Daniel Seghers’ Post

ONLY 1 COMPANY designs products specifically for grocery stores. FOOD is what we're all about. Creating products that are designed to help prepare, cook, serve, bake, and enjoy all the wonderful foods and beverages grocery stores sell is what we do at Blueoco. Interested in learning more about our industry leading impulse program. Email [email protected] or check out www.blueocoimpulse.com Our produce program is just one example of our products being completely different than our competition. We don't try to leverage grocery traffic but rather help grocery stores sell GM that is specific to YOUR planogram vs random toys and GM that customers don't need. Our GRAPEFRUIT SPOONS, ORANGE PRESS and CORN STRIPPER are 3 great examples! We have what customers WANT when shopping for what they NEED at the prices they EXPECT.

Secondary space in grocery is a big deal, right? No doubt about that, or the fact it’s a big investment for brands. So when I see a striking display like this one from Red Bull, I look to see where shoppers in the category say they’re buying from. This gives an indication of how effective the activity might be and how effectively that space might be getting used. And for a separate display at front or back end of aisle, the top categories are… #1 Fruit biscuits #2 Pain creams & rubs #3 Weight management #4 Portable breakfast #5 Boxed chocs . . . #79 - Energy drinks Doesn’t mean to say this activation can’t “work”, just be aware of the context and what it might do for you, the category and the retailer holistically. Follow for more proof points to success in grocery and liquor. #shopperinsights #proofpoint #space

After many months of dreaming, planning, and perfecting, I am thrilled to announce that OhhFoods is launching our individually wrapped snacking bites! When we first launched into the US market, we encountered a significant challenge: “Where does this product fit best?” This question came up repeatedly. Interestingly, after our successful launch into Costco Canada in the West, we received numerous requests from our consumers asking if our snacks could be individually wrapped. This sparked an idea—what if they were individually wrapped? How would that change the experience for our consumers and impact our business? Around the same time, while I was in the SKU program, I made a mistake in our numbers which led to a frantic six-hour brainstorming session to find a solution. Or we wouldn’t be in business. The next day, we discovered it was a false alarm, but that intense session forced us to look at our business from a new perspective. It was then that the concept of individually wrapped bites truly took shape. I am so excited to share that we have turned this idea into reality. Our individually wrapped snacking bites are designed for on-the-go convenience without compromising on taste or quality. They are perfect for busy professionals, active families, and anyone who loves a delicious, healthy snack that so happens to also be completely allergen-friendly! We have a few PR Kits heading out and would love some honest feedback -We have 10 available. After 10 redemptions the code will close. Use Code: LINKEDIN & SHIPOFF at Checkout. https://lnkd.in/gceVuW5M If you are a retailer in the USA and would like a sample; please reach out! #OhhFoods #NewPackaging #Retailers #USA #Samples #EmergingBrands

Congratulations to SKU alum Brittany Charlton, founder of OhhFoods, for the launch of individually wrapped snacking bites! Michelle Breyer Carolina Schulten Buff Greebe Brooke Wilson Maddie Bregman Steef Schelke Christopher Cain Caroline (Cari) Kwong Ali Michel Dan Sorensen, CPA Sean Wright Julie Steinhagen Mathias Ihlenfeld #allergyfree #allergenfree #betterforyou #betterforyoudesserts #healthydesserts #nutallergy #newpackaging #newsizes #emergingbrands #startups #cpgstartups #cpg #cpgs #consumerpackagedbrands #consumerproducts #desserts #dessertinnovation #productlaunch

Just because you can doesn't mean you should. If I could have a redo… I loved my time leading innovation at Post. I had a literal treasure trove of iconic brands to play with and the ability to create new ones. We believed it was important to: 1. Respect the brands and the consumers who love them 2. Believe that they can do and be more than they are today #2 led to the launch of Honey Bunches of Oats (HBO) Granola Chips The premise was how do we bring the bunches to life in a new and fun way. We had: Great taste - buyers begged us to launch them Several clear use cases as a snack, a yogurt topping, even on ice cream - I know… What we didn't have: Expertise as a snacking powerhouse. Let me explain. We were able to get distribution in the cereal aisle and it made sense. Cereal shoppers love HBO and they love to snack. But. We were around only morning cereal solutions so our frame of reference was very limited. Consumers had a hard time seeing us as more because they came down the aisle with a distinct job in mind. What I should have done: Licensed the brand to a snacking expert. They would be able to push us into new parts of the store and as a result new occasions. So here's the lesson. Just because you can doesn't mean you should. Break the rule and you might be ok but you probably won't be great. #innovation #consumerproducts #brandbuilding #brandidentity #positioning

📣 MARCH/APRIL ISSUE OUT NOW 📣 Following last month’s Drinks Retailing Awards, this issue features a full rundown of 2024 winners (pages 16 - 21). A huge congratulations to all of the winners and finalists, and a big thank you to everybody who attended and made it a night to remember! We’re also launching our annual Trends Report in collaboration with Ipsos and NIQ (23 - 32), offering a comprehensive view into the latest drinks trends across supermarkets and independent retailers. Also in this issue… 🎤 In only his second interview in 46 years of the business, Harry Georgiou, managing director of Amathus Drinks PLC Drinks, tells Lucy Britner about his ambitions for the company (14 - 15). 🍷 In wine, Luma Monteiro FWS Monteiro highlights the potential for deeper-coloured rosé (44 - 45), while in beer, David Jesudason explores cult British lagers that are often overlooked (39 - 43). 🗨️ As consumer demand for low/no drinks grows, Club Soda’s Laura Willoughby MBE gives advice for smaller retailers looking to make most of the category (8). Elsewhere, YesMore’s Tom Harvey shares his thoughts on calendar marketing, and offers insights into how drinks brands can create more meaningful connections with consumers (10). 🍏 This issue also comes with our annual Buyers’ Guide to Cider, offering an in-depth look at the category from flavour trends to cider’s growing international presence. PLUS, read all of our regular features such as Jason Millar’s wine column (12), retailer profile (52), meet the maker (53) and the Jeff Evans beer review (51). A big thank you to all of our readers and supporters! If you have a story to share, please contact [email protected] or [email protected] . . . . . #DrinksRetailing #DrinksIndustry #BeverageIndustry #DrinksRetailingAwards #DRAs2024 #TrendsReport #News #Magazine #Interview #DrinksTrade #Drinks #Beer #Lager #Cider #Wine #Rosé #Spirits #Cocktails #RTDs #Retailing #Retailer #IndependentRetailer #Supermarket

Diet in sufficient amount and composition is essential for good health in humans. Total dietary energy intake is modulated by food portion size, food energy density, the number of eating occasions. Diet components and gene interactions play a central role in maintaining health throughout life. Major functions of diet are not only to provide energy and building material for the growth, and development, but also to maintain cellular functions for survival. The effects of diet on gene expression are exerted throughout the life-cycle, with prenatal and early postnatal life being especially critical periods for optimal development. Changes in gene expression may be dynamic and short-term, stable and long-term, and even heritable between cell divisions and across generations. Effects of diet on brain and cognitive function are multifactorial and very complex. These effects not only involve the impact of a single dietary component or chemical on the brain but with numerous interactions between multiple nutrients, metabolites, foods, and other environmental and genetic factors. In addition to major macronutrients (carbohydrates, lipids, and proteins), diet also contains micronutrients (vitamins, minerals, and trace elements), which play important roles in maintaining optimal health. Here I focus on a brand "Brainiac Foods". Jonathan Wolfson JD and Mark Brooks are the cofounders and CEOs of Brainiac Foods. This company manufactures snacks for the whole family targeting young and adult brain. After discovering the fact that nearly 20% of American families aren't getting the recommended levels of brain nutrients. Jonathan Wolfson JD and Mark Brooks have partnered with nutritionists, pediatricians, neurologists and dietitians to create Brainiac Foods. These nutritious products are the first and only snacks available online. These snakes contain three main Omega 3 fatty acids (alpha-linolenic acid (ALA), eicosapentaenoic acid (EPA), and docosahexaenoic acid (DHA), as well as choline, which is the structural part of phospholipids. Snacks also contain leutin containing 600 known naturally occurring carotenoids. Brainiac Foods products are quite tasty, flavorful and healthy. Therefore, to keep your brain healthy and I would strongly recommend "Brainiac Foods" for American public. ~ Tahira Farooqui

Always an opportunity in the market

"Buckle up for your Macro Minute—where the big trends meet bite-sized insights!" Kaleigh Theriault and I are back with a Sizzling Summer update to the BevAl business. As we navigate through the summer season, the beverage alcohol industry continues to experience dynamic shifts across key categories:   🍺 Beer: Dollar sales are down by -2.8% with volume dropping by -4.9%, reflecting a continued decline post-4th of July. While Imports and Super Premium beers are seeing positive momentum, Domestic Premium and Craft are pulling down overall category growth.   🍷 Wine: The wine segment remains in decline, with dollar sales down by -2.1% and volume by -3.9%. The top 10 brand families are a mixed bag, driven by varying consumer demands for momentum and innovation. Expect these declines to impact the full year's numbers as we move through the rest of the summer.   🥃 Spirits: Spirits are evolving, showing resilience with a slight dollar growth of -0.5% and volume increase of +1.5%. Ready-to-Drink (RTD) options are leading the charge with a +13.8% increase, alongside traditional spirits like Tequila (+4.9%) and Cordials (+0.2%), which are also fueling growth.   🍹 RTD: Viewed as a standalone mega-category, RTDs are facing slight declines in both dollar sales (-0.2%) and volume (-4.0%). However, spirits-based RTDs are thriving (+13.8%), though FMBs and Seltzers are beginning to show signs of decline. Innovation beyond flavor will be key to unlocking further growth potential for the rest of 2024.   The reporting paints a picture of an industry in flux, where renewed strategic innovation and consumer alignment will be crucial to driving growth across all categories. 📈 Q4 entertaining and gifting are just around the corner and as important as ever. Wishing everyone a successful conclusion to summer selling. What do you call a dog at the beach in August? A hot dog! 🌭🐕 Why did the ice cream truck break down? Because of all the rocky roads! 🍦🚚   #BeverageAlcohol #IndustryTrends #Innovation #ConsumerInsights #MacroMinute

I have been thinking about this for a while and, while I realize MOST of what consumers like or dislike with regard to their food and beverage choices, some of this “preference” is driven by marketing. Consider “blonde roast” coffee. In my personal, and quite a few others’ opinions, this sour (and foul) tasting beverage had to have been someone’s (Starbucks?) idea to save money and make more profit- an idea I am not opposed to. Under-roasting (and Starbucks is famous for over-roasting possibly to conceal all the blemishes in the quality of the beans they procure) leads to better yields and lower costs per cup of coffee. “So, let’s market the heck out of this as a new, trendy roast.” I remember Harry Roberts, one of the original CMO’s at Starbucks calling Howard when they opened their first stores in Chicago and telling him no one was coming. Howard told him (and I am paraphrasing here)- “Harry, you’re the marketing guy. Make them think it’s the best cup of coffee they’ve ever had”. And Harry did just that. Anyway, proper and laser-focused marketing to the right consumer base does work. Just, PLEASE, someone brew me a cup of medium-to-dark roasted coffee! #coffee #marketing #starbucks #coffeebeans #personalpreference #darkroast #beverageindustry