Develop Innovative & Engaging Corporate PR Initiatives and Events | Lead Philanthropy and External Sponsorships for Bacardi Bermuda | Project Manage Production Efforts Related to the Bacardi Limited Annual Report and AGM
Insights from the Bacardi 1862 Holiday Pop-Up. Here's What I Learned Reflecting on the recent Bacardi 1862 Holiday Pop-Up in Bermuda as 2024 nears, I'm filled with gratitude. This endeavor, embodied Bacardi's values of Family, Fearless, and Founders and went beyond just achieving goals. It was about crafting memorable connections with our consumers. Visitors to our Front Street space experienced our team's synergy, stepping outside their comfort zones and gaining new perspectives on our brands. The experience reinforced my belief in the power of collaboration and diversity. Bermuda's potential is vast, but often, fear of failure restricts innovation. To counter this, I'm sharing key insights and actions we avoided: Key Lessons Learned: Value Reputation and Networks: Effective promotion was just the start; the real challenge was to convert interest into bookings. Our success in attracting and engaging 800 visitors was largely due to our solid reputation and strong connections. Embrace Team Support: Having a supportive manager and/or team can significantly boost your ability to take risks and innovate. Thanks to the support of Douglas Mello, we were able to move forward with confidence and given the space to test and learn. Acknowledge Collective Wisdom: No idea is entirely correct, and no opinion is exhaustive. Thanks for the input from teammates like Vernon Pemberton Craig Smith and Laura Nunez Macmillan who were ready to shoot for the stars and quick to pivot when necessary. Focus on Solutions: Focus on solutions and let go of problem-centric thinking. Many things popped up that we did not anticipate and instead of dwelling on the problems, we quickly pivoted to move forward. Seek Impact Over Perfection: Creating memorable experiences was more important than flawless execution. A wise woman (Krystina Robinson) once told me that people remember how you make them feel over anything else. Understand Your Audience: It's impossible to cater to everyone. Stay aligned with your target demographic; 80% of your success is often driven by 20% of your customers, stay focused on delivering value to this group and you will be successful. Don’t Let your Ego Get the Best of You: Challenges are growth catalysts when approached with humility. Create Meaningful Moments: Connecting with our guests and facilitating shared experiences that allowed people to connect with each other turned consumers into advocates. Throughout this venture, our aim was always to connect deeply with our consumers, and this experience has provided so many profound lessons that I plan to carry forward into many future projects. If you joined us at the Pop Up or have recently tried something new, I'd love to hear about your experiences and insights. What lessons have you learned from your ventures and what will you do next? As for us…stay tuned…more cool things to come 😊 Follow us @thebacardiguy on Instagram to stay updated. #Bermuda #MakeMomentsMatter #BacardiLife
Danielle - well said! …and my experience at your Holiday Pop-Up was both enjoyable and memorable. My congratulations to your team. Looking forward to your collective next!
Former CFO of Drift and LogMeIn, Angel Investor, Advisor to Tech Startups and Promoter of All Things Ireland
8moGreat job Danielle Paynter Tremendous