I hosted three roundtables this week for field and events marketers to discuss Sales & Marketing Alignment, and they were AWESOME conversations.
The pretense this topic was built on was that without sales’ support, it’s nearly impossible to understand the realities of field marketing performance - and that really resonated, pretty much universally.
A big takeaway that came out of each these sessions was the simple fact that sales doesn’t always know what marketers know. They might not be aware of:
💰 The amount of money you put into the event
⏰ How long it took to get approval
🌪 Or, the extent of the event logistics you’ve been juggling for months
They also might not know why you’re actually doing the event. Relaying exactly the purpose of the event will help sales prepare, while mitigating feedback such as “the quality wasn’t there” or “we’re already engaged with all of these accounts” for events meant for brand awareness or converting existing pipeline.
TL;DR communication is key (isn’t it always).
Thanks to all of the marketing leaders who joined in from Germany, London, Portugal, Sweden, California, Massachusetts, New York, and more for sharing your insights and questions, and to my cohosts Florin Craciun, Wissam Ezzeddine, and Joseph Fontana for bringing in the important sales POV and making the sessions all the more productive.
I’m looking forward to more conversations!
Check out our calendar here: https://lnkd.in/e84wwqGv
Balata Data Marketing Director
2moSo, so kind! With a team like we have at Balata, my job feels easy ☺️ So excited for what’s to come!