Dan Brownsher’s Post

Grocers are optimistic about the potential of retail media networks, expecting a 13% revenue increase in 2024. Shoppers prefer relevant ads, with 93% influenced by offer relevancy and 73% having clicked on pertinent ads. AI emerges as a crucial tool, with 82% of grocers believing in its ability to enhance shopper targeting and 87% in its potential for better pricing and inventory management. This report underscores the importance of targeted, AI-driven retail media strategies for grocers to maintain customer loyalty and profitability in a digitally evolving marketplace. #B2CData #TargetedAudience #TargetedAdvertising #ArtificialIntelligence https://lnkd.in/gn-iwK6b

Just created this poll on LinkedIn and these are the results ✔ 🔰 Mostly in Pakistan, Facebook ads are considered for one reason it's right as a mass audience with shopping intent is being targeted while engaging with them through strong content strategy but if a business owner's main metric is to focus on REVENUE GENERATION then Omni-Channel should be the most focused strategy. Start Google ads, Snapchat Ads, and Tiktok Ads if they fit your market segment. Minimize one-channel dependency and expand your audience with great opportunities. #Omnichannel #adscalify

What is Retail Media? 🛍️ It's Targeted 🔍, Timely ⏰, and Transformative 🚀 By using data-driven insights and clever touchpoints, you can guide your consumers to more of what they love. Speak directly to your customers by using digital displays and in-store placement. Retail media allows you to make the most of the space you have in-store, enhancing how you engage with your audience 👥 and optimising your retail space's effectiveness. 📊 Find out more in our latest blog: https://lnkd.in/gJHYRtn6 #retailmedia #refive #datadriveninsight

Customer loyalty can be fleeting; a staggering 85% of shoppers are likely to abandon your brand due to subpar shopping experiences in 2024. You need to act on the following trends to stay on top of customer expectations - 1. Nearly 4 in 10 shoppers experience irrelevant recommendations that don't add value 2. 3 in 10 shoppers receive irrelevant discounts and offers as a result of irrelevant targeting and personalization initiatives 3. Nearly a quarter have difficulties finding the products they are looking for Want to learn more? Dive into our study - Quantifying Today's Shopper: Netcore's 2024 North American Consumer Benchmark Report. Learn More: https://lnkd.in/dgn2Nx43 ShopperExperience #Ecommerce #Retail #EcommerceMarketing #ProductRecommendations #ProductDiscovery

Our MatchBook website got a facelift. 💁🏻♀️ Check out all the cool things we can do on top of targeting all devices belonging to one household (you heard that right) such as looking back 180 days or getting insights into domain names tied to IP addresses and companies. #retargeting #householdgraph #omnichannelmarketing #crossdevicetargeting #householdtargeting

E-Commerce in 2024? 🤔 1️⃣ Voice Search: Alexa, Google Assistant etc. - If your website isn't voice-search enabled, you're missing out. 2️⃣ Sustainability: Fast fashion is a negative buzzword now - how can you ensure you care for the environment and still operate with a sizable profit margin? 3️⃣ Subscription models: Monthly fees for curated shopping experiences - how will you ensure that recurring revenue? 4️⃣ Micro-influencers: An ever-growing trend leveraging niche audiences through influencers, ask Gracey R. & Liz Saunders how! 5️⃣ Customer service: Shoppers want personalized customer service how THEY want it. Offer all channels: AI and human. Omnichannel. Have I missed anything? 😉 #amazon #ecommerce #consulting #globalexpansion #fba #marketplace

👋 Improve Customer Retention and Targeting with Data? In the era of Mobile and Social Commerce surge, analyzing shopper data enables retailers to understand the preferences and behaviors of their target audience. By segmenting customers based on their shopping habits, retailers can identify high-value buyers and tailor their in-store experiences to meet their specific needs and preferences. ~70% 🚀of consumers expect personalized recommendations from retailers based on their browsing and purchasing history. Whether it's through personalized promotions, curated product displays, or exclusive events, data-driven insights empower retailers to create compelling incentives that attract buyers to shop in-store. Here's a captivating initiative crafted by H&M, designed to elevate and enhance the in-store shopping experience! 🛍️ - Occasional impulsive shopper 😅 😅 #technology #analytics #datadrivers #marketing #retail #data #learning

Customer loyalty can be fleeting; a staggering 85% of shoppers are likely to abandon your brand due to subpar shopping experiences in 2024. You need to act on the following trends to stay on top of customer expectations: 1. Nearly 4 in 10 shoppers experience irrelevant recommendations that don't add value 2. 3 in 10 shoppers receive irrelevant discounts and offers as a result of irrelevant targeting and personalization initiatives 3. Nearly a quarter have difficulties finding the products they are looking for Want to learn more? Dive into our study - Quantifying Today's Shopper: Netcore's 2024 North American Consumer Benchmark Report. Learn More: https://lnkd.in/ddRE54Tf ShopperExperience #Ecommerce #Retail #EcommerceMarketing #ProductRecommendations #ProductDiscovery

Customer loyalty can be fleeting; a staggering 85% of shoppers are likely to abandon your brand due to subpar shopping experiences in 2024. You need to act on the following trends to stay on top of customer expectations - 1. Nearly 4 in 10 shoppers experience irrelevant recommendations that don't add value 2. 3 in 10 shoppers receive irrelevant discounts and offers as a result of irrelevant targeting and personalization initiatives 3. Nearly a quarter have difficulties finding the products they are looking for Want to learn more? Dive into our study - Quantifying Today's Shopper: Netcore's 2024 North American Consumer Benchmark Report. Learn More: https://lnkd.in/g2vuT5xA #ShopperExperience #Ecommerce #Retail #EcommerceMarketing #ProductRecommendations #ProductDiscovery

Commerce media is more about understanding shoppers and their digital footprint and less about the specific retailers that place the ads or own the data. By aggregating audience data from multiple sources, commerce media creates a more holistic view of the consumer. It also offers the quality and scale advertisers need to engage audiences more-effectively. #marketing2humans