increase in average order value. 📈 🌟 Utilize these promotional features to maximize your advertising efforts and enhance your eCommerce success! 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #AmazonAdvertising #DisplayAds #MarketingStrategy #BellaVix

Amazon continues to demonstrate robust growth in its advertising sector. The company's advertising sales surged by 24% year-over-year in Q1 2024. This impressive increase can be attributed to the introduction of default ads in Prime Video across multiple markets, which has significantly boosted ad revenue. This trend underscores Amazon's successful expansion and optimization of its advertising services, making it a key revenue driver for the e-commerce giant.

#AmazonAds are not-so-quietly building one of the most impressive ad machines in the world. It is a lot more than #retailmedia. I have spent years in the ad game from a client, agency and now a technology and data perspective. The scale, potential and evolution paths for Amazon Ads to take increasing amounts of brand and agency ad budgets and return sales is impressive. Also, the timing of its growth given #Meta’s problems in the EU and #Google’s ad problems in general, places it well in the quarters and years ahead to take even more of the advertising pie globally. Think about this….#Amazon only started revealing its ad business revenue in Q4 2021, disclosing $31 billion USD. In the Q2 reports from this year, the ad business has grown by 22% year over year. Ok, there’s a Covid-bump there, and hard to see if there’s any regression to the mean, but last year’s growth suggests a machine gaining momentum from a strong start. Let’s be honest, this is also from a nascent ad-product offering, and that’s what peaks my interest. The Amazon Ads product is evolving rapidly….(Q2 filing link in comments) It’s killer benefit (apart from the data, scale and scope economies inherent in its business) is that is it uniquely positioned to address a persistent issue in e-commerce: transitioning consumers from browsing to buying. I can almost hear a mantra in the #AmazonAds business being ‘clicks are dead, it’s all about sales’ - a mantra, they can deliver on. Another point which makes me take note, is the potential to couple its ad offering with formats which also build brand (because let’s face it, great brand building is conversion building as well). As this evolves, the proposition becomes even more compelling. They have a connected ecosystem which can do this already (think Prime, Prime Video, Audio and VDO ad possibilities via Alexa and Connected TV) but also also new #AmazonAds display partnerships with platforms like #Pinterest. As an ex-planner, there’s an obvious play for anyone with an Amazon Store, where click to sale makes sense and, through display partnerships, looking to drive off site interest and intent to sale. I need to dig more into service brand, brands without an Amazon presence and what the play could be in non-traditional sectors.

💡 Unlock Amazon's Advertising Power with Buy with Prime! Excited about leveraging Amazon data for advertising? Here’s what you need to know: Amazon Display Ads for Buy with Prime: Recently launched, this feature allows merchants to schedule display ad campaigns using Amazon's unique shopping signals. Drive traffic to your own website with these powerful tools. 🛍️ Extensive Display Network: Remarketing to shoppers interested in your products or similar categories is now possible across sites beyond Amazon.This expansive network helps capture more potential customers. 🌐 Proven Success Stories: Brands like BareMinerals have seen a 60% increase in shopper conversion and a 40% increase in sales per visitor using Buy with Prime. Another success, ZOA Energy, saw a 29% increase in average order value. 📈 🌟 Utilize these promotional features to maximize your advertising efforts and enhance your eCommerce success! 👉https://buff.ly/4cmPBrn #eCommerce #BuyWithPrime #AmazonAdvertising #DisplayAds #MarketingStrategy #BellaVix

TACOS isn't the most important metric for Amazon ads Because it's just a measure of how much you spend on ads relative to your gross revenue However, there isn't a most important metric Because every single brand should be paying attention to multiple metrics Click-through rate is extremely important to determine relevancy Conversion rate is also important to determine relevancy and will dictate profitability CPCs are also very important Certain ad inventory is too expensive or has a hard ceiling in terms of scalability You also want to make sure you're utilizing ads to drive incremental revenue Therefore, you have to look at market share data as well If it were all about one metric, we'd all be ad wizards in a week I hope this settles the debate once and for all! What ad metrics do you focus on? #amazonads #amazonadvertising #amazonsellers #amazonvendor