Dana Pesce’s Post

Super exciting announcement!! Netflix House Will Let You Experience Your Favorite Shows, Movies in Real Life. Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set –– and then walking around the corner to compete in the Glass Bridge challenge from Squid Game. After pretending to fight for your life, you’ve worked up an appetite and want to get a bite. You see a nearby restaurant with food inspired by Netflix shows from around the world; the meal is memorable, but you still want to buy some Stranger Things merch. Luckily, there’s a shop that sells that Hellfire Club T-shirt you’ve always wanted. #netflix #streaming #ctv #advertising #streamingadvertising #experientialentertainment

Is Netflix About to Revolutionize the Movie Theater Experience? Netflix is making waves in the entertainment industry by announcing its first-ever permanent retail and entertainment locations, known as Netflix Houses. But what does this mean for the future of live entertainment and traditional movie theaters? Netflix Houses will be a blend of retail, food, and live theatrics, offering fans a chance to "play, shop, and eat." Imagine trying out a Squid Game obstacle course or attending a Victorian-era ball inspired by Bridgerton! In a world still recovering from the pandemic, there's a growing demand for live, in-person experiences. Netflix has already tapped into this with global tours offering experiences like The Queen's Ball: A Bridgerton Experience, attracting over a million attendees as of early 2022. The move by Netflix signals a shift in how we think about entertainment spaces. It's not just about what's on the big screen anymore; it's about creating immersive worlds that bring audiences deeper into storylines. And it is all about creating experiences, emotions and memories. As Netflix plans to solidify a longer-term strategy around experience-first theater, it's clear that the future of entertainment is evolving. Will Netflix Houses become the new norm, or will traditional movie theaters adapt to offer more than just films? What are your thoughts? Could Netflix Houses redefine live entertainment? How should traditional movie theaters respond? Share your thoughts below! 👇 #experienceeconomy #newera #hospitalityindustry

Imagine if Netflix offered a full-blown theater experience in your city. I have been 'waiting it out' all the new movies because they eventually come on Netflix, but from time to time, I do miss the the theater experience. However by combining the convenience of streaming with the immersive experience of traditional movie theaters, Netflix could attract a wider audience and enhance the viewing experience for its subscribers. Here's why I think its a good idea: 👉 Enhanced viewer experience: Offering subscribers the opportunity to enjoy Netflix content on the big screen 👉 Expanded reach: Attract audiences who prefer the communal experience of moviegoing, reaching non traditional Netflix users 👉 Brand presence: Reinforcing its status as a major player in the entertainment industry, increase brand visibility & create a physical presence 👉 Revenue diversification: Ticket sales from theaters would provide an additional revenue stream for Netflix, further diversifying its income sources 👉 Exclusive screenings: Host exclusive screenings of original content, premieres, and special events, generating buzz and excitement among subscribers and the general public (Netflix anyway does this for selected audience) 👉 Promotional opportunities: Showcasing upcoming releases, merchandise, and partnerships with filmmakers and studios 👉 Expansion: Opening theaters in different regions could help penetrate new markets and strengthen its presence, catering to diverse audiences 👉 Creative collaboration: Curate unique theatrical experiences could foster creativity and innovation within the Netflix ecosystem 👉 Data collection: Insights into viewing preferences, audience demographics, and regional trends, which Netflix could use to inform content decisions Keen to know what you think?

🎬 Netflix to Unveil Massive Entertainment Complexes in 2025! 🎬 Exciting news from Netflix! The streaming giant has announced the launch of its first two Netflix Houses, set to open in 2025 in King of Prussia, PA, and Dallas. These expansive venues, each occupying over 100,000 square feet in former department stores, will offer a unique blend of entertainment, dining, and shopping experiences tied to popular franchises like "Bridgerton," "Stranger Things," and "Squid Game." Key Highlights: 🏙️ Locations: King of Prussia Mall and Galleria Dallas. 🎢 Attractions: Immersive activities and themed environments based on Netflix's hit shows. 🛍️ Amenities: Shopping outlets, eateries, and live experiences. Netflix House aims to bring your favorite stories and characters to life beyond the screen. As part of their evolving marketing strategy, these venues will enhance fan engagement and support the core streaming business. Chief Marketing Officer Marian Lee shared, "At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings. Netflix House represents the next generation of our distinctive offerings." Imagine dancing to an orchestral cover of a Taylor Swift song on a "Bridgerton" set, competing in the Glass Bridge challenge from "Squid Game," savoring food inspired by global Netflix shows, and shopping for exclusive merch from "Stranger Things." With over 50 pop-up experiences in 25 cities, Netflix is ready to elevate the fan experience with these permanent venues. Get ready to dive into the world of your favorite Netflix series like never before! What are your thoughts on Netflix's new move? Does this signal the end for the traditional Cinemark experience, or will cinemas follow in Netflix's footsteps? #NetflixHouse #Entertainment #FanEngagement #ImmersiveExperience #ComingSoon #KingOfPrussia #Dallas #Netflix #StreamingGiant #PopCulture #Bridgerton #StrangerThings #SquidGame #IRLEvents

🎬Netflix is making a bold move by launching "Netflix House" in the US, transforming its popular shows like "Bridgerton" and "Squid Game" into immersive physical attractions. 🎡This initiative aims to deepen fan engagement through interactive experiences, themed food and drinks, and exclusive merchandise. 🎡Similar to how Disney leverages its iconic characters and stories to create magical experiences at its theme parks, Netflix is venturing into the attractions sector to diversify its revenue streams and solidify its presence beyond digital content. As the lines between digital and physical entertainment blur, "Netflix House" represents a pioneering step that could set new standards in the entertainment attractions industry. 🍿What are your thoughts on this convergence of digital content and physical experiences? 🎠How might initiatives like "Netflix House" impact the future of tourism and hospitality management? #Netflix #Entertainment #Tourism #Hospitality #CustomerExperience #Innovation

Who's going to the new Netflix cinema experience? Dubbed "Netflix House," an experiential entertainment venue that will bring some of our most beloved titles to life will open two locations — one slated for King of Prussia Mall outside of Philadelphia, and one at Galleria Dallas in Texas. Building on previous Netflix live experiences for Bridgerton, Money Heist, Stranger Things, Squid Game, and Netflix Bites, Netflix House will go one step further and create an immersive venue to enjoy your favorite Netflix stories and characters beyond the screen year-round. Per Total Retail: This new venture plays right into the growing trend of experiential retail that younger generations of shoppers are looking for, citing a 2023 study from MG2 Design Advisory, which found that while Gen Z is digital first — Gen Z viewers spend three times as much time streaming vs watching cable — and they also expect brands to blend worlds and offer experiences in-person. Netflix to Open Two Entertainment Venues With Shopping, Dining: https://lnkd.in/e_rbYzbG #genZ #cinemaexperiences #netflix

It’s shaping up to be the most contentious entertainment industry deal of 2024. And guess what: Disney is likely to be on the hook for billions more, on top of the $8.6 billion down payment it was scheduled to make by Friday to finalize the deal. Our estimate is that Hulu should be valued at around $45 billion, which would mean Disney owes another $5 billion or so.

Netflix to Open Massive Venues with Show-Themed Experiences 🎬✨ Netflix is launching two huge entertainment venues called Netflix Houses, set to open in 2025 in Dallas Galleria and King of Prussia mall near Philadelphia. These 100,000+ square foot complexes will feature themed events, gift shops, and restaurants, allowing fans to immerse themselves in the worlds of their favorite shows. 🌍🍿 Highlights include a recreation of the "Squid Game" Glass Bridge challenge. It's a bold move, and keeping the experiences fresh will be key to attracting repeat visitors, according to retail analyst Neil Saunders. 🕹️🛍️ Netflix has seen success with similar ventures, such as a "Bridgerton" High Tea in Kuala Lumpur and a "Stranger Things" experience in São Paulo. This expansion comes as Netflix seeks new revenue streams amid a competitive streaming market. 📈💼 The company is also exploring other ventures like video games and themed dinnerware. "Netflix House represents the next generation of our distinctive offerings," said Netflix Chief Marketing Officer Marian Lee. 🎮🍽️ TikTok influencer Carrie Berk praised the immersive experiences, saying, "It really made me feel like I stepped into the world of the show." 🌟🎉 #Netflix #Entertainment #ImmersiveExperience #Streaming #SquidGame #StrangerThings #Bridgerton #Innovation #FanExperience

Surprising to some but this replicates the winning strategy of many entertainment brands  - seeing their brand as an exponential asset not tied to a channel. This is only the beginning…if you apply ecosystem thinking or start with the Disney flywheel and ideate the future of Netflix could look very different. https://lnkd.in/eXx8-Mxi #netflix #content #entertainment #experience #innovation #streamingservices